Changelog. What changed in SimplyBoost, newest first.

New features, improvements, fixes and security updates across the product and the API. Each entry links to the guide that explains it.

Ticket codes customers can quoteImproved
Handover
Ticket fields on conversationsImproved
API
Balanced and Creative agents word each reply afreshImproved
Agent

ImprovedHandover

Ticket codes customers can quote

  • Tickets have a code such as SB-7K4Q9M instead of a number such as #1001. Codes are random and unique across all accounts, so they do not show how many tickets you get.
  • Codes leave out 0, O, 1 and I, so customers can read them out or type them without mistakes.
  • Replies, receipt emails, Conversations and the Tickets page show the code. Search finds it with or without "SB-". Existing tickets have a code too.
Read the docs
ImprovedAPI

Ticket fields on conversations

  • Conversations in the API and in webhooks have ticketCode, the code to show and quote. ticketNumber stays, for ordering.
  • The reference now lists ticketNumber, priority, tags and assignee as well.
Read the docs
ImprovedAgent

Balanced and Creative agents word each reply afresh

  • Visitors asking the same first question on the same day no longer all get the same words from a Balanced or Creative agent. A Precise agent still gives them the same answer.
Read the docs
ImprovedAPI

The API is part of Growth too

  • The API and API tokens are included in the Growth, Pro and Enterprise plans. Starter and the free trial do not include them.
Read the docs

FixedAPI

The API is part of Pro and Enterprise

  • The API and API tokens are included in the Pro and Enterprise plans. Growth, Starter and the free trial do not include them.
  • Settings → API no longer lets accounts on other plans create tokens, which could not be used, and says when a subscription needs reactivating.
Read the docs

NewHandover

Tickets

  • Every handover to your team opens a ticket, and a visitor can ask the agent to raise one. Teammates can open a ticket on any conversation that needs follow-up.
  • Assign tickets, set a priority, add tags shared across your account and leave internal notes that only your team sees.
  • Analyze → Tickets lists the tickets of all your chatbots, with views for open, assigned to me, unassigned and overdue tickets, filters, search and bulk assign.
  • Ticket numbers (Optimize → Handover and leads, off by default) tells the visitor their ticket number and emails it to them once when they gave an email address.
  • The account owner can turn tickets off in Settings → Team. Handovers keep working without them.
Read the docs

NewAPI

The SimplyBoost API

  • Ask your agent from your own app, CRM or help desk: send a message and get the answer, its sources and suggested follow-ups.
  • Hand conversations to your team from your own tools: take over, reply as a person, hand back to the agent, resolve and reopen.
  • Read and update leads, and add, edit, refresh and remove knowledge.
  • Signed webhooks when a conversation is handed over or resolved, a lead is captured, or knowledge is ready.
  • API tokens with per-area permissions, a chatbot limit and an expiry, created by account owners in Settings → API. Included in Growth and above, and in the trial.
Read the docs
SecurityAgent

Content cannot give your agent instructions

  • Text in your knowledge, in conversations and in visitors' messages is treated as information to answer from, never as instructions. A page or message saying "ignore your rules" is not obeyed.
  • The agent can only use the tools and actions set up for it.
  • Replies cannot show images from addresses that were not in your knowledge, so a reply can never send a visitor's details to another website.
ImprovedIntegrations

Slack: fewer permissions, cleaner disconnect

  • The Slack app asks only for the five permissions it uses.
  • Disconnecting Slack, or removing the app in Slack, revokes and deletes its access token.
  • "Mirror all chats" keeps working without saving the settings again.
Read the docs
ImprovedAgent

One clear message when replies are paused

  • When the plan pauses replies (trial ended, payment failed, no replies left), visitors see one neutral message that does not reveal why, in their own language.
  • Visitors can still ask for a person while replies are paused, and a chat already with your team keeps working.
  • Notices the system writes itself (sending too fast, a failed reply) are translated into Dutch, German, French, Spanish and Italian.
Read the docs
FixedHandover

