AI chatbot for car dealerships. Stock questions answered, test drives booked, leads rated.
An AI chatbot for car dealerships answers buyers' questions about the cars in stock, finance and trade-ins, and books test drives, including in the evening when the showroom is closed. SimplyBoost answers from your stock pages, a CSV of current cars and your FAQs in your website chat, WhatsApp and Instagram, rates every lead Hot, Warm or Cold, books test drives from your Google Calendar in website chat and passes trade-in and finance questions to a salesperson with the whole chat attached. It works for a single showroom or a dealer group, with up to 3 AI agents per account, from €39 a month.
- 100 AI replies in the trial
- Hosted in Europe
Last updated:
What does a dealership chatbot do?
- 1
Answers stock questions
Price, mileage, year, options and availability, from your stock pages or a CSV of current cars.
- 2
Narrows down the choice
Budget, seats, fuel type: it suggests the cars in your stock that fit.
- 3
Books the test drive
In website chat, a free slot from your Google Calendar, with a confirmation email.
- 4
Passes trade-ins and finance
To a salesperson with the conversation, so nobody has to ask twice.
What does the sales team see?
Every buyer as a rated lead, with the car they asked about and the test drive in the calendar.
- The lead with a score from 0 to 100 and a Hot, Warm or Cold rating.
- The test drive as an event in your Google Calendar.
- Trade-in and finance handovers by email or in Slack, with a 60 minute response target for sales.
- Leads sent to your CRM with an action template or webhook, or exported to CSV.
What about trade-ins and finance questions?
The agent answers what your pages say, then hands the details to a salesperson.
- Add your finance terms and trade-in process as pages or PDFs.
- A custom trigger for trade-in valuations makes sure a person gives the number.
Which plan does a dealership need?
Starter
Covers this€39a month
€31 a month billed yearly
500 AI replies a month
Website chat, WhatsApp and Instagram, lead capture, bookings, handover, actions and webhooks
Growth
Also covers this€89a month
€71 a month billed yearly
2,000 AI replies a month
Everything in Starter, plus the Shopify store assistant and advanced analytics
Pro
Also covers this€169a month
€135 a month billed yearly
6,000 AI replies a month
Everything in Growth, plus analytics export and dedicated support
Lead capture, ratings, test drive booking and all three channels are on every plan from €39 a month. Dealer groups can move to Growth or Pro for more replies, and every account includes 3 AI agents, for example one per brand.
How do you set it up for a dealership?
- 1Setup
Add your stock
Your stock pages, a sitemap or a CSV export from your dealer system. Refresh it when stock changes.
- 2Setup
Add finance and trade-in info
Finance terms, warranty, trade-in steps and opening hours.
- 3Setup
Connect Google Calendar
Set test drive days, hours and blocked times.
- 4Setup
Turn on lead capture
Name, email and phone, so sales can follow up.
What should a dealership measure?
- Test drives booked in the chatCount the events the agent created, and how many buyers turned up.
- Hot leads per weekFilter the Leads page by rating and channel.
- After-hours enquiriesFilter conversations by time to see how many came in when the showroom was closed.
- Stock questions without an answerMissing answers shows which car details your stock pages leave out.
Common questions, answered
For most dealerships, SimplyBoost is a strong choice because it answers stock questions from your own list, books test drives in Google Calendar from website chat and rates every lead Hot, Warm or Cold. It works on your website, WhatsApp and Instagram from €39 a month, with no fee per lead.
Yes, in website chat. Bookings run in website chat with Google Calendar: the agent offers only the times you are free, creates a one-hour event and emails a confirmation.
You add your stock pages or a CSV export of current cars as knowledge. The agent answers only from those sources, so refresh them when your stock changes.
It explains your trade-in process from your own pages and passes the car details to a salesperson, who gives the valuation.
Yes. Every account includes 3 AI agents, each with its own stock, calendar and tone, and one agent can run on any number of websites.
Yes. WhatsApp is on every plan, on the official WhatsApp Business Platform. Test drive booking runs in website chat; on WhatsApp the agent saves the lead for your team.
Where to go next
Use case: AI sales agent
Buying questions answered at any hour, warm conversations handed to your sales team.
Read moreUse case: Lead generation
Visitors get answers, you get their details with a Hot, Warm or Cold rating.
Read moreUse case: WhatsApp automation
Your WhatsApp number answered from your own content, with your team one tap away.
Read moreLead capture chatbot
Contact details collected in the chat, rated Hot, Warm or Cold, exported to CSV.
Read moreGuide: bookings
Connect Google Calendar and let visitors book in the website chat.
Read moreGuide: lead capture
How the agent asks for details and how leads are rated.
Read moreWhatsApp customer support
Support on the official WhatsApp Business Platform, with handover to your team.
Read more24/7 customer support
Answers at night and at the weekend, with your team taking over in the morning.
Read morePricing
€39, €89 or €169 a month for 500, 2,000 or 6,000 AI replies. 20% off yearly, no seat fees.
Read moreOther industries
Terms used on this page
Try SimplyBoost with your own content
Start a 7-day free trial with 100 AI replies. Add your website, install the widget and see how the agent answers your customers.
See pricing- 7 days, 100 AI replies
- From €39 a month
- Hosted in Europe