WhatsApp chatbot for business, at a flat price. On the official WhatsApp Business Platform.

A WhatsApp chatbot for business answers the messages customers send to your WhatsApp number: opening hours, prices, stock, bookings and where their order is. SimplyBoost connects your number to the official WhatsApp Business Platform through Meta's own signup, then answers from your website, documents and FAQs in the customer's language, saves leads with a Hot, Warm or Cold rating and hands the chat to your team when a person is needed. The same agent also runs your website chat and Instagram, on every plan from €39 a month.

  • 100 AI replies in the trial
  • No credit card
  • Hosted in Europe
Website chatWhatsAppInstagramOne agent, every plan

Last updated:

Trattoria Sole, restaurant
WhatsApp
Example
Hi, are you open on Monday evening? And do you have gluten free pasta?
Yes, on Monday we're open from 17:30 to 22:00. Our gluten free pasta is cooked separately and goes with every sauce except the carbonara.
Source: Menu and allergens
Great, we'd like a table for 6 at 19:30. I'm Femke.
Thanks Femke. I've passed your request for 6 people on Monday at 19:30 to the team, and they'll confirm here.
Handed to your team · Table request
Marco, Trattoria Sole
Hi Femke, Monday 19:30 for 6 is booked. See you then!
Example: a menu question answered, then a table request passed to the team, who confirm in the same chat.

How does a WhatsApp chatbot answer customers?

  1. 1

    A customer messages your number

    The business number your customers already know, connected through Meta's embedded signup.

  2. 2

    The agent answers from your content

    Your website, PDFs, Word files, CSVs and Q&As, in plain text. Product answers can include an image card with the price and a link.

  3. 3

    It saves the lead

    With lead capture on, it asks for a name or email once it has helped, and rates the lead.

  4. 4

    Your team steps in when needed

    Your team replies from the inbox and the message arrives in the customer's WhatsApp.

What does your team see when a WhatsApp chat needs a person?

The same inbox as your website and Instagram chats, with an alert that says why.

  • An email or Slack alert, and for urgent cases an optional WhatsApp alert to a number you choose.
  • The chat in Conversations, filtered by channel if you like.
  • Your reply goes from the inbox straight into the customer's WhatsApp.
  • Until a person replies, the agent keeps answering. Then it steps back.
Handed to your team
Example · Femke on whatsapp
Open
ReasonTable request for 6, Monday 19:30
Summary for your team

Wants a table for 6 on Monday at 19:30. One guest needs gluten free pasta.

Inbox Slack thread WhatsApp alert
The full conversation is attached

What can a WhatsApp chatbot do for different businesses?

Webshops

Shipping and returns questions, and with Shopify on Growth, order status after an email code. See ecommerce.

Restaurants and hotels

Menu, allergens, opening hours and table requests passed to the team. See restaurants.

Clinics

Treatments, prices and practical questions, with anything sensitive going to your staff. See clinics.

Dealers and agencies

Stock and listing questions, with leads rated for your sales team. See car dealerships.

Consultancies

Programme and visa questions from students, in the language they write in. See study abroad.

Service businesses

Quotes, service areas and availability, with the lead saved for a callback. See lead generation.

What should a WhatsApp chatbot answer?

A WhatsApp chatbot for business should answer the questions your customers already send you: opening hours, prices, stock, where their order is. SimplyBoost answers them from your own website, documents and FAQs, on flat monthly pricing of €39, €89 or €169.

You connect your number to the official WhatsApp Business Platform through Meta's embedded signup, right from the SimplyBoost dashboard. SimplyBoost is Meta approved, and the AI agent replies inside WhatsApp's 24-hour customer service window, where Meta doesn't charge for replies.

Below you'll find what the WhatsApp agent does once it's connected and how the pricing works.

How connecting to the WhatsApp Business Platform works

Every WhatsApp automation tool reaches WhatsApp through Meta's platform, either directly or through a partner. SimplyBoost uses Meta's embedded signup. You complete a few steps in a Meta popup with your Meta business portfolio and a phone number that can receive a call or SMS, and you never have to copy API keys around.

The WhatsApp Business account is set up in your own Meta business portfolio, so the number and its verification stay tied to your business.

What the WhatsApp agent does out of the box

Once your number is connected, the agent takes care of the everyday work:

Answering questions. The agent replies from your website pages, documents and FAQs, in the reply language you set for it. If it isn't sure, it doesn't guess. It tells the customer what it can help with and offers your team.

Lead capture. It can ask for a name, email, phone number and company during the chat, and each lead is scored hot, warm or cold in your dashboard.

Shopify orders. With Shopify connected (Growth plan and up), customers can check order status and tracking after confirming a one-time code sent to their email. They can also ask about returns or change their address. Refunds, cancellations and similar changes come to you as proposals to approve.