Escalation emails report what really happened

  • An escalation email the provider refused is shown as failed, with the reason (no escalation address, or not accepted), instead of as sent.
Read the docs

NewAgent

Links to your pages, and better replies

  • Links to your pages: the agent can link to the page of your website an answer came from (Optimize → Behaviour, off by default).
  • Answers quote the figure for exactly what was asked (a return fee is not a delivery fee) and say so when your knowledge does not cover something.
  • A chatbot set to one reply language now always answers in it.
  • Optimize has tabs, previews at the exact widget size, and suggestions shown as pills.
Read the docs
ImprovedAnalytics

Date ranges on Leads and Chats

  • Leads and Chats have the same date-range picker as Performance, with presets and a custom range.

ImprovedWidget

Plain links, link previews and a smoother chat

  • Links in replies are plain, clickable links by default; link previews can be switched on per chatbot.
  • A reply is no longer shown twice after the visitor's connection drops and comes back.
  • The test chat in the dashboard is always the live widget, with follow-up suggestions.
Read the docs
ImprovedAgent

Optimize: try-it questions, earlier versions and a checklist

  • Try-it questions to test a change straight away, earlier versions of your settings, and a to-do checklist.
  • Send a test escalation alert to check your team receives it.
  • A website can be refreshed again as soon as the previous refresh finishes.
Read the docs

NewChannels

STOP and START on Instagram and WhatsApp

  • A contact who sends STOP (or UNSUBSCRIBE, OPT OUT) receives no more automated messages from that account; START opts them back in.
  • Their own messages still reach you, and you can still reply to them.
FixedBookings

Booking meetings

  • Availability is checked again just before the meeting is created, so two visitors cannot book the same slot.
  • A date without a year means the next one to come; "cancel my subscription" is no longer read as cancelling a meeting.
Read the docs
NewKnowledge

Markdown files, and long pages handled properly

  • Add Markdown (.md) files to your knowledge.
  • Very long paragraphs are split properly, so nothing in a long page is lost.
  • Visitors answering your agent's question for their email or phone are never slowed down by the chat's rate limit.
Read the docs

NewKnowledge

Missing answers

  • Questions your agent could not answer are collected, with similar questions grouped together.
  • Draft an answer, save it to your knowledge and check that the agent now answers it.
  • A weekly email on Mondays lists new missing answers.
Read the docs
NewWidget

Thumbs up and down on replies

  • Visitors can rate a reply. A thumbs-down adds the question to Missing answers. It can be switched off per chatbot.
Read the docs
ImprovedLeads

Lead capture keeps only the visitor's own details

  • The agent saves only details that are the visitor's own (not, for example, an email address they mention for someone else).
  • One lead per email address per chatbot: a returning visitor updates their lead instead of creating another.
  • Card numbers typed into the chat are never saved as contact details.
Read the docs
ImprovedInstagram

Comment-to-DM: follow gate, one DM per post, results per rule

  • With the follow gate on, the DM waits until the person follows you, then arrives automatically.
  • One DM per person, per rule, per post, per day, even if they comment again.
  • Each rule shows DMs sent, replies, reply rate and leads.
Read the docs

NewKnowledge

Website crawl options, and knowledge that stays current

  • Choose the pages to read, include or skip sections of a website, and see what was read.
  • Websites can be read again daily or weekly, and only changed pages are processed.
  • Deleted knowledge stops shaping answers straight away.
  • Better retrieval: the agent finds the right passage more often, and says it does not know rather than guessing.
Read the docs

ImprovedWidget

Ask bar, larger window and transcripts

  • A new Ask bar layout, a window visitors can expand, and chat transcripts.
  • Team invitation links work end to end.
Read the docs
ImprovedInstagram

A clearer Instagram connect screen

  • The connect screen shows what you get before you start: instant replies to every comment, the exact link in the DM instead of "link in bio", and every person saved to Contacts.
  • On phones, the Connect button stays within thumb reach and the list of permissions Meta asks for folds away.
  • Posts and the Instagram inbox have illustrated empty states that tell you what to do first.
Read the docs
ImprovedInstagram

Instagram in your channel circles

  • Instagram sits with your other channels as a circle in the sidebar: filled when it is live, outlined while you set it up.
  • Accounts that only use Instagram keep a plain Instagram item in the menu.

