Inside sales and the counter
Selection and cross-reference questions answered while the customer is on the line, by anyone on the team.
An AI agent for technical wholesalers, built on your datasheets. Cross-references, specifications and product selection answered for your inside sales, counter staff and account customers, in seconds.
SimplyBoost is an AI agent for technical wholesalers that answers cross-references, specifications and product selection from the wholesaler's own datasheets, for inside sales, counter staff and account customers. A technical wholesaler sells forty thousand items and the knowledge of which one fits sits with a few people at the counter and in inside sales. When they are on the phone, everyone waits. SimplyBoost gives your staff and your account customers one agent that answers from your own datasheets, cross-reference lists, catalogues and supplier manuals: which bearing replaces this one, the seal that fits this pump, the torque for this grade of bolt, the IP rating of this motor. It runs on the signed-in pages of your trade webshop and inside your own team, and it answers in the language the person writes in. Stock, prices and lead times it does not guess; it collects the item and the quantity and hands the question to your sales team with the customer's account.
- 100 AI replies in the trial
- Hosted in Europe
Website chatWhatsAppInstagramOne agent, every plan
Last updated:
Bakker Industrial Components · Trade portal
Website chat
Which of your bearings replaces an SKF 6205-2RS, and does it need to be the C3 clearance for a 3,000 rpm fan?
Our equivalent is the NTN 6205LLU, same dimensions 25 x 52 x 15 mm, two rubber seals. For a fan at 3,000 rpm the standard clearance is fine; C3 is for applications with a hot inner ring or a tight press fit. If the fan runs warm, order the 6205LLU/C3 instead.
Source: Cross-reference list 2026, NTN datasheet 6205LLU
Good. I need 40 of the C3 by Thursday, can you confirm stock?
I cannot see stock, so I am passing the request to your account manager with the item and the quantity. They reply in this chat and by email, usually within the hour on working days.
Handed to your team · Stock and delivery
What do people ask a technical wholesaler all day?
- 1
Which one replaces this?
A competitor's part number, an old number, a worn label. From your cross-reference lists and supplier catalogues, with the equivalent and what differs.
- 2
Does this fit, and is it right for the job?
Dimensions, ratings, materials, temperature range, IP class. From the datasheets, with the figure and the sheet named.
- 3
How do I select and install it?
Torque values, mounting, lubrication, the seal for this shaft, the belt for this pulley. From supplier manuals and your own selection guides.
- 4
Stock, price and delivery
Not from documents. The agent collects the item, the quantity and the date, and hands it to inside sales with the customer's account.
The same agent inside your own team
New counter staff and inside sales ask the agent before they ask the colleague who has been there twenty years. On a signed-in page, in the tools they already have open.
- Product knowledge from forty thousand datasheets, answered in seconds at the counter.
- The same facts for every branch and every language, from one knowledge base.
- What staff asked that no datasheet covered appears under Missing answers.
Bakker Industrial Components · Team assistant
Website chat
Klant wil een hydrauliekslang vervangen, 2SN 3/8 inch, 210 bar. Welke persfittingen en kunnen we die hier maken?
Voor 2SN 3/8 inch gebruik je de persfittingen uit de serie HF-2S (artikelgroep 71.20) en de bijbehorende pershuls 71.20.38. Werkdruk 330 bar, dus 210 bar is ruim binnen de marge. De persmaat voor de slangpers staat in de perstabel op blad 3 van de HF-2S-handleiding.
Bron: Handleiding HF-2S, perstabel blad 3
Dank je, dan maak ik hem meteen.
What does inside sales see?
Stock and delivery questions arrive with the item, the quantity and the account attached, so the reply is a confirmation and not a question back.
- Stock and quote requests as a ticket in Zendesk or Freshdesk, or a thread in Slack, with the conversation.
- Missing answers: the products and questions no datasheet covered, so the catalogue grows where customers look.
- Every account contact with company and item on the Leads page, exported to CSV or sent to HubSpot or Salesforce through an action.
Handed to your team
Example · Technische Dienst Hollander BV (account) on website chat
ReasonStock and delivery
Response target 1 h
Summary for your team
Asks for 40 x NTN 6205LLU/C3 by Thursday for a fan overhaul. Account 10482, contact Sanne Bos, maintenance buyer. Equivalent of SKF 6205-2RS confirmed from the cross-reference list.
Zendesk ticket
The full conversation is attached
Where does a technical wholesaler use it?
Account customers in the trade portal
Maintenance buyers check fit and specifications themselves, at 22:00 if they like, and order in the webshop.
