Answer customer questions
It works from the website pages, sitemaps, PDFs, Word files and FAQs you add. If the answer isn't in there, it says so and offers to bring in your team.
An AI chatbot for business that answers from your own content. Put it on your website, WhatsApp and Instagram.
An AI chatbot is software that understands what customers type in their own words and replies in natural language. SimplyBoost's chatbot answers from your website, documents and FAQs. It also captures and scores leads, books Google Calendar meetings, helps with Shopify orders and hands conversations to your team. It's a flat €39, €89 or €169 a month.
- Website, WhatsApp and Instagram
- No per-seat fees
Last updated:
What is an AI chatbot, and how is it different from a rule-based bot?
There are really three kinds of chatbot. The kind you pick decides how much setup it takes and how well it copes with real questions. We go into more detail in AI agent vs chatbot.
| Type | How it works | Best for |
|---|---|---|
| Rule-based chatbot | Buttons and decision trees you build by hand | Fixed menus and simple forms |
| AI chatbot | Understands free text and answers from your content | Answering customer questions around the clock |
| AI agent | An AI chatbot that also takes actions, such as order lookups, bookings and handover | Support and sales conversations that need a result |
What can an AI chatbot do for your business?
We built SimplyBoost as an AI agent, so it does things as well as answering. If you run a support team, the AI support agent page has more detail.
Collect and score leads
It asks for name, email, phone and company, and up to three of those can be required. Every lead is scored hot, warm or cold. Export to CSV any time.
Book meetings
In your website chat, it checks your Google Calendar availability, creates the event and sends a confirmation email.
Help with Shopify orders
Order status, address changes and returns, plus product recommendations with checkout links. Refunds wait for your approval.
Pass conversations to your team
When someone asks for a person, complains or has a billing question, your team hears about it. That can be by email, in the dashboard, in Slack or as a Zendesk, Freshdesk or Gorgias ticket.
Show you what it couldn't answer
Those questions collect in a Missing tab. Answer one once and the chatbot knows it from then on.
Where can you use your AI chatbot?
You get one chatbot and one knowledge base, and it works across three channels.
| Channel | How you add it | Learn more |
|---|---|---|
| Website | One script, the WordPress plugin, the Shopify theme embed or Google Tag Manager | Add an AI chatbot to your website |
| Meta embedded signup for the WhatsApp Business Platform | WhatsApp chatbot | |
| Log in with your Instagram professional account | Instagram DM automation |
How does an AI chatbot avoid making things up?
A chatbot can only be as reliable as the sources and rules behind it. We explain the setup in how to train a chatbot on your own data.
- It sticks to your sources
- SimplyBoost's chatbot answers only from what you've given it. It doesn't fill gaps with general knowledge.
- It doesn't guess
- When nothing in your content fits, it tells the customer what it can help with and offers to bring in your team.
- Newest source wins
- If sources disagree, it goes with the most recent one. Connected Shopify data also beats older crawled pages.
- It sounds like you
- Choose one of eight tones and set how long replies should be. You write your brand voice and rules in plain sentences.
How much does an AI chatbot cost?
You pay a flat monthly price, and each plan includes an allowance of AI replies. New accounts get a free 7-day trial with 100 AI replies.
Starter
€39a month
€31 a month billed yearly
500 AI replies a month
Website widget, WhatsApp and Instagram, calendar booking, knowledge base, handover
Growth
€89a month
€71 a month billed yearly
2,000 AI replies a month
Everything in Starter, plus Shopify commerce actions and advanced analytics
Pro
€169a month
€135 a month billed yearly
6,000 AI replies a month
Everything in Growth, with the largest reply allowance
How does AI chatbot pricing compare between vendors?
Some vendors bill per seat, some per outcome, and others per conversation or per message credit. For the details, see our pricing explainers for Intercom, Tidio and ManyChat.
| Platform | Pricing model | Published starting price |
|---|---|---|
| SimplyBoost | Flat monthly plan | €39, €89 or €169 a month |
| Intercom | Seats plus a fee per Fin outcome | Seats from $29 a month, Fin from $0.99 per outcome |
| Tidio | Plan plus a Lyro AI add-on | Starter $24.17 a month, Lyro from $32.50 a month |
| Chatbase | Message credits | Hobby $40 a month for 700 credits |
| ManyChat | Active contacts | Pro $39 a month for 2,500 active contacts |
Prices as each vendor publishes them on its pricing page or help centre, in its own currency. SimplyBoost is priced in euros. Last checked: 15 September 2026.
