Most websites still capture leads with a form. Someone lands on your pricing page late in the evening, fills in six fields, clicks submit and waits. By the time anyone on your team replies the next morning, that person may have spoken to two other companies. An AI lead generation chatbot closes that gap by having the conversation straight away.
We built SimplyBoost for that moment. The agent answers the visitor's questions from your own content, collects their contact details while they're still interested, and shows you who to call first.
Say you run a small software company and most demo requests come in through a contact form. With SimplyBoost on your pricing page, a visitor can ask how your product fits their setup, get an answer from your docs, leave their name and email, and pick a time for a call on your Google Calendar without leaving the chat.
Why contact forms lose leads
A form collects whatever fields you ask for and then goes quiet. It can't answer "does this work with our setup?" and it can't tell a serious buyer from someone who is just browsing. Your team finds out later, usually over email, and some of those people never reply.
A chatbot earns its keep in the few minutes between someone thinking "this looks interesting" and leaving their details. That's the part of the funnel SimplyBoost focuses on.
What an AI lead generation chatbot actually does
In SimplyBoost it comes down to three jobs.
Answer and capture. The agent answers questions from the website pages, documents and FAQs you add. Along the way it asks for the details you need: name, email, phone and company, with up to three of them required. It works on your website chat, WhatsApp and Instagram DMs.
Score. Each lead gets a score from 0 to 100, labelled hot, warm or cold, together with the channel it came from. Your analytics also show buying intent and lead quality, so you can see which conversations deserve a call today.
Hand over. You get a "new lead" email, and you can export leads to CSV whenever you like. If you want leads in your CRM, custom actions can send the data to your own systems, for example an API endpoint on your CRM. When a visitor asks for a person, your team is alerted by email, in the live dashboard or in Slack.
How other tools approach lead generation
Here's a fair look at the tools people usually compare us with.
Intercom Fin is a strong AI agent, especially if your team already works in Intercom. The pricing works differently from ours. Seats start at $29 a month on yearly billing, and Fin is charged per outcome from $0.99, so the bill grows with the number of conversations it handles. Our Intercom pricing breakdown has the details.
Chatbase is quick to launch and good at answering questions from your documents. Its plans run from $40 to $500 a month, based on message credits.
ManyChat is very good at Instagram and Messenger funnels, especially ones triggered by comments. It's built around a visual flow builder, so conversations follow the branches you design, and paid plans are priced by active contacts.
Zendesk AI agents are designed mainly for support teams already on Zendesk, and they're priced on automated resolutions.
Tidio is a reasonable pick for small online stores. Its Lyro AI is an add-on, starting at $32.50 a month for 50 conversations.
What SimplyBoost costs
There are three plans: €39, €89 and €169 per month, with 500, 2,000 and 6,000 AI replies. You don't pay per seat or per resolution. You can try it for 7 days with 100 AI replies.
Every plan includes WhatsApp and Instagram, and Growth adds Shopify actions. Calendar booking uses Google Calendar inside your website chat, where the agent checks your availability, creates the event and sends a confirmation email.
If you sell in Europe, you'll probably want to know where the data lives. SimplyBoost is hosted in Europe and registered in the Netherlands (KVK 87456346), and a data processing agreement is available.
Where an AI lead generation chatbot has limits
If your sales process needs days of technical scoping before you can quote, a chatbot won't close that deal. It can still answer the early questions, collect contact details and book the first call, so your team starts that call with the whole conversation in front of them.
The agent also only knows what you give it. Add your product pages, your pricing and a short FAQ with the questions buyers really ask. Anything it can't answer shows up in the Missing tab, and once you answer it there, it's part of the knowledge base.
Where to start
If leads reach you on more than one channel, Starter already covers your website, WhatsApp and Instagram. Add your pricing page and FAQ, choose the lead fields you need, and read the first few dozen conversations yourself. You'll soon see which questions people ask before they leave their details.
Already on Intercom and happy with the cost? Then there's little reason to switch. If ManyChat runs your Instagram comment funnels, have a look at our Instagram automation: keyword rules send the DM, and the AI agent picks up the questions that come after.