Product questions. The agent can search your Shopify catalogue, recommend products and share a checkout link.

Handover to your team. Complaints, billing questions and requests for a person reach your team by email, in the live dashboard, in Slack or as a helpdesk ticket. Anyone can take over from the inbox, and the bot keeps helping until a person replies.

How the pricing actually works

There are three flat monthly plans:

Starter, €39 a month (€31 on yearly billing), with 500 AI replies a month, WhatsApp and Instagram.

Growth, €89 a month (€71 yearly), with 2,000 AI replies plus Shopify actions.

Pro, €169 a month (€135 yearly), with 6,000 AI replies a month.

You won't pay per seat or per resolution. Meta charges separately for delivered template messages, but replies inside the 24-hour customer service window are free, and that's where the AI agent replies. You can try SimplyBoost for 7 days with 100 AI replies and no credit card. We're registered in the Netherlands (KVK 87456346) and hosted in Europe.

Practical recommendation

If WhatsApp is one of your busiest channels, connect your number through Meta's embedded signup and add your website and FAQs. From there the agent can take the routine questions while your team picks up the conversations that need a person.

Before you go live, send the agent twenty or so real questions from your WhatsApp history and read the answers. Anything it can't answer lands in the Missing tab, and answering it there adds it to the knowledge base. For more background on the platform itself, read our WhatsApp Business guide.

Which plan includes WhatsApp?

All of them.

Starter

Covers this

€39a month

€31 a month billed yearly

500 AI replies a month

Website chat, WhatsApp and Instagram, lead capture, bookings, handover, actions and webhooks

Growth

Also covers this

€89a month

€71 a month billed yearly

2,000 AI replies a month

Everything in Starter, plus the Shopify store assistant and advanced analytics

Pro

Also covers this

€169a month

€135 a month billed yearly

6,000 AI replies a month

Everything in Growth, plus analytics export and dedicated support

WhatsApp is on every plan, next to website chat and Instagram. The agent replies within WhatsApp's 24-hour customer service window, where Meta does not charge for replies, and each AI reply counts towards your plan's monthly replies. Replies your team writes do not count.

How do you connect WhatsApp to SimplyBoost?

  1. 1Setup

    Check your WhatsApp Business account

    You need a WhatsApp Business account with a verified number, and admin access to it in Meta.

  2. 2Setup

    Connect with Facebook

    In Channels, choose WhatsApp Business, pick the agent that should answer and approve SimplyBoost in Meta's popup.

  3. 3Setup

    Send yourself a test

    When it shows Connected with your number, message your own number and check the answer.

  4. 4Setup

    Tell customers they can message you

    Put your WhatsApp link on your website, in order emails and on your receipts.

What should you measure on WhatsApp?

What to measure in your first month
  • WhatsApp conversations per weekFilter the inbox by channel to see how much of your support has moved to WhatsApp.
  • Handovers from WhatsAppHow many there are, why, and how fast your team answers them.
  • Leads from WhatsAppFilter the Leads page by channel.
  • Questions without an answerMissing answers collects them from WhatsApp too, grouped with similar ones.

Common questions, answered

SimplyBoost is a flat monthly price from €39. Meta charges separately for delivered template messages, but replies inside the 24-hour customer service window are free, and the AI agent replies inside that window. So the agent's replies to your customers don't add Meta charges.

WATI is built around WhatsApp, including broadcasts and campaigns. SimplyBoost focuses on conversations. One AI agent answers on WhatsApp, Instagram DMs and your website widget from the same knowledge base, and the price is a flat monthly fee.

Yes. The agent can ask for a name, email, phone number and company during the conversation, and each lead is scored hot, warm or cold in your dashboard. You get a new-lead email and can export leads to CSV.

SimplyBoost is registered in the Netherlands (KVK 87456346) and hosted in Europe. A data processing agreement is available, and conversations are deleted automatically after 360 days. Read the DPA page for the details before you connect conversations with EU customers.

Anything covered by your website, documents, FAQs and Shopify catalogue, such as opening hours, prices, shipping and returns. With Shopify connected it can also look up orders. When a question needs a person, the conversation goes to your team.

The language the customer writes in, by default. You can also fix one language for the agent: English, Dutch, German, French or Spanish.

Yes. When a chat is handed over, your team replies from Conversations in the dashboard and the message arrives in the customer's WhatsApp. Until someone replies, the agent keeps helping.

Try SimplyBoost with your own content

Start a 7-day free trial with 100 AI replies. Add your website, install the widget and see how the agent answers your customers.

See pricing
  • No credit card required
  • 7 days, 100 AI replies
  • From €39 a month
  • Hosted in Europe