Comment to DM.Then let it talk.

Set a keyword and every comment becomes a DM within seconds. When they write back with something your template never covered, the agent answers from your own catalog.

OATMEAL 🙌
Sent! Here's the chair, plus free shipping.
does it ship to Belgium?
Yes, next-day. Want me to hold one?
They comment. It answers. They buy. They comment. It answers. They buy.

See it in action.

Pick a job and watch it happen in the app your customers already have open.

9:41
mara.kActive now
OATMEAL 🙌22:40The Oatmeal Chair6 left in stockShop the drop22:40
Message...

Set one keyword. Every comment carrying it gets a DM within seconds, with the link and the image attached.

Live in three steps.

No flow charts, no branching trees. Connect the account, pick a keyword, and the rest happens while you are somewhere else.

Step #1

Connect Instagram

Connect the account

One approval through Instagram. No code, no developer, nothing to install.

Step #2

DM

Pick a keyword

Choose the post and the word. Comment DROP, get the link, on every reel or just one.

Step #3

does it ship to Belgium?Yes, next-day. Free over €50.

The agent answers

The DM goes out in seconds, and whatever they ask next comes from your catalog.

One rule, whole account

Always on, everywhere you post.

Everypost

One rule covers everything you publish, today and next month.

Everyreel

🔥OATMEALlink pls

The same keyword works where the comments actually land.

Everycomment

mara.kOATMEAL
jonas.bCLAY

Match one word, or answer them all. Your call, per campaign.

One rule per campaign, not one setup for the whole account.

Run a different keyword on every drop and keep them all live at once.

A keyword, or every comment

Whole-word and case-insensitive, so “oatmeal” fires and “info” never matches “infographic”.

One post, or all of them

Scope a rule to a single reel, a curated list, or everything you publish. Silence it on one post without losing the rule.

Rich DMs, not plain text

An image card with a title and a tappable button, the way a drop should land in someone's inbox.

Ask non-followers to follow

An optional follow-gate per campaign, with its own call to action for people who are not following yet.

Up to six follow-ups

Your own delays, inside Instagram's 24-hour window. The sequence stops the moment they reply, exactly as a person would.

Then the agent takes over

When the question is one your template never covered, it answers from your knowledge base instead of going quiet.

The numbers that actually matter.

Not vanity metrics. These are the limits and guarantees the automation runs inside.

Reply time

A comment fires its DM the moment it lands, at any hour, on any post.

<5s

Follow-ups per rule

A linear sequence with your own delays, which stops the moment they reply.

6

Messaging window

Instagram's own limit. Sequences are validated against it before they save.

24h

Lines of code

One approval through Instagram. Nothing to install, nothing to deploy.

0

A drop goes live. Then what?

The comments arrive either way. The difference is whether anyone is awake to answer them, and what happens after the link is sent.

Doing it by hand

You are the automation.

  • Two hundred comments say DROP and you DM them one by one.
  • The reel peaks at 1am and the replies go out at 9am.
  • Half the askers never follow, and you never notice.
  • The link goes out, then the questions start and the thread dies.
  • The emails you collected live in your notes app.

With SimplyBoost

It runs while you sleep.

  • Every matching comment gets its DM within seconds.
  • 1am comment, 1am reply, on a rule you set once.
  • Non-followers get asked to follow before the link.
  • The agent answers what comes next, from your own catalog.
  • Name, email and phone land in your dashboard.

Before you switch

The questions that actually decide it.

The automation is comparable: keyword triggers, a public reply, a DM, follow-ups. The difference is what happens after. A flow ends where its script ends, so an unscripted question gets silence or a fallback. SimplyBoost hands the same conversation to an AI agent trained on your catalog and policies, which answers it properly.

Yes. A rule can target every post and reel on the account, a curated list of specific media, or everything except the ones you have opted out.

Yes. The same conversation captures name, email and phone, and the contact lands in your dashboard with Instagram recorded as the source.

The remaining follow-ups are cancelled. Sequences run inside Instagram's 24-hour messaging window and abort as soon as the person engages.

No. Setup is one approval through Instagram itself. There is nothing to install on a site, nothing to deploy, and no API key to paste anywhere.

Yes. A rule belongs to a campaign, not to the account, so you can run one keyword on a drop and a different one on the next post while both stay live.

Each rule carries a priority, and the highest-priority match wins. One comment produces one DM, so overlapping campaigns never double-message the same person.

Optionally, per rule. A public reply under the comment tells everyone else scrolling that the drop is being answered, while the actual link goes to the DM.

Set it up before your coffee gets cold.

Three screens between you and an account that answers its own comments.

01

Create the account

Email and a password. No card, no sales call, no onboarding queue.

02

Connect Instagram

One approval through Instagram itself. Nothing to install and no developer.

03

It starts answering

Set a keyword and the next comment already gets its reply.

  • No credit card
  • Live in minutes
  • Cancel anytime