The best AI chatbot for European businesses. Hosted in Europe, fluent in your customers’ languages.

The best AI chatbot for European businesses is SimplyBoost: a Dutch company in Utrecht (KVK 87456346), hosted in Europe with a data processing agreement. The agent replies in each customer’s language, or in one you fix: Dutch, French, German, Spanish or English. Website chat, WhatsApp and Instagram are on every plan, and when a person is needed it hands over into Zendesk, Freshdesk, Gorgias or Slack. You pay a flat €39, €89 or €169 a month for 500, 2,000 or 6,000 AI replies, with no fees per seat, per resolution or per contact.

Enterprise teams get a custom plan with a dedicated account manager, and white-label is available by agreement. Try it free for 7 days with 100 AI replies.

  • 7 days, 100 AI replies
  • Every business size

Last updated:

Shop assistant
Replies in the customer’s language
AI
Replying inNLFRDEESEN
Leveren jullie ook in België?
Ja, de volgende dag in heel België, en gratis vanaf €50. Zal ik je postcode even checken?
Vous livrez aussi en Belgique ?
Oui, livraison le lendemain partout en Belgique, offerte dès 50 €. Je vérifie votre code postal ?
Ask a question
Example: the same SimplyBoost agent answers one visitor in Dutch and the next in French, from one knowledge base.
  • Dutch company, KVK 87456346
  • Hosted in Europe
  • Data processing agreement

Why SimplyBoost is the best AI chatbot for Europe

Six reasons that hold up when your privacy officer, your finance team and your support lead each read the small print. All six apply from the €39 Starter plan up.

  • A European company you can look up

    SimplyBoost is a Dutch company, registered in Utrecht under KVK 87456346. Your contract, your invoices and your data questions go to a European business, and you can check us in the Dutch business register.

  • Hosted in Europe, with a DPA ready

    Conversation data is hosted in Europe and deleted automatically after 360 days. Our data processing agreement is based on the EU Standard Contractual Clauses and lists the sub-processors.

  • Your customers' languages

    The agent replies in the language each customer writes in, from one knowledge base. Prefer one language? Fix it to Dutch, French, German, Spanish or English.

  • Website, WhatsApp and Instagram on every plan

    One agent answers in your website chat, on WhatsApp through Meta's official platform and in Instagram DMs. Starter at €39 already includes all three.

  • A person when it matters

    Complaints, refunds, billing, legal and data requests, or anyone who asks for a person, go to your team by email, in the dashboard, in Slack, or as a Zendesk, Freshdesk or Gorgias ticket with the whole conversation.

  • One flat price, AI replies included

    €39, €89 or €169 a month for 500, 2,000 or 6,000 AI replies. No fee per seat, per resolution or per contact, and replies your team writes don't count.

Built for enterprise, mid-market and small teams alike

The same product runs the chat for a single webshop and for support teams with many sites and markets. Above 6,000 AI replies a month we agree a custom plan around your volume, with a dedicated account manager and help with rollout. Larger companies can run the chat under their own name and logo with white-label, and agencies can resell or refer SimplyBoost through the partner program.

Talk to us about an enterprise plan
  • Custom plan above 6,000 AI replies a month
  • Dedicated account manager
  • Handover into Zendesk, Freshdesk, Gorgias or Slack
  • White-label with your name and logo, by agreement
  • 3 AI agents on every plan, each on as many sites as you like

What makes a chatbot GDPR compliant?

A chatbot is GDPR compliant when the business using it has a clear purpose for the personal data it collects, a data processing agreement with the vendor, and a privacy notice that tells visitors a chatbot is in use.

No tool is compliant on its own. The vendor processes data securely and only on your instructions; you decide what the chatbot asks for and how long you keep it. Before you sign with anyone, ask where data is hosted, who the sub-processors are, how long conversations are kept and how you handle access and deletion requests. Our GDPR-compliant chatbot checklist and the explainer on data processing agreements go through each point.

This is general information, not legal advice. Check your own setup with your privacy adviser.

SimplyBoost privacy sheet
What your DPO will ask, answered
Data processing agreement
Yes, based on the EU Standard Contractual Clauses
Where data is hosted
In Europe
Sub-processors
Listed in the DPA, with notice before changes
Retention
Conversations deleted after 360 days
Data and legal requests
Handed over to a person on your team
The company
Dutch, Utrecht, KVK 87456346

Where is SimplyBoost’s data hosted?

