An AI support agent answers customer questions by itself, using your help content, and passes the conversation to a person when that's needed. SimplyBoost's agent answers on your website, WhatsApp and Instagram. It can look up Shopify orders too. You pay a flat €39, €89 or €169 a month.
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Quite a bit more than reply. Our agent can act on what the customer needs, then step back once a person should take it from there. If you're wondering where the line sits, we wrote about how an AI agent differs from a chatbot.
Add pages from your website, or a whole site through a crawl or sitemap. PDFs, Word files, plain text and FAQs work too. The agent sticks to those sources and nothing else, so what it tells customers matches your real policies and prices.
When a customer asks for a person, complains, or raises a billing or refund question, a human steps in. Keywords you choose can trigger that too. Your team gets an email and a dashboard alert, plus a Slack thread or a helpdesk ticket if you want one.
Customers can check order status and tracking after a quick email code check. The agent also takes care of address changes, returns, exchanges and refund status. Refunds, discounts and cancellations wait for your approval.
It searches your Shopify catalogue, suggests products that fit the question, and creates a checkout link right there in the conversation.
This one works in your website chat. The agent checks when you're actually available, creates the event and sends a confirmation email.
Ask for name, email, phone and company, and make up to three of them required. Each lead is scored hot, warm or cold. You can export them to CSV whenever you like.
It comes down to the content you give it and the strict rules it follows when using that content. If you're not sure what to add first, our guide on training an agent on your own data will help.
As soon as a conversation needs judgement, the agent brings in your team. It keeps the customer informed until someone replies. We've written up the full human handoff playbook if you want the details.
An email goes to your escalation address (or your billing address for billing issues) and a live alert shows up in the dashboard. Urgent cases can also reach the owner on WhatsApp. If you connect Slack, each conversation gets its own thread and you can reply from Slack. You can also send tickets with the full transcript to Zendesk, Freshdesk or Gorgias.
Your team works from one inbox using Take Over, Resume Bot and Resolve. Each escalation category has a response-time target, and anything overdue gets flagged again. By default the agent picks back up on its own after 24 hours. You can switch that off or set it anywhere up to 30 days.
It's one agent with one knowledge base across three channels, so customers get the same answer wherever they ask. On Instagram you can go further with Instagram DM automation, and on WhatsApp with our WhatsApp chatbot.
| Channel | How you connect it | What the agent does there |
|---|---|---|
| Website chat widget | One script, the WordPress plugin, the Shopify theme embed or Google Tag Manager | Answers, live takeover, Google Calendar booking, lead capture, Shopify orders and products |
| Meta embedded signup for the WhatsApp Business Platform | AI replies to customer messages, help with Shopify orders, cart recovery messages | |
| Instagram DMs | Log in with your Instagram professional account | AI replies to DMs, shared inbox, comment keywords that send a DM |
You pay one flat price each month. It stays the same as your team grows, and as the agent answers more questions well. Every new account starts with a free 7-day trial and 100 AI replies.
€39a month
€31 a month billed yearly
500 AI replies a month
Website widget, WhatsApp and Instagram, calendar booking, knowledge base, handover
€89a month
€71 a month billed yearly
2,000 AI replies a month
Everything in Starter, plus Shopify commerce actions and advanced analytics
€169a month
€135 a month billed yearly
6,000 AI replies a month
Everything in Growth, with the largest reply allowance
Every vendor bills a bit differently, so which one works out cheapest depends on your team size and how much volume you have. We go deeper in our comparison of AI agents for customer support.
| Platform | Pricing model | Published starting price |
|---|---|---|
| SimplyBoost | Flat monthly plan | €39, €89 or €169 a month, the same for any team size |
| Intercom Fin | Seats plus a fee per AI outcome | Seats from $29 a month, Fin from $0.99 per outcome |
| Zendesk | Per agent seat, AI agents priced on outcomes | Suite Team from $55 per agent a month, billed yearly |
| Freshdesk | Per agent seat plus AI sessions | From $19 per agent a month billed yearly, 500 AI sessions included, then $49 per 100 |
| Tidio | Plan plus an AI add-on | Starter $24.17 a month, Lyro AI add-on from $32.50 a month |
| Chatbase | Message credits | Hobby $40 a month for 700 message credits |
Prices as each vendor publishes them on its public pricing page, in its own currency. SimplyBoost is priced in euros. Last checked: 15 September 2026.
It's five steps from signing up to live answers. For the widget you can use one script, the WordPress plugin, the Shopify theme embed or Google Tag Manager.
Pick the customer support role. Then set the tone, how long replies should be, and the language your customers write in.
Paste in your website or sitemap and upload PDFs and documents. Add the FAQs your team answers every week too.
Ask it what your customers ask you. Fill in anything that's missing, then write your brand voice and rules in plain words.
Install the widget, connect WhatsApp or Instagram, and decide where escalations go.
Keep an eye on conversations, escalations and the knowledge gap score. When new questions come in, add the answers.
The dashboard shows what the agent handled and where it's short on knowledge. Not sure which numbers to watch first? Our guide to AI chatbot metrics walks you through it.
An AI support agent is software that answers customer questions by itself, using your help content, and passes the conversation to a person when needed. It's different from a scripted chatbot because it understands free text and can take actions, like looking up an order or booking a meeting.
A chatbot mostly replies, while an AI agent for customer support also takes action. SimplyBoost's agent checks Shopify orders, starts returns, builds checkout links, books Google Calendar meetings, captures leads, and hands conversations to your team with the full transcript.
SimplyBoost's agent answers only from the sources you add. If nothing in your content matches the question well, it tells the customer what it can help with and offers to connect them with your team. Anything it couldn't answer shows up in a Missing tab, so you only write the answer once.
It hands over when the customer asks for a person, sounds frustrated, brings up a refund, billing, legal or security issue, repeats a question it couldn't answer, or uses one of your own keywords. Your team hears about it by email and in the dashboard, and in Slack or as a Zendesk, Freshdesk or Gorgias ticket if you set that up.
The agent keeps the customer informed until someone on your team replies or presses Take Over. Then it steps back. Your team can hand the conversation back with Resume Bot, and by default the agent picks up again on its own after 24 hours. You can change that window.
By default the agent replies in the language the customer writes in, from one knowledge base, so one agent can serve several markets. You can also fix the reply language to English, Dutch, German, French or Spanish.
Starter is €39 a month with 500 AI replies. Growth is €89 with 2,000, and Pro is €169 with 6,000. If you pay yearly, that comes down to €31, €71 and €135 a month. You won't pay per resolution or per seat, and you can try it free for 7 days without a credit card.
SimplyBoost is hosted in Europe, and the company is registered in the Netherlands (KVK 87456346). You can get a data processing agreement from us, and conversations are deleted automatically after 360 days.
Yes. When a conversation escalates, SimplyBoost can create a ticket in Zendesk, Freshdesk or Gorgias with the full transcript and keep the status in sync. Your team keeps working in the helpdesk it already uses.
Installing the widget takes a few minutes, using one script, the WordPress plugin, the Shopify theme embed or Google Tag Manager. Uploaded documents and crawled pages are processed in the background, and each source shows a status so you can see when it's ready to answer.
Six platforms compared on pricing model, channels and handover.
ReadHow it works, where it helps and how to roll it out.
ReadThe support use case, step by step.
ReadWhen the bot should step aside, and how to do it.
ReadWhat to feed it, and what to leave out.
ReadWhat sets them apart and why it matters for support.
ReadStart a 7-day free trial with 100 AI replies. Add your website, install the widget and see how the agent answers your customers.
See pricing