Most support inboxes see the same questions again and again: where an order is, what the return policy says, how a product works. The answers usually already exist in your help content. Customer support automation lets an AI agent answer those, so your team can focus on the conversations that need a person.
For the full picture of what the agent can do, from handover rules to Shopify actions and pricing, see the AI support agent guide.
How the agent decides what to answer and what to escalate
An AI agent is only useful if it doesn't bluff. SimplyBoost answers only from the sources you add, and when there's no good match it doesn't guess. It tells the customer what it can help with and offers to bring in your team.
Three things keep the answers accurate:
Your own sources. The agent reads your help pages, product pages, return policy, shipping FAQ and the documents you upload. With Shopify connected it can also look up orders and share tracking details once the customer confirms a code sent to their email.
Clear handover rules. A conversation goes to your team when a customer asks for a person, sounds frustrated, raises a refund or billing issue, or when the agent has failed to answer twice in a row. You can add your own keywords too. The agent keeps helping until someone from your team replies or takes over.
Gaps you can see. Questions the agent couldn't answer collect in a Missing tab. When you answer one there, it's added to the knowledge base, and if two sources disagree, the newest one wins.
Where competitors win, honestly
For most businesses, SimplyBoost is the better fit: one agent across your website, WhatsApp and Instagram on flat monthly pricing, with no fees per seat or per resolution, handover into Zendesk, Freshdesk, Gorgias or Slack on every plan, and the same agent handling questions before and after a purchase. There are still cases where another tool makes more sense:
Zendesk AI agents are the right choice if you already run a large support team on Zendesk and your reporting, SLAs and workflows all live there. Moving away from that setup to save on software rarely makes sense.
Intercom Fin is a strong choice for B2B software companies that want every conversation to feel personal and already work in Intercom. Fin handles ambiguous questions well.
Chatbase is a good fit if you mainly want an assistant that answers questions from a collection of documents, and you're comfortable with credit-based pricing.
What customer support automation costs and what to do next
There are three plans, all flat-priced, with no per-seat or per-resolution fees:
Starter, €39 a month, with 500 AI replies on your website, WhatsApp and Instagram.
Growth, €89 a month, with 2,000 AI replies plus Shopify actions.
Pro, €169 a month, with 6,000 AI replies.
SimplyBoost is registered in the Netherlands (KVK 87456346) and hosted in Europe, and a data processing agreement is available for GDPR-bound businesses.
Our advice: connect your help pages and your store, send a batch of real customer questions through the agent, and read the answers before you switch it on for your channels. The 7-day free trial includes 100 AI replies.
Full pricing is on simplyboost.io/pricing.