How do you add an AI chatbot to your website?
You don't need to write any code. We cover every step in how to add an AI chatbot to your website.
- 1
Create your chatbot
Give it a role: customer support, lead generation or direct commerce.
- 2
Add knowledge
Paste in your website or sitemap, then upload your documents and FAQs.
- 3
Decide how it behaves
Choose the language, tone and reply length, and write the rules it should follow.
- 4
Style the widget
Set your colours, font and logo, pick where it sits on the page, and add up to four starter questions.
- 5
Install it and go live
Paste the script, or use WordPress, Shopify or Google Tag Manager. Your dashboard confirms once it's live.
What kinds of businesses use an AI chatbot?
It's the same chatbot in every industry. What changes is the content and rules you give it.
Ecommerce
Help with orders, product advice and cart recovery. See ecommerce and our Shopify AI chatbot.
Clinics and healthcare
It answers practical questions and books appointments. See clinics and healthcare.
Real estate
Collect details from buyers and renters, and book viewings. See real estate.
Restaurants
Questions about opening hours, menus and reservations. See restaurants.
Car dealerships
Capture interest and book test drives. See car dealerships.
Financial services
Qualify enquiries before someone on your team calls back. See finance.
What should European businesses check before choosing an AI chatbot?
Start by asking for a data processing agreement. Then find out how long conversations are kept and which AI model processes customer messages. Here's how that looks for us. SimplyBoost is registered in the Netherlands (KVK 87456346) and hosted in Europe. We provide a data processing agreement, delete conversations automatically after 360 days, and generate answers with Google Gemini.
From 2 August 2026, Article 50 of the EU AI Act requires that people know they're talking to an AI system, unless that's obvious. An easy way to cover this is to say so in your chatbot's welcome message. There's more in AI chatbot for Europe.
Common AI chatbot questions
An AI chatbot is software that understands questions people type in their own words and replies in natural language, usually drawing on a business's own content. With an AI chatbot, you don't have to build every conversation path by hand the way you would with a rule-based one.
The best fit answers from your own content, works on the channels your customers use, hands over to a person, and has a price you can predict, whether you run one webshop or a support team of fifty. SimplyBoost covers your website, WhatsApp and Instagram from a flat €39 a month, with custom plans and a dedicated account manager above 6,000 AI replies. Our roundup of the best AI agents for customer support compares six options.
SimplyBoost costs €39, €89 or €169 a month, for 500, 2,000 or 6,000 AI replies. Other vendors charge per seat, per AI outcome, per conversation or per message credit, so it's worth comparing them against your own monthly volume.
Yes. In your website chat, SimplyBoost's chatbot checks your Google Calendar availability, creates the event and sends a confirmation email.
SimplyBoost's does. The same chatbot and knowledge base answer on your website, WhatsApp and Instagram DMs. Instagram is included on every plan, from Starter at €39 a month.
By default the chatbot replies in the language each customer writes in, so one chatbot can serve several markets. You can also fix it to English, Dutch, German, French or Spanish.
No. It takes care of repeat questions and simple tasks, and it passes complaints, exceptions and requests for a person to your team along with the full conversation.
Keep reading
AI support agent
Handover rules, Shopify actions and pricing in detail.
ReadBest AI agents for customer support
An honest look at six platforms.
ReadAI chatbot alternatives
How SimplyBoost compares with Intercom, Tidio, Zendesk and more.
ReadWhatsApp Business guide
Verification, phone numbers and getting API access.
ReadCatching leads after hours
What an AI agent does with the visitors who arrive when you're closed.
ReadAI chatbot voor bedrijven
De Nederlandse versie.
ReadTry SimplyBoost with your own content
Start a 7-day free trial with 100 AI replies. Add your website, install the widget and see how the agent answers your customers.
See pricing- 7 days, 100 AI replies
- From €39 a month
- Hosted in Europe