NewAgent

Autonomous mode, safer deletion and knowledge usage

  • Autonomous mode: the agent never hands a conversation over; it notifies your team instead.
  • A deleted chatbot is kept for 30 days and can be restored on request.
  • The Dashboard shows how much of your plan's knowledge you use, and you get an email at 80%.
  • A visitor whose identity your site verified becomes a lead automatically, with their name in the inbox.
Read the docs

NewPlatform

A redesigned dashboard and verified visitors

  • A redesigned dashboard with guided setup and one setup checklist.
  • Verified visitors: customers signed in to your own site are recognised in the chat, with signing examples for Node.js, Python and PHP.
  • Replies in the visitor's language automatically.
  • Widget: replies appear word by word, three conversation starters, an auto-open delay up to 10 seconds, and every install domain remembered.
  • Drop files anywhere on the Knowledge Base page, answer missing questions in place, and search and export a lead's company.
ImprovedInstagram

A new rule editor and Instagram workspace

  • The rule editor shows a live preview of the DM the commenter will receive.
  • Six starter templates: send a link, share a discount code, answer a price question, send a free guide, book an appointment and run a giveaway.
  • Open a rule from a post, from several selected posts or from the Rules tab.
  • Integrations lists Instagram DM automation, one click from its setup.
Read the docs
ImprovedInstagram

Instagram-only accounts see only Instagram

  • Without an AI agent, the sidebar shows Instagram, Channels and Settings, nothing you do not use.
  • Knowledge Base and Optimize appear as soon as you add an AI agent from the AI agent tab.

NewIntegrations

Slack

  • Handovers open as threads in the Slack channel you pick.
  • Reply in the thread and the customer receives it on their own channel; the customer's next messages appear in the thread.
  • Resolve and Resume bot buttons on every handover.
Read the docs

FixedInstagram

Each account shows its own posts and inbox

  • With several Instagram accounts connected, switching accounts shows that account's Posts, Inbox and Contacts.

ImprovedInstagram

Follow-ups that know when someone replied

  • When the person answers by DM, the follow-up sequence stops, so they never get a "did you see this?" after replying.
  • Your optional "if they replied" message is sent once.
  • With your 24/7 AI agent on, the agent answers the reply and the sequence ends quietly.
Read the docs
ImprovedInstagram

Safer rules and smoother comment moderation

  • A rule cannot be saved while it still holds the example link, so placeholder text never reaches your followers.
  • Deleting a comment is instant.
  • A clear message when an Instagram account is already connected to another workspace.

ImprovedInstagram

The Instagram workspace on your phone

  • Onboarding, posts, rules, contacts and performance all fit small screens.
  • You have 30 minutes to finish connecting, handy when you log in to a second account on your phone.

NewInstagram

Connect several Instagram accounts

  • One workspace can connect several Instagram accounts, each linked to its own AI agent or running without one.
  • Switch accounts and connect another one from the Instagram workspace.
  • Each account has its own follow-first setting, 24/7 AI agent switch, connection test and disconnect.
  • Someone who messages two of your accounts stays as two separate conversations.
Read the docs

ImprovedInstagram

Follow-up DMs in the conversation

  • Every follow-up DM appears in the conversation history once it is sent, so your team sees exactly what the person received.

