No flows to maintain
The agent answers from your content. When a price or policy changes, you update the source, not dozens of conversation branches.
WhatsApp customer support, answered by AI. Your team steps in when it matters.
SimplyBoost is the better choice for most businesses that get support questions on WhatsApp. You connect your WhatsApp Business number through Meta's own signup in a few minutes, and an AI agent answers from your website, documents and Q&As, in the customer's language. It hands complaints, refunds and anything it can't answer to your team, whose replies arrive in the same WhatsApp chat. The same agent and knowledge also answer on your website and Instagram, for one flat monthly price with WhatsApp included on every plan.
- Meta approved for WhatsApp
- WhatsApp on every plan
- Hosted in Europe
Last updated:
The short verdict
Choose SimplyBoost if
- Your WhatsApp is mostly customers asking questions, not you sending campaigns
- You want answers from your own content, without building flows by hand
- Customers also reach you through your website and Instagram
- Your team should take over in the same chat when a person is needed
- You'd rather pay one flat price than per user or per AI conversation
Another tool may suit you better if
Broadcasts and template campaigns to your contact list are the main reason you use WhatsApp. WhatsApp marketing platforms such as WATI are built for that. If a large team answers most WhatsApp chats by hand in a shared inbox, Trengo is made for that way of working.
How WhatsApp support works with SimplyBoost
If you want to build a WhatsApp bot step by step, read our WhatsApp chatbot page. This page is about the result: customers who get a good answer on WhatsApp.
- Connection through Meta's embedded signup
- You need a WhatsApp Business account with a verified number and admin access in Meta. Open Channels, approve SimplyBoost in Meta's window and your number shows as Connected. SimplyBoost is Meta approved and uses the official WhatsApp Business Platform.
- One knowledge base for every channel
- The agent on WhatsApp uses the same knowledge and settings as your website chat and Instagram DMs. Update a policy once and every channel answers with the new version.
- Answers in the customer's language
- A customer who writes in German gets German, one who writes in Dutch gets Dutch, or you fix one language for the agent.
- Products and orders in the chat
- Product answers can include image cards with the price and a link to buy. With Shopify connected on Growth or Pro, customers check order status after an email code check, start returns and change an address.
- Handover in the same chat
- Complaints, refunds, billing, cancellations and requests for a person go to your team. Reply from Conversations or a Slack thread and the answer arrives in WhatsApp. Urgent cases can also alert a WhatsApp number you choose.
What is the WhatsApp 24-hour window?
WhatsApp gives a business a customer service window that opens when a customer sends a message. Inside it, the business can reply freely. Once it closes, a business can only start the conversation again with a pre-approved template message, which Meta may charge for. Meta changes these rules and prices from time to time, so check Meta's current rules for your country.
SimplyBoost answers the customers who write to you, inside that window, which is exactly where support happens. Our glossary explains the WhatsApp 24-hour window in more detail, and the WhatsApp Business guide covers verification and the API.
How other WhatsApp support tools compare
WATI, Trengo and Landbot all do WhatsApp well. They are built for different jobs and charge in different ways.
| SimplyBoost | WATI | Trengo | Landbot | |
|---|---|---|---|---|
| What it is | An AI agent that answers on WhatsApp, website and Instagram | A WhatsApp-first platform with inbox, broadcasts and chatbot builder | A shared omnichannel inbox with an AI agent | A no-code chatbot flow builder |
| Entry price with WhatsApp | €39 a month (€31 yearly), WhatsApp included | Growth $29 a month yearly or $35 monthly, 3 users | Boost €299 a month yearly or €349 monthly, 10 users | Professional WA €160 a month, or WhatsApp as a €100 a month add-on to Professional |
| How AI is billed | Included: 500, 2,000 or 6,000 AI replies a month | Wati AI credits included per plan (2,000 on Growth) | €0.25 (yearly) or €0.30 (monthly) per AI conversation | AI chats included per plan (500 on Professional WA) |
| Meta message fees | Answers inside the customer service window | WhatsApp messages charged per message by country and template type | Check with Trengo | Check with Landbot |
| Same agent on website and Instagram | Yes, on every plan | Check with WATI | Check with Trengo | Check with Landbot |
WATI, Trengo and Landbot details from wati.io/pricing, trengo.com/pricing and landbot.io/pricing, checked 7 October 2026. Check the vendor's own page before you decide.
Why teams move WhatsApp support to SimplyBoost
The price doesn't grow with your team
The owner and 2 teammates are included on every plan, with no per-seat fees, and replies your team writes never count as AI replies.
Customers aren't left on read
The agent replies straight away at any hour, and keeps helping until a person from your team replies.
One agent instead of three tools
WhatsApp, website chat and Instagram run on one agent with one knowledge base and one inbox.
How to set it up
- 1
Add your knowledge
Your website, PDFs, Word files, CSVs and Q&As. The agent answers from these on every channel.
- 2
Connect WhatsApp
Approve SimplyBoost in Meta's signup window and send a test message to your own number. See the WhatsApp guide.
- 3
Set your handover
Choose who is alerted and where your team replies: the inbox, Slack or your helpdesk. See handover.
- 4
Test with real questions
Send it the WhatsApp questions you answered most last month and fill gaps under Missing answers.
- 5
Go live
Share your number on your site, receipts and packaging, and add website chat and Instagram when you're ready.
Questions about WhatsApp customer support with AI
Yes. SimplyBoost connects to your WhatsApp Business number through Meta's official platform and answers from your website, documents and Q&As, handing over to your team when a person is needed.
You need a WhatsApp Business account with a verified number. SimplyBoost connects it to the official WhatsApp Business Platform through Meta's signup, so there is no separate API setup for you.
When a customer messages you, a customer service window opens in which you can reply freely; outside it, businesses can only start with an approved template. Meta updates these rules, so check its current policy.
Yes. Your team replies from Conversations or a Slack thread and the message arrives in the customer's WhatsApp chat. The agent goes quiet once someone replies, and Resume bot hands it back.
The WhatsApp chatbot page is about building and running a bot on WhatsApp. This page is about support: answering customers well and handing over cleanly.
Yes. WhatsApp, website chat and Instagram are on every plan, from Starter at €39 a month.
Read more
WhatsApp automation
Order updates, bookings and questions answered on WhatsApp.
ReadWhatsApp chatbot
Build and run an AI chatbot on WhatsApp.
ReadWhatsApp Business guide
Verification, the app and the API, explained.
ReadWhatsApp setup guide
Connect your number and test it.
ReadThe WhatsApp 24-hour window
What it is and what it means for support.
ReadSolutions by industry
How businesses in your sector use WhatsApp support.
Read24/7 customer support
Answer on WhatsApp at night without a night shift.
ReadWebshop customer service
Order status and returns inside WhatsApp.
ReadLead capture chatbot
Capture and rate leads from WhatsApp chats.
ReadPricing
WhatsApp included from €39 a month.
ReadTry SimplyBoost with your own content
Start a 7-day free trial with 100 AI replies. Add your website, install the widget and see how the agent answers your customers.
See pricing- No credit card required
- 7 days, 100 AI replies
- From €39 a month
- Hosted in Europe