One price, day or night
AI replies are included in the plan. A Sunday full of questions costs the same as a quiet Tuesday, and replies your team writes never count.
24/7 customer support without a night shift. The agent answers, your team sleeps.
SimplyBoost is the better way for most businesses to answer around the clock. An AI agent replies on your website, WhatsApp and Instagram at 3 a.m. the same way it does at 3 p.m., from your own content and in the customer's language. What needs a person, like a complaint, a refund or a billing dispute, is handed to your team with the whole conversation, ready for the morning. You pay a flat monthly price with AI replies included, so a busy night never adds a fee per resolution.
- Website, WhatsApp and Instagram
- Hosted in Europe
- No credit card needed
Last updated:
The short verdict
Choose SimplyBoost if
- Customers message you in the evening and at weekends, and wait until morning for an answer
- Most of those questions are already answered on your website or in your documents
- You want night and weekend cover without hiring or outsourcing a shift
- Some questions must always reach a person, and you want to decide which
- You'd rather pay a flat monthly price than a fee for each resolved conversation
Another option may suit you better if
Your customers need a person on the phone at night, for example for emergencies, or most of your contacts are cases only a trained human can solve. Then a staffed night line or an outsourced contact center is the right call. The agent can still answer the simple questions in front of it.
What happens when a customer writes at night
The agent answers first. When a person is needed, it says so honestly and passes the conversation on.
- Simple questions get an answer straight away
- Opening hours, prices, delivery times, how to book, what the return policy says. The agent answers from your website pages, PDFs, Word files and Q&As, in the language the customer writes in.
- Some questions always go to your team
- A request for a person, a complaint, a refund or billing dispute, a cancellation, a legal or data-protection request, a security problem, or an upset customer whose issue isn't solved. You can add your own triggers too.
- What the customer sees
- In website chat: "Connecting you to a human agent" with the typical response time. On WhatsApp and Instagram: a short message that the team has it. Until someone replies, the agent keeps helping.
- What your team finds in the morning
- An email per handover with the reason and the full conversation, the conversation at the top of the inbox, or a Slack thread. Reply and the customer gets your answer on the channel they used.
- If nobody covers the night at all
- Switch on Autonomous mode. The agent never hands over: it tells the customer their question has been passed on, emails your team and keeps answering what it can.
How other ways of covering nights compare
There are three common routes to round-the-clock support. Only one of them has a price that stays the same when nights get busy.
| Option | How it is paid for | What to keep in mind |
|---|---|---|
| Night shift or outsourced team | Wages or an hourly contract | People can handle anything, but cover for every night and weekend is the most expensive option and hard to staff in several languages. |
| Intercom Fin | From $29 per seat a month, plus $0.99 per Fin outcome | Every resolved conversation adds to the bill, so a busy night costs more than a quiet one. |
| Gorgias AI Agent | $0.90 per AI Agent interaction on annual plans, $1.00 on monthly, on top of a helpdesk plan | Each automated interaction also counts as a helpdesk ticket. |
| Tidio Lyro | Lyro AI Agent add-on from $32.50 a month for 50 conversations | Lyro is added to a Tidio plan; check how many AI conversations your nights need. |
| SimplyBoost | €39, €89 or €169 a month for 500, 2,000 or 6,000 AI replies | No fee per seat, per resolution or per conversation. Emails at 80% and 100%, and no overage charges. |
Intercom, Gorgias and Tidio prices from intercom.com/pricing, gorgias.com/pricing and tidio.com/pricing, checked 7 October 2026. Check the vendor's own page before you decide.
Why teams choose SimplyBoost for after-hours support
Every channel is open at night
Website chat, WhatsApp and Instagram are on every plan, Starter included. A customer who writes on WhatsApp at midnight gets the same answer as one on your website.
It speaks your customers' languages
The agent replies in the language each customer writes in, or in one you fix: English, Dutch, German, French or Spanish. No separate night team per language.
You decide where the line is
Built-in handover rules cover complaints, refunds, billing, legal and security. Add your own triggers for anything else that should always reach a person.
The gaps close week by week
Questions the agent couldn't answer are collected under Missing answers. Add the answer once and it uses it from then on.
How to set up 24/7 support
- 1
Add your knowledge
Your website, PDFs (scanned ones too), Word files, CSVs, text and Q&As, up to 50 MB per file.
- 2
Connect your channels
Add the chat to your website with one snippet, the WordPress plugin, the Shopify app embed or Google Tag Manager, then connect WhatsApp and Instagram.
- 3
Set your handover
Choose the escalation email, connect Slack or your helpdesk, and add custom triggers. See the handover guide.
- 4
Test with real questions
Ask it what customers asked last month after closing time, and fill the gaps under Missing answers.
- 5
Go live
Leave it on overnight and read the conversations in the morning. Adjust the knowledge where answers could be better.
Questions about 24/7 customer support
By letting an AI agent answer the questions that come in outside office hours and handing the rest to the team in the morning. SimplyBoost does this on your website, WhatsApp and Instagram, and it works the same way for a two-person shop as for a large support team.
In website chat they see "Connecting you to a human agent" with the typical response time; on WhatsApp and Instagram they get a short message that the team has it. The agent keeps helping until someone from your team replies.
It answers from your own content. When it can't find a good answer it says so and offers your team, and after two misses in a row it hands over. Every unanswered question lands under Missing answers for you to fill.
Not with SimplyBoost. Plans include 500, 2,000 or 6,000 AI replies a month for a flat €39, €89 or €169, with emails at 80% and 100% and no overage charges. Per-resolution tools charge for every resolved conversation.
Yes. It replies in the language the customer writes in, or in one language you fix: English, Dutch, German, French or Spanish.
Switch on Autonomous mode. The agent then never hands over; it tells the customer their question has been passed on and emails your team.
Read more
AI for customer support
How teams use the agent for everyday support questions.
ReadAI support agent
What an AI agent for customer service does, step by step.
ReadWhat is after-hours support?
The term, the trade-offs and how teams handle it.
ReadHandover guide
Triggers, alerts, response targets and the inbox.
ReadSolutions by industry
Clinics, real estate, restaurants, ecommerce and more.
ReadWebshop customer service
Order status, returns and product advice in the chat.
ReadWhatsApp customer support
Answer WhatsApp messages from the same knowledge.
ReadLead capture chatbot
Night-time visitors become rated leads.
ReadPricing
Flat plans with AI replies included.
ReadTry SimplyBoost with your own content
Start a 7-day free trial with 100 AI replies. Add your website, install the widget and see how the agent answers your customers.
See pricing- No credit card required
- 7 days, 100 AI replies
- From €39 a month
- Hosted in Europe