Instagram DM automationComment to DM.Then let it talk.
Set a keyword and every comment becomes a DM within seconds. When they write back with something your template never covered, the agent answers from your own catalog.
See it in action.
Pick a job and watch it happen in the app your customers already have open.
mara.kActive nowPick a keyword. Every comment that contains it gets a DM with your message and a link button, on one post or all of them.
Live in three steps.
No flow charts, no branching trees. Connect the account, pick a keyword, and the rest happens while you are somewhere else.
Step #1
Connect the account
One approval through Instagram. No code, no developer, nothing to install.
Step #2
Pick a keyword
Choose the post and the word. Comment DROP, get the link, on every reel or just one.
Step #3
The agent answers
The DM goes out in seconds, and whatever they ask next comes from your catalog.
Always on, everywhere you post.
Everypost
One rule covers everything you publish, today and next month.
Everyreel
The same keyword works where the comments actually land.
Everycomment
Match one word, or answer them all. Your call, per post.
A rule per post, not one setup for the whole account.
Run a different keyword on every drop and keep them all live at once.
A keyword, or every comment
Whole-word and case-insensitive, so “oatmeal” fires and “info” never matches “infographic”.
One post, or all of them
Scope a rule to a single reel, a curated list, or everything you publish. Silence it on one post without losing the rule.
Your link as a tappable button
The link arrives as a button with your own label, the way a drop should land in someone's inbox.
Ask non-followers to follow
Invite people who are not following yet to follow, right above the link they asked for. Your followers go straight to it.
Up to six follow-ups
Your own delays, inside Instagram's 24-hour window. The sequence stops the moment they reply, exactly as a person would.
Then the agent takes over
When the question is one your template never covered, it answers from your knowledge base instead of going quiet.
The numbers that actually matter.
Not vanity metrics. These are the limits and guarantees the automation runs inside.
Reply time
A comment fires its DM the moment it lands, at any hour, on any post.
<5s
Follow-ups per rule
A linear sequence with your own delays, which stops the moment they reply.
6
Messaging window
Instagram's own limit. Sequences are validated against it before they save.
24h
Lines of code
One approval through Instagram. Nothing to install, nothing to deploy.
0
A drop goes live. Then what?
The comments arrive either way. The difference is whether anyone is awake to answer them, and what happens after the link is sent.
Doing it by hand
You are the automation.
- Two hundred comments say DROP and you DM them one by one.
- The reel peaks at 1am and the replies go out at 9am.
- Half the askers never follow, and you never notice.
- The link goes out, then the questions start and the thread dies.
- The emails you collected live in your notes app.
With SimplyBoost
It runs while you sleep.
- Every matching comment gets its DM within seconds.
- 1am comment, 1am reply, on a rule you set once.
- Non-followers get asked to follow before the link.
- The agent answers what comes next, from your own catalog.
- Every handle and email lands in your dashboard.
Before you switch
The questions that actually decide it.
The automation is comparable: keyword triggers, a public reply, a DM, follow-ups. The difference is what happens after. A flow ends where its script ends, so an unscripted question gets silence or a fallback. SimplyBoost hands the same conversation to an AI agent trained on your catalog and policies, which answers it properly.
Yes. A rule can target every post and reel on the account, a curated list of specific media, or everything except the ones you have opted out.
Yes. Ask for it in the DM and SimplyBoost saves the first email they send, together with their Instagram handle. The contact lands in your dashboard with Instagram recorded as the source.
The remaining follow-ups are cancelled. Sequences run inside Instagram's 24-hour messaging window and abort as soon as the person engages.
No. Setup is one approval through Instagram itself. There is nothing to install on a site, nothing to deploy, and no API key to paste anywhere.
Yes. Each rule covers one post, a hand-picked set, or every post you publish, including future ones. Run one keyword on a drop and a different one on the next post while both stay live.
One comment always produces one DM. When more than one rule matches, the rule you created first answers, so overlapping drops never double-message the same person.
Optionally, per rule. A public reply under the comment tells everyone else scrolling that the drop is being answered, while the actual link goes to the DM.
Yes. Connect several accounts to one team and switch between them in a click. Each account keeps its own rules, inbox, contacts and AI agent settings.
Yes. With your Shopify store connected, the agent sends product cards with an image, the price and a buy button, right in the Instagram conversation.
Switching from ManyChat?
Bring your comment automations over in one sitting, and let an AI agent handle the conversation that follows.
Keep your keywords
Each ManyChat keyword automation becomes a simple rule: the same keyword, your DM and link, on one post or every post you publish.
Gain real answers
When people reply with a question, the AI agent answers from your own products, prices and policies. No extra flow branches to build.
Stay on a flat plan
SimplyBoost plans are flat monthly, so a reel that doubles your audience does not double your bill.
Set it up before your coffee gets cold.
Three screens between you and an account that answers its own comments.
Create the account
Email and a password. No card, no sales call, no onboarding queue.
Connect Instagram
One approval through Instagram itself. Nothing to install and no developer.
It starts answering
Set a keyword and the next comment already gets its reply.
- No credit card
- Live in minutes
- Cancel anytime