Most Shopify support inboxes look alike. "Where is my order?" "Can I change my address?" "Which one should I pick?" An AI chatbot for Shopify answers those at any hour, so your team can spend its time on the conversations that need a person.
SimplyBoost connects to your store and answers on your website, WhatsApp and Instagram. It costs a flat €39, €89 or €169 a month, and Shopify actions are included from the Growth plan.
Pricing is often what makes stores look around. Several helpdesk and AI tools charge per resolution or per AI conversation, so a busy season raises the bill along with the workload. We chose flat plans so you know the cost in advance.
Plenty of stores keep their helpdesk as well. If you use Gorgias, Zendesk or Freshdesk, SimplyBoost can open a ticket there with the full transcript when a conversation needs your team, and the ticket status stays in sync.
What Shopify merchants actually need from a chatbot
For most stores it comes down to four jobs.
1. Product questions and recommendations. A shopper asks whether you have something in their size, or which product suits them. If the answer takes hours to arrive by email, many won't come back. SimplyBoost reads your Shopify catalogue, which syncs automatically on the schedule you pick. It can search products, recommend options, build a cart and share a checkout link.
2. Order status. "Where's my order?" is one of the most common questions any store gets. Once the customer confirms a one-time code sent to their email, the agent shares the order status and tracking details. SimplyBoost can also let customers know when a delivery is running late.
3. Cart recovery messages. When someone who has been messaging you on WhatsApp or Instagram leaves a cart behind, SimplyBoost can send a follow-up within the 24-hour messaging window, with an optional discount. It's off by default, so you decide whether to use it.
4. Returns, exchanges and changes. Customers can start a return or exchange, check on a refund, change their address or ask to cancel, all in the chat. Refunds, discounts, cancellations and shipping edits reach you as proposals, and nothing happens until you approve. Proposals expire after 7 days.
How per-resolution pricing compares with flat pricing
With per-resolution or per-conversation pricing, the AI bill rises with your volume. Intercom's Fin, for example, is billed from $0.99 per outcome on top of seats. Tidio's Lyro AI is an add-on that starts at $32.50 a month for 50 conversations, and larger packages cost more.
SimplyBoost costs €39, €89 or €169 a month, with 500, 2,000 or 6,000 AI replies and no per-seat or per-resolution fees. Instagram is included on every plan, and Shopify actions come with Growth and Pro.
A very large store with a dedicated support operations team may want to keep its enterprise helpdesk, and SimplyBoost works alongside it, handing conversations into Zendesk, Freshdesk or Gorgias. Custom plans above 6,000 AI replies a month come with a dedicated account manager. Whatever the size of your store, a flat price is simply easier to plan around.
How SimplyBoost connects to your Shopify store
You add the chat widget with the Shopify theme app embed, so there's no code to paste. After you connect your store, the catalogue syncs automatically, daily or weekly, whichever you prefer.
For WhatsApp, you connect your own number to the official WhatsApp Business Platform through Meta's embedded signup, which takes a few steps in a Meta popup. Our WhatsApp chatbot page explains more.
For returns and refunds, the agent gathers what's needed in the conversation and sends you a proposal. You approve it, and the customer is never promised something you haven't agreed to.
SimplyBoost is hosted in Europe and registered in the Netherlands (KVK 87456346), and a data processing agreement is available, which helps stores that take GDPR seriously.
Where other tools are a better fit
Gorgias is a full helpdesk with macros, rules and team workflows. If you need that, keep it. SimplyBoost can sit in front as the AI agent and pass conversations to Gorgias as tickets with the full transcript.
Intercom offers deeper enterprise reporting, which is worth having if someone on your team lives in support dashboards. Shopify teams that mainly need answers and order help usually find SimplyBoost simpler to run.
ManyChat is well established for Instagram comment funnels. SimplyBoost covers comment to DM too, with keyword rules, follow-ups and an AI agent for the questions afterwards. Still, if your whole funnel is built on ManyChat flows, that's a fair reason to stay.
Practical recommendation
If most of your questions are about orders, returns and products, start on Growth at €89 a month so Shopify actions are included. Connect your store, add your shipping and returns pages, and decide whether you want cart recovery messages switched on. Then read the first week of conversations and see which proposals come in.
If you mainly need the website widget answering product and policy questions, Starter at €39 is enough to begin with. Either way, the 7-day free trial gives you 100 AI replies and doesn't ask for a credit card.