AI trade support for wholesalers and B2B webshops. Compatibility, specifications and order rules answered for signed-in trade customers, from your own catalogues.
A technical wholesaler answers trade customers all day: which fitting replaces this one, what is the maximum load of that bracket, is this cable rated for outdoor use, what is the cut-off time for same-day dispatch, can I return an opened box. Installers ask from the van on WhatsApp and from the trade webshop while they order. SimplyBoost answers from your own catalogues, datasheets and terms, inside the signed-in webshop so trade information stays behind the login, and on a WhatsApp trade line. Quotes, back orders and account questions go to your sales desk with the conversation. Hosted in Europe.
- 100 AI replies in the trial
- Hosted in Europe
Last updated:
What do trade customers ask a wholesaler?
- 1
Which part replaces which
Successors, alternatives, what fits what. From your catalogue and the cross-reference lists, with the article number in the answer.
- 2
Specifications and certifications
Loads, ratings, IP classes, temperatures, standards. Quoted from the datasheet, so an installer never guesses on site.
- 3
Delivery, cut-off and returns
Dispatch times, delivery to a job site, opened-box returns, restocking fees. From your terms, the same for every customer.
- 4
Quotes, back orders and accounts
Project prices, delivery dates on back orders, credit limits. Collected in the chat and handed to the sales desk with the customer's account.
Asked from the van, on WhatsApp
Welke beugel draagt 150 kg op een holle wand?
De HB-150 (artikel 20931) is gekeurd tot 150 kg op gipsplaat met de bijgeleverde hollewandpluggen. Datablad pagina 2.
The trade counter, with the catalogue questions already answered
Half of what the counter answers is in the catalogue. The agent answers that half in the webshop and on WhatsApp, and the counter staff spend their time on the quote, the project and the customer in front of them.
- Chat only on signed-in pages, so trade information never shows to a visitor.
- Article numbers and datasheet pages in every answer.
- Dutch, German and French customers served from one set of catalogues.
A WhatsApp trade line for the installer in the van
The same agent on a WhatsApp Business number: a quick compatibility check between two jobs, and an addition to today's order handed to the order desk.
- Trade customers write from the van, the agent answers from the same catalogues.
- Order changes are collected with the order number and handed to the order desk before cut-off.
- Your team sees every conversation in the inbox and can take over at any point.
What does the sales desk see?
Quotes and account questions arrive as a ticket with the customer's account, the articles and the conversation attached.
- Quote requests and back-order questions as a Zendesk or Freshdesk ticket, or a Slack thread.
- Missing answers: the products customers asked about that no catalogue covered.
- Every trade contact with company and account on the Leads page, exported to CSV or sent to your CRM.
Installer asks for a project price on 120 HB-150 brackets, 60 KV-2240-R couplings and 800 m NYM-J 5x2,5 for a school renovation starting 3 November, delivery to the site in Zwolle in two drops.
Which plan does a wholesaler need?
Starter
Not included€39a month
€31 a month billed yearly
500 AI replies a month
Website chat, WhatsApp and Instagram, lead capture, bookings, handover, actions and webhooks
Growth
Covers this€89a month
€71 a month billed yearly
2,000 AI replies a month
Everything in Starter, plus the Shopify store assistant and advanced analytics
Pro
Also covers this€169a month
€135 a month billed yearly
6,000 AI replies a month
Everything in Growth, plus analytics export and dedicated support
Growth includes 3 AI agents, document upload, verified visitors for the signed-in webshop, WhatsApp and handover, with 2,000 AI replies a month. Wholesalers with several thousand trade customers take the enterprise plan: more replies, a dedicated account manager, help with the rollout and, by agreement, your own name and logo on the chat.
How do you set it up?
- 1Setup
Upload the catalogues and terms
Product catalogues, datasheets, cross-reference lists, delivery and return terms. PDFs up to 50 MB, your website or text.
- 2Setup
Put it behind the login
Add the chat to the signed-in pages of your webshop. Customers are recognised by their verified email; the chat resets when they sign out.
- 3Setup
Open a WhatsApp trade line
Connect a WhatsApp Business number through Meta's own signup for the installer in the van.
- 4Setup
Route quotes and order changes
Quotes to sales, order changes to the order desk, account questions to finance, in Zendesk, Freshdesk, Gorgias or Slack.
What should a wholesaler measure?
- Counter and phone questions answered in the chatConversations that ended without a handover, per week, next to the call volume at the counter.
- Most-asked articlesSearch conversations by article number to see which products raise the most questions.
- Gaps in the catalogueMissing answers shows what customers asked that no datasheet covered.
- Quotes handed overHandovers by reason and account, so sales sees where the project work comes from.
Common questions, answered
Yes. Add it to the signed-in pages only. Customers are recognised by their verified email, so the agent can use trade documents that must not be public. The chat resets when they sign out.
Not from documents. It answers from catalogues, datasheets and terms, and points a signed-in customer to the product page for their price and the stock. Connecting it to your ERP or webshop for live stock is possible through actions and webhooks.
It collects the order number and the change and hands it to your order desk before the cut-off, with the conversation. Changing orders directly needs a connection to your order system.
Yes. It replies in the language the customer writes in, or in one fixed language you choose: Dutch, French, German, Spanish or English. One set of catalogues serves Belgian, Dutch and German customers.
Any webshop where you can add a snippet to the signed-in pages, including Shopware, Sana Commerce, Magento and CCV Shop. The verified-visitors guide explains the identify call.
Plans are flat: €89 a month for 2,000 AI replies on Growth, €169 for 6,000 on Pro, no fee per customer. Wholesalers with more questions take a custom plan built around that volume.
Where to go next
Use case: Customer support
Repeat questions answered from your own content, sensitive ones handed to your team.
Read moreUse case: WhatsApp automation
Your WhatsApp number answered from your own content, with your team one tap away.
Read moreUse case: Lead generation
Visitors get answers, you get their details with a Hot, Warm or Cold rating.
Read moreGuide: verified visitors
Signed-in customers skip the email code check.
Read moreGuide: knowledge base
Add your website, PDFs, Word files, CSVs, text and Q&As.
Read moreGuide: WhatsApp
Connect your WhatsApp Business number through Meta's own signup.
Read moreGuide: handover and inbox
When the agent hands over, how your team is alerted and how they reply.
Read moreGuide: actions and webhooks
Send data to HubSpot, Salesforce, Google Sheets, Stripe, Zendesk or Slack.
Read moreCustomer support in Europe
Hosted in Europe, a data processing agreement and replies in five fixed languages or the customer's own.
Read moreOther industries
Terms used on this page
Try SimplyBoost with your own content
Start a 7-day free trial with 100 AI replies. Add your website, install the widget and see how the agent answers your customers.
See pricing- 7 days, 100 AI replies
- From €39 a month
- Hosted in Europe