Picture a busy weekend after a promotion. Messages arrive on your website chat, WhatsApp and Instagram, and many of them come from people asking whether your product fits their situation. If nobody replies until Monday, a good share of those buyers will have moved on. An AI sales agent answers those questions while the interest is still there.
Outbound AI tools that write cold emails get most of the attention. SimplyBoost works on the other side: the people who already came to you and are waiting for an answer.
What an AI sales agent actually does (and doesn't)
The term gets used for a few quite different products.
1. AI SDR tools work outbound. They find prospects and write cold emails.
2. AI sales chatbots work inbound, answering questions on your site and messaging channels and capturing leads.
3. AI recommendation engines are for online shops and suggest products based on shopping behaviour.
SimplyBoost is the inbound kind, with product recommendations for Shopify stores on top. We don't send cold outreach, so if that's what you need, an AI SDR tool will suit you better.
Our part starts when someone lands on your pricing page and starts typing. It might also be a WhatsApp message late at night, or an Instagram DM asking whether you can help with their use case.
Qualifying buyers before recommending a plan
A good salesperson asks a couple of questions before suggesting anything, and you can set SimplyBoost up the same way. In plain text, tell the agent what to ask and how answers map to your plans or products. It follows those instructions using the content you've added.
Say a visitor writes "I'm looking for a chatbot for my shop." The agent can ask which channels they use and roughly how many messages they get, then suggest the plan that fits and explain why.
This works best when your pricing is public. The agent answers only from your own sources, so it won't invent a discount or promise a feature you don't have. When it can't find a good match, it tells the buyer what it can help with and offers to bring in your team.
For Shopify stores on Growth or Pro, the agent can also search your catalogue, recommend products, build a cart and share a checkout link. Intercom Fin handles this kind of conversation well too, but it's billed per outcome from $0.99 on top of Intercom seats. SimplyBoost Growth is a flat €89 a month for 2,000 AI replies.
Booking calls and handing over to your team
When a buyer wants to talk, the agent can book the call. In website chat it checks your Google Calendar, creates the event and sends a confirmation email, and the visitor never has to open another page.
Some questions need a person, such as a custom quote or a detailed question about data hosting. For those, the agent hands the conversation to your team by email, dashboard alert, Slack or a helpdesk ticket. (For the record, SimplyBoost is hosted in Europe and registered in the Netherlands, KVK 87456346.)
Alerts go to the email addresses and Slack workspace you choose, and your team decides who picks each one up. In the inbox, anyone can take over, hand the conversation back to the bot or mark it resolved.
Lead details your team can act on
The most frustrating handover is a bare email address. The rep opens it, knows nothing, and the buyer has to explain everything again.
In SimplyBoost each lead comes with contact details, a 0 to 100 score labelled hot, warm or cold, the channel it came from and the full conversation. The owner gets a new-lead email, and leads export to CSV. To get lead data into your CRM, use custom actions that send it to your own systems, such as an endpoint on your CRM.
Other tools take different routes. Zendesk AI agents fit best inside the Zendesk suite, priced on automated resolutions on top of agent plans. Chatbase ($40 to $500 a month) is centred on answering questions from your content. ManyChat is strong on Instagram and Messenger flows that you design in its visual builder.
Web, WhatsApp and Instagram in one agent
Plenty of buyers message a business on WhatsApp or Instagram before they ever fill in a form. A sales agent that only lives on your website misses those conversations.
SimplyBoost runs the same agent on website chat, WhatsApp and Instagram DMs. It uses one knowledge base, and your team works from one inbox.
For Instagram and Messenger, ManyChat is the obvious comparison, and it's a good tool if your funnel runs on flows and tags. SimplyBoost is the better match when you want buyers' open questions answered from your own content, with the lead captured and scored in the same conversation.
What to do if you're evaluating now
For a team with steady inbound interest and more questions than you can answer by hand, an inbound AI sales agent is a sensible first step. Installing the widget takes a few minutes, your pages and documents are processed in the background, and you'll learn a lot just from reading what visitors ask.
Start with the 7-day free trial on your website. It includes 100 AI replies and needs no credit card. If it's working, pick Starter at €39, which already includes WhatsApp and Instagram, or Growth at €89 if you also want Shopify actions. Pro at €169 gives you 6,000 AI replies a month.
If you need single sign-on across a large team, Intercom or Zendesk may be the better choice, and we'd rather say so up front. For very high volumes, SimplyBoost offers custom plans above 6,000 AI replies a month with a dedicated account manager.