SimplyBoost is the better choice for most webshops because it does the actual work behind the questions. With your Shopify store connected, the AI agent shows order status and tracking after a quick email code check, changes a shipping address before the order ships, starts returns and exchanges, recommends products and sends a checkout link. Refunds and discounts wait for your team's approval. It runs on your website, WhatsApp and Instagram for a flat monthly price with no seat fees, and it is hosted in Europe.
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Your team answers most tickets by hand all day and you want a full helpdesk with email, voice and macros in one place. Gorgias is built as that kind of ecommerce helpdesk. And if you only want basic live chat at the lowest price, Tidio has a free plan. SimplyBoost can still sit in front of either and hand over when a person is needed.
The Shopify store assistant comes with the Growth and Pro plans. Everything else on this page, including all three channels, is on every plan.
Gorgias and Tidio are the two tools webshops most often compare us with. Both are good products; they price AI differently.
| SimplyBoost | Gorgias | Tidio | |
|---|---|---|---|
| What it is | An AI agent that answers first and hands over to your team | An ecommerce helpdesk with an AI Agent | Live chat with the Lyro AI Agent and Flows |
| Entry price | €39 a month (€31 yearly); Shopify store assistant from Growth at €89 (€71 yearly) | Starter $10 a month, monthly billing only, 50 tickets; Basic $50 a month yearly or $60 monthly, 300 tickets | Free plan; Starter $24.17 a month |
| How AI is billed | Included: 500, 2,000 or 6,000 AI replies a month, no overage charges | $0.90 per AI Agent interaction on annual plans, $1.00 on monthly; each one also counts as a helpdesk ticket | Lyro AI Agent add-on from $32.50 a month for 50 conversations |
| Channels | Website chat, WhatsApp and Instagram on every plan | Check with Gorgias for your plan | WhatsApp and Instagram on paid plans |
| Team seats | Owner plus 2 teammates, no per-seat fees | Check with Gorgias | Check with Tidio |
| Hosting | Hosted in Europe, with a data processing agreement | Check with Gorgias | Check with Tidio |
| Free trial | 7 days with 100 AI replies, no credit card | Check with Gorgias | Free plan with 50 Lyro conversations for the life of the account |
Gorgias and Tidio prices from gorgias.com/pricing and tidio.com/pricing, checked 7 October 2026. Prices and plans change, so check the vendor's own page before you decide.
Black Friday doubles the "where is my order?" questions. With per-interaction pricing the bill doubles too. SimplyBoost includes a set number of AI replies, emails you at 80% and 100%, and never adds overage charges.
Plenty of shoppers ask about an order in an Instagram DM or on WhatsApp. The same agent, with the same order lookups, answers on all three channels.
Refunds and discounts are proposals. You can let small refunds run on their own up to an amount you choose, with a daily limit per customer, or approve every one.
When a person is needed, the agent opens a Gorgias, Zendesk or Freshdesk ticket with the whole conversation, or posts it as a Slack thread.
The agent replies in the customer's language from one knowledge base, so a German shopper and a Dutch shopper both get an answer without a second setup.
Type your store domain and approve the app. Your pages and policies are added to the agent's knowledge, and products are read live from Shopify. See the Shopify guide.
Turn on the SimplyBoost Chat app embed in your theme editor and save. No code needed.
Decide on address changes, returns, exchanges and self-serve cancellation, and set handover to your helpdesk or Slack.
Ask it the twenty questions your team answered most last month, and fill any gaps under Missing answers.
Connect WhatsApp and Instagram so the same agent answers there too.
Yes. With Shopify connected, SimplyBoost shows the order status and tracking in the chat once the customer gives the order number and the email on the order. Asking by email alone, they first confirm a 6-digit code we email them.
It can propose them, and your team approves. Refunds and discounts appear under Shopify actions with Approve and run or Decline, and you can choose to let small refunds run automatically up to an amount you set.
Yes, if you switch it on. Before the order ships, the customer verifies with an email code and enters the new address in a form in the chat.
Growth (€89 a month, or €71 on yearly billing) or Pro. Website chat, WhatsApp and Instagram are on every plan, Starter included.
On all three. The same agent and the same order lookups work in website chat, WhatsApp and Instagram DMs.
For AI answers on chat and messaging at a flat price, yes. Gorgias bills AI Agent interactions at $0.90 or $1.00 each on top of its plans; SimplyBoost includes AI replies in a flat monthly price, and it can also open Gorgias tickets if you keep Gorgias as your helpdesk.
It hands the conversation to your team. You get an email, a dashboard alert, a Slack thread or a helpdesk ticket, and the agent keeps the customer company until someone replies.
Selling inside the conversation, from question to checkout link.
ReadBringing shoppers back to the cart they left.
ReadProduct suggestions, carts and checkout links in the chat.
ReadWhat the agent does for online shops, channel by channel.
ReadHow stores use the agent day to day.
ReadConnect your store and choose what customers can do.
ReadAnswer at night and on Sundays without a night shift.
ReadOrder questions answered where your customers already chat.
ReadTurn chats into rated leads and booked meetings.
Read€39, €89 or €169 a month, with AI replies included.
ReadStart a 7-day free trial with 100 AI replies. Add your website, install the widget and see how the agent answers your customers.
See pricing