Answers DMs from your own content
Add your website, catalogue, FAQs and policies once. The agent answers questions in plain text inside Instagram's 24-hour messaging window, from those sources only, in the language the follower writes.
An Instagram chatbot that answers your DMs from your own content. Prices, shipping, sizes, stock questions: answered in seconds, day and night, with your team one tap away.
An Instagram chatbot answers the DMs that come in while you are not looking: is this in stock, do you ship to Ireland, what does the large cost. SimplyBoost's Instagram chatbot is an AI agent trained on your own website, catalogue and policies. It answers any DM a rule does not cover, sends your link when someone comments a keyword under a post or reel, saves the email a follower types, and hands the conversation to you when someone wants a person. No flows to draw. Instagram is included on every plan from €39 a month, with the same agent on WhatsApp and your website.
- Instagram's official messaging API
- No flows to build
- Hosted in Europe
Last updated:
What an Instagram chatbot does for a shop or creator
Sends your link on a keyword
Someone comments PRICE or LINK under a post or reel and gets a DM with a tappable button in seconds, with an optional public reply under the comment. One rule per keyword, on one post, a set, or every post including future ones.
Captures the email in the DM
Ask for it in the DM and the first email they send is saved with their handle, marked Instagram as the source. Leads land in your dashboard and can be exported.
Hands over when it should
A follower who asks for a person, complains or wants a refund reaches your team by email, in the dashboard or in Slack. You reply from the inbox and the agent steps back.
Follows up, then stops
Up to six timed follow-ups after a rule DM, within 23 hours, and the sequence stops the moment they reply. STOP opts anyone out of everything automated.
Shows products from Shopify
With your store connected, the agent sends product cards with an image, the price and a buy button right in the conversation.
Instagram chatbot or Instagram automation: which do you need?
Most tools in this market are flow builders: you draw every branch, and a question outside the script gets silence. SimplyBoost has rules for the predictable part and an AI agent for everything else.
| Flow-builder chatbot (ManyChat and the like) | SimplyBoost | |
|---|---|---|
| A comment with a keyword | A flow sends the DM | A rule sends the DM, with a public reply and a follow-up if you want |
| A question nobody scripted | Silence or a fallback message | The AI agent answers from your content |
| Setup | Draw branches for every case | One form per rule; the agent reads your website and documents |
| Price | By active contacts, with an overage per contact | Flat: Instagram included on every agent plan from €39; rules-only plans from €17 |
| A person needed | Depends on the flow | Handover to your inbox, email or Slack, with the conversation |
| Hosting | US vendors | Hosted in Europe, with a data processing agreement |
Set up an Instagram chatbot in an afternoon
Your account must be a Business or Creator profile. Nothing to install, no API key to paste.
- 1
Connect Instagram
Sign in to Instagram from the SimplyBoost dashboard and allow it to manage messages and see comments.
- 2
Give the agent your content
Your website, product pages, FAQs, policies, a PDF price list. Connect Shopify if you have it.
- 3
Ask it what followers ask
Test with the ten DMs you answer most. Add the page or document where it comes up short.
- 4
Add a rule or two
A keyword, the DM text, a link. Choose the posts it applies to, and whether to reply publicly as well.
- 5
Switch on DM answers
On the Agent tab, keep Answer DMs with AI around the clock on, and decide where handovers go.
What an Instagram chatbot costs
The AI agent is on the Starter, Growth and Pro plans, with Instagram, WhatsApp and the website widget included. The Instagram plans at €17, €39, €99 and €199 are rules and follow-ups only, counted in messages, with no limit on contacts.
Starter
€39a month
€31 a month billed yearly
500 AI replies a month
Instagram DMs, comment-to-DM rules, WhatsApp, website widget, handover
Growth
€89a month
€71 a month billed yearly
2,000 AI replies a month
Everything in Starter, plus Shopify product cards and order help
Pro
€169a month
€135 a month billed yearly
6,000 AI replies a month
Everything in Growth, with the largest reply allowance
Instagram chatbot questions
Software that answers the DMs on your Instagram Business or Creator account. Flow-builder bots follow a script you draw; SimplyBoost's is an AI agent that answers from your own website, catalogue and policies, and hands over to you when a person is needed.
Yes, through Instagram's official messaging API for Business and Creator accounts, which is what SimplyBoost uses. The agent answers inside Instagram's 24-hour messaging window, and anyone who writes STOP gets nothing automated after that.
It answers the DMs that no rule covers, from your content. When a question is outside your content, or someone asks for a person, it says so and hands the conversation to your team. If a thread gets a burst of messages, AI replies pause to avoid loops with other bots.
A rule can post a public reply under a comment that matches its keyword, and send the DM with your link. Rules run on posts and reels; stories are not covered.
The AI agent is on the Starter plan at €39 a month with 500 AI replies, Growth at €89 with 2,000 and Pro at €169 with 6,000, Instagram included. Rules without the agent start at €17 a month on the Instagram plans. Every account starts with a 7-day free trial.
Yes. Connect several accounts to one team and switch between them. Each keeps its own rules, inbox, contacts and agent settings.
ManyChat is a flow builder priced by active contacts. SimplyBoost does the same comment-to-DM automation with rules instead of flows, adds an AI agent for the questions no flow covers, and charges a flat monthly price. The comparison is on the ManyChat alternative page.
Keep reading
Instagram automation
Comment-to-DM rules, follow gate, follow-ups, results per rule.
ReadInstagram auto reply
The three kinds of automatic reply, and how to set each up.
ReadManyChat alternative
Flows versus an AI agent, and what each costs.
ReadComment-to-DM templates
Eighteen ready-made rules to copy.
ReadInstagram Chatbot (Deutsch)
Diese Seite auf Deutsch.
ReadChatbot Instagram (français)
Cette page en français.
ReadChatbot para Instagram (español)
Esta página en español.
ReadTry SimplyBoost with your own content
Start a 7-day free trial with 100 AI replies. Add your website, install the widget and see how the agent answers your customers.
See pricing- 7 days, 100 AI replies
- From €39 a month
- Hosted in Europe