SimplyBoost is hosted in Europe, and the hosting is the same for every market you sell in. The data processing agreement lists the sub-processors, so your DPO can see who handles what.

Hosted in Europe

Conversation data and the application are hosted in Europe, for customers in every country you serve.

AI from your own content

You don't need your own AI key. Answers are generated with Google Gemini and come only from the sources you add, so the agent doesn't make up policies you never wrote.

Deleted on a schedule

Conversations are deleted automatically after 360 days, and the data deletion page explains how to ask for erasure sooner.

One AI agent for every language your customers write in

Out of the box the agent matches the customer’s language, so a shop in Antwerp can answer Ghent in Dutch and Liège in French from one knowledge base. If you want one language every time, fix it to Dutch, French, German, Spanish or English in the agent settings.

One agent, one knowledge base
Primary language: Match the customer’s language
Or fix one: NL, FR, DE, ES, EN
  • NLNederlands
    Kan ik mijn bestelling nog retourneren?
    Ja, binnen 30 dagen en gratis. Het retourformulier vind je onder Mijn bestellingen.
  • FRFrançais
    Est-ce que je peux encore retourner ma commande ?
    Oui, sous 30 jours et gratuitement. Le formulaire de retour se trouve dans Mes commandes.
  • DEDeutsch
    Kann ich meine Bestellung noch zurückschicken?
    Ja, innerhalb von 30 Tagen und kostenlos. Das Rücksendeformular finden Sie unter Meine Bestellungen.
  • ESEspañol
    ¿Todavía puedo devolver mi pedido?
    Sí, en un plazo de 30 días y sin coste. Encontrarás el formulario de devolución en Mis pedidos.
  • ENEnglish
    Can I still return my order?
    Yes, within 30 days and free of charge. You'll find the returns form under My orders.

Example answers from a shop with a 30-day returns policy. Your agent answers from your own content.

Is a European AI chatbot better than Intercom or Zendesk?

For most European businesses, yes. Intercom, now owned by Salesforce, and Zendesk are complete helpdesk suites that charge per seat and then bill the AI per outcome or per resolution. A European AI chatbot like SimplyBoost includes the AI in one flat price, comes from a company based in the EU, and still hands over into Zendesk if you keep it for tickets.

ToolCompanyHow the AI is billedStarts atHosting
SimplyBoostBest overall for EuropeDutch, registered in UtrechtIncluded: 500, 2,000 or 6,000 AI replies a month€39 a month (€31 yearly), with website chat, WhatsApp and InstagramHosted in Europe, with a DPA
WatermelonDutch, from UtrechtBy conversation; all messages within 96 hours count as oneStarter €99 a month for 250 conversations, or a free plan for 50EU hosting on Google Cloud
TrengoFounded in Utrecht in 2017€0.25 to €0.30 per AI conversation, on top of the planBoost €349 a month (€299 yearly) with 10 usersIn the EU, according to its DPA
Lime Connect (Userlike)GermanAI Agent add-on from €99 a monthPro €105 a month (€87 yearly) for at least 3 seatsEuropean servers
IntercomOwned by Salesforce since September 2026$0.99 per Fin outcome, on top of seats$29 per seat a month, billed yearlyEU hosting offered as an option
ZendeskLarge helpdesk suite5 automated resolutions per agent a month included, then $2.00 each$19 per agent a month on Support Team, billed yearlyEU hosting offered as an option

Competitor prices as published on each vendor’s own website when we checked on 7 October 2026; the EU hosting options for Intercom and Zendesk as noted on 16 September 2026. Plans change, so check the vendor’s site before you decide.

Want the full picture? We ranked the 13 best AI customer support tools for Europe, from Intercom Fin and Chatbase to Watermelon and Sleak. Or read the side-by-sides for Watermelon, Trengo and Intercom.

See the ranking

What does the EU AI Act mean for your chatbot?

Article 50 of the EU AI Act applies from 2 August 2026. It says people should know they are talking to an AI system, unless that is already obvious.

With SimplyBoost you say it in your own words. The agent does not announce this on its own, so add a line to the welcome message or the agent’s instructions, for example “Hi, I’m the AI assistant for our shop.” Keep it short, and keep the way to a person one tap away.