NewInstagram

Shopify product cards in Instagram DMs

  • Product recommendations arrive as a swipeable carousel of up to 10 products, each with image, name, price and a Buy now button.
  • Order updates come with a Track package button, and customers with several orders pick one with quick-reply buttons.
  • If Instagram cannot show a card, the customer gets the same details as text.
Read the docs

NewPlans

Flat monthly pricing

  • Three plans with a flat monthly price: Starter €39 with 500 AI replies a month, Growth €89 with 2,000 and Pro €169 with 6,000.
  • No fees per seat or per resolution, so a busy month costs the same as a quiet one. Yearly billing takes 20% off.
  • Every new account starts with a 7-day free trial with 100 AI replies, no credit card needed.
Read the docs

ImprovedInstagram

Comment replies send exactly what you wrote

  • Comment-to-DM rules always send the message you wrote, so every reply stays on brand.
  • Once the conversation is open, your AI agent answers the follow-up questions.
  • Keywords are trimmed, de-duplicated and matched whatever the capital letters.
Read the docs

NewInstagram

Cart recovery on Instagram

  • For Shopify stores: a customer who chatted with you on Instagram and left a cart can get one reminder DM.
  • It is off until you switch it on, is only sent within 24 hours of their last message, and can include a discount code.
Read the docs
NewInstagram

Data deletion instructions page

  • A public page explains how people and businesses can have their Instagram data deleted.

ImprovedInstagram

A connection that has every permission it needs

  • If Messages or Comments is switched off on Meta's consent screen, SimplyBoost asks you to reconnect instead of connecting halfway.
  • The reconnect screen explains how to remove the app in Instagram and try again with all permissions.
Read the docs
ImprovedInstagram

More reliable Instagram replies

  • Replies are retried up to 3 times when Instagram has a temporary problem.
  • When a team member takes over a conversation, the AI agent steps back.
SecurityPlatform

Hosted in Europe

  • Conversations, customer profiles, knowledge base content and the search indexes built from it are hosted in Europe.
  • A data processing agreement is available on the DPA page. SimplyBoost is registered in the Netherlands.
Read the docs

NewInstagram

Delete your Instagram data for good

  • When someone removes the app in their Instagram settings, their data is deleted automatically and they get a confirmation code.
  • Workspace owners can permanently delete all Instagram data from the disconnect window.
Read the docs
ImprovedInstagram

Instagram conversations that are easier to follow

  • Conversations show the person's @handle, keep earlier sessions and are sorted by the latest message.
  • Leads include contacts from accounts that run without an AI agent.
  • Opening Instagram selects the AI agent linked to it.

NewInstagram

Moderate comments from your dashboard

  • Reply publicly to a comment, hide or unhide it, or delete it from the post drawer.
  • Stickers, photos and voice notes get a short reply asking for text when your AI agent is on, and the sender is saved as a contact.
  • Instagram results live in the Performance tab of the workspace.
Read the docs

NewInstagram

Stories, and switching a rule off on one post

  • Active Stories show in the Posts grid.
  • Switch off an all-posts rule on a single post without changing it anywhere else.
Read the docs
ImprovedInstagram

A complete inbox and richer contacts

  • Profile pictures in the inbox and contacts, a link to each person's Instagram profile, whether they came from a comment or a DM, and when they were last active.
  • DMs you send from the Instagram app appear in the inbox too.
  • DMs land in the inbox even when the 24/7 AI agent is off, and an open conversation refreshes every 5 seconds.
  • You can reply from the inbox even with no AI agent linked.