Several branches, one knowledge base
Every branch gives the same answer, in Dutch, French or German, from the same datasheets.
New staff
A new employee answers like a veteran from the first week, and the veteran keeps his queue short.
Supplier changes
A supplier changes a series; upload the new catalogue and the cross-reference list and every answer follows the same day.
Belgium and the border
A Walloon customer asks in French, a German contractor in German, the Dutch datasheet answers both.
Which plan does a wholesaler need?
Starter
Not included€39a month
€31 a month billed yearly
500 AI replies a month
Website chat, WhatsApp and Instagram, lead capture, bookings, handover, actions and webhooks
Growth
Covers this€89a month
€71 a month billed yearly
2,000 AI replies a month
Everything in Starter, plus the Shopify store assistant and advanced analytics
Pro
Also covers this€169a month
€135 a month billed yearly
6,000 AI replies a month
Everything in Growth, plus analytics export and dedicated support
Growth includes 3 AI agents, document upload, verified visitors for the trade portal, WhatsApp and handover, with 2,000 AI replies a month. Wholesalers with several branches or tens of thousands of items usually take the enterprise plan: more replies, a dedicated account manager and the chat in your own name.
How do you set it up?
- 1Setup
Upload the product knowledge
Datasheets, supplier catalogues and manuals, your cross-reference lists and selection guides. PDFs up to 50 MB, Word files, CSVs of items with their specifications.
- 2Setup
Put it in the trade portal and the team
Add the chat to the signed-in pages of the webshop and to an internal page for your staff. People are recognised by their verified email.
- 3Setup
Route stock and quotes
Stock, price and delivery questions to inside sales, in Zendesk, Freshdesk, Gorgias or Slack, with the account and the item.
- 4Setup
Fill the gaps weekly
Check Missing answers and add the datasheets customers asked for that were not there yet.
What should a wholesaler measure?
What to measure in your first month
- Questions answered without inside salesConversations that ended without a handover, per month, next to the phone and email volume.
- Most-asked items and seriesSearch conversations by item or series to see where buyers need the most help, and what belongs on the webshop page.
- Gaps in the catalogueMissing answers shows what customers asked that no datasheet or list covered.
- Stock requests handed overHandovers by reason and account, so sales sees the demand before the order.
Common questions, answered
Yes. Put the chat on a signed-in internal page, or on the signed-in pages of your trade portal, and show it to signed-in users only. Staff are recognised by their verified email. It is the same agent your account customers use, or a separate one with extra internal documents such as price-list rules and procedures.
Not from documents, and it will not guess. It collects the item, the quantity and the date and hands the question to inside sales with the customer's account, in Zendesk, Freshdesk, Gorgias or Slack. Connecting it to your ERP is enterprise work; talk to us about what you need.
From your own cross-reference lists and the supplier catalogues you upload. It names the equivalent and what differs, with the list or datasheet it used. When a number is not in any list, it says so and offers your team, and the question appears under Missing answers.
Yes. It replies in the language the person writes in, or in one fixed language you choose: Dutch, French, German, Spanish or English. Your Dutch datasheets answer a Walloon or German customer in their language.
Yes. CSVs with item numbers, descriptions and specifications are read like any other document, next to PDFs (scanned ones too), Word files and your website. Replace the file when the assortment changes.
No. The agent answers from the documents you gave it; it has no access to accounts or orders. Stock and price questions go to your sales team, who reply to the customer who asked.
Where to go next
Use case: Customer support
Repeat questions answered from your own content, sensitive ones handed to your team.
Read moreUse case: Lead generation
Visitors get answers, you get their details with a Hot, Warm or Cold rating.
Read moreGuide: verified visitors
Signed-in customers skip the email code check.
Read moreGuide: knowledge base
Add your website, PDFs, Word files, CSVs, text and Q&As.
Read moreGuide: missing answers
The questions your agent could not answer, ready to fill in.
Read moreGuide: handover and inbox
When the agent hands over, how your team is alerted and how they reply.
Read moreGuide: actions and webhooks
Send data to HubSpot, Salesforce, Google Sheets, Stripe, Zendesk or Slack.
Read moreCustomer support in Europe
Hosted in Europe, a data processing agreement and replies in five fixed languages or the customer's own.
Read moreOther industries
Terms used on this page
Try SimplyBoost with your own content
Start a 7-day free trial with 100 AI replies. Add your website, install the widget and see how the agent answers your customers.
See pricing- 7 days, 100 AI replies
- From €39 a month
- Hosted in Europe
This page in other languages: Nederlands