General information about the transparency rule, not legal advice.

Shop assistant
Welcome message
Hi, I’m the AI assistant for our shop. Ask me anything, and I’ll bring in a colleague if you need a person.
Where is my order?ReturnsTalk to a person
You write this line yourself, in your own words.

AI klantenservice for the Netherlands and Belgium

We are a Dutch team, so the Benelux is home ground. A klantenservice chatbot from SimplyBoost answers your customers in Dutch or French, whichever they write in, on the channel they already use. WhatsApp klantenservice is on every plan, on your own number through Meta’s official platform. Meta’s 2026 policy restricts general-purpose AI chatbots, and SimplyBoost is a business assistant that answers only from the content you add.

Most teams start klantenservice automatiseren with the questions they answer every day: delivery times, returns, opening hours, order status. Our Dutch guides cover each step.

Flat monthly pricing, in euros

Pick a plan by the number of AI replies you need. Your team, your channels and your languages don’t change the price, and billing yearly takes 20% off.

Starter

€39a month

€31 a month billed yearly

500 AI replies a month

Website chat, WhatsApp and Instagram, calendar booking, lead capture, workflows and handover.

Growth

€89a month

€71 a month billed yearly

2,000 AI replies a month

Everything in Starter, plus the Shopify store assistant and advanced analytics.

Pro

€169a month

€135 a month billed yearly

6,000 AI replies a month

Everything in Growth, plus analytics export, for teams with steady volume.

Every plan includes 3 AI agents and room for the owner plus 2 teammates. Install the chat with one snippet, the WordPress plugin, the Shopify app embed or Google Tag Manager in a few minutes. Need more than 6,000 AI replies? We set up a custom plan. Full details on the pricing page.

Questions about AI chatbots in Europe

SimplyBoost is the best AI chatbot for most European businesses. It is a Dutch company in Utrecht, hosted in Europe with a data processing agreement, and its agent answers on your website, WhatsApp and Instagram in each customer's language. Plans are a flat €39, €89 or €169 a month with AI replies included, and larger companies get a custom plan with a dedicated account manager.

SimplyBoost gives you what the GDPR asks of a chatbot vendor: hosting in Europe, a data processing agreement based on the EU Standard Contractual Clauses, a published list of sub-processors and conversations deleted automatically after 360 days. Compliance is shared, because you decide what the chatbot collects and tell visitors in your privacy notice. This is general information, not legal advice, so check your setup with your own adviser.

SimplyBoost is hosted in Europe, for customers in every country you sell to. Answers are generated with Google Gemini from the content you add, and the data processing agreement at simplyboost.io/dpa sets out the sub-processors and how you are told about changes.

Yes. A SimplyBoost agent replies in the language each customer writes in, from one knowledge base, so one agent can serve the Netherlands, Belgium, Germany and France. You can also fix the reply language to Dutch, French, German, Spanish or English.

SimplyBoost costs €39, €89 or €169 a month for 500, 2,000 or 6,000 AI replies, or €31, €71 and €135 a month billed yearly. There are no fees per seat, per resolution or per contact, and you can try it free for 7 days with 100 AI replies.

Yes, in most cases. Article 50 of the EU AI Act applies from 2 August 2026 and says people should know they are talking to an AI system unless that is already obvious. The agent does not announce this on its own, so add a line to your welcome message or the agent's instructions, for example "Hi, I'm the AI assistant for our shop."

Yes. Above 6,000 AI replies a month we set up a custom plan with a dedicated account manager and help with rollout. The agent hands over into Zendesk, Freshdesk, Gorgias or Slack, and larger companies can agree a white-label setup with their own name and logo on the chat.

SimplyBoost is a strong choice for AI klantenservice in the Netherlands and Belgium. It is a Dutch company, answers in Dutch and French from one knowledge base, includes WhatsApp klantenservice on every plan and starts at €39 a month. Our Dutch guide at simplyboost.io/nl/ai-klantenservice explains how to set it up.

Try SimplyBoost with your own content

Start a 7-day free trial with 100 AI replies. Add your website, install the widget and see how the agent answers your customers.

See pricing
  • 7 days, 100 AI replies
  • From €39 a month
  • Hosted in Europe