NewInstagram

Follow-up DM sequences

  • Add up to 6 follow-up DMs after a rule's first message, spread over up to 23 hours.
  • The sequence stops as soon as the person replies.
  • Optionally send a different message to people who replied.
Read the docs
NewInstagram

Reply to Instagram DMs from the dashboard

  • Open a conversation in place and reply from the inbox. If Instagram does not allow a reply yet, the inbox tells you why.
  • A Test connection button in the workspace.
  • One row per person in the inbox and contacts and, with several accounts, which account received the DM.
ImprovedInstagram

Pick posts faster

  • Select several posts at once in the rule editor, with type filters and Select all visible.
  • "All posts" clearly includes the posts you publish later.
  • Connecting always lets you choose which Instagram account to use.
  • Follow-first is one switch for the whole account, and {username} fills in with the person's handle.
Read the docs

NewInstagram

Your own Instagram workspace

  • Instagram has its own place in the sidebar with guided onboarding: connect, then link an AI agent or run without one.
  • Tabs for Posts, Rules, Inbox, Contacts, Performance and AI agent.
  • Without an AI agent, your rules still send your DMs.
  • A 24/7 AI agent switch pauses AI replies to DMs while your comment rules keep running.
Read the docs
NewInstagram

Ask non-followers to follow first

  • One switch asks people who do not follow you yet to follow before they get your reply.
  • With it on, a non-follower who comments on a post with no rule gets a follow invitation, at most once a day per person.
  • Reuse a rule on more posts with Add existing, and see which rules are shared.
Read the docs

NewInstagram

Post-by-post automations with link buttons

  • Browse your posts as a grid and set automations for each one.
  • DMs can carry a tappable link button with a label of up to 20 characters, and fall back to plain text if Instagram cannot show it.
Read the docs

NewInstagram

Comment rules per post, and performance

  • Create rules for all posts or for chosen posts, up to 200 per rule, firing on every comment or on keywords.
  • Keywords match whole words, so "info" never matches "infographic".
  • Performance shows comments handled, DMs handled, leads captured and your top rule over 7, 30 or 90 days, plus a breakdown per post.
Read the docs

NewIntegrations

Shopify product recommendations

  • The agent searches your synced catalogue and suggests products from what the customer describes: a need, a budget or a use case, like "running shoes for marathon training".
  • It can build a cart and share a checkout link.
  • Recommendations work on your website, WhatsApp and Instagram.
Read the docs

NewChannels

One agent on your website, WhatsApp and Instagram

  • The same AI agent answers on your website, WhatsApp and Instagram, from one knowledge base and one setup.
  • Connect a WhatsApp number through Meta's embedded signup.
  • Conversations from every channel arrive in one inbox, where your team can take over.
Read the docs

ImprovedInstagram

Know when Instagram needs reconnecting

  • The connection is checked every 30 minutes and the dashboard tells you as soon as Instagram needs reconnecting.
  • Check the connection yourself at any time with a test button.
  • The follow invitation includes a tappable link to your profile.

NewInstagram

A public reply on the comment

  • Along with the DM, post a visible reply under the comment, for example "check your DMs, @username".
Read the docs

NewInstagram

Follow invitation in comment DMs

  • Comment DMs to people who do not follow you can include an invitation to follow.
Read the docs

ImprovedInstagram

Comment DMs reach everyone

  • Comment-to-DM uses Instagram private replies, so the DM arrives even if the person has never messaged you.

NewInstagram

Comment-to-DM and human takeover

  • Send a DM automatically to people who comment, on every comment or only on keywords.
  • Take over an Instagram conversation from Conversations and hand it back to the AI agent when you are done.
  • Protection against endless back-and-forth with other bots.
Read the docs

ImprovedInstagram

A simpler connection that stays connected

  • Connect with your Instagram login directly.
  • Your connection renews itself before it expires.
  • Conversations show the sender's @username and an Instagram badge.
Read the docs

SecurityInstagram

Verified Instagram messages

  • Every message from Instagram is checked against Meta's signature before it is processed.
  • Connecting is protected against cross-site request forgery.

ImprovedInstagram

An email when a customer wants a person

  • When someone on Instagram confirms they want to talk to your team, you get a handover email.

NewInstagram

Your AI agent answers Instagram DMs

  • Connect Instagram and your AI agent replies to DMs from your knowledge base, day and night.
Read the docs

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