Answers from your own sources
Your website, PDFs, Word files and FAQs become the knowledge base. The agent answers only from those, and lists the questions it could not answer so you fill each gap once.
AI customer service that answers from your own content. SimplyBoost is the AI customer support agent businesses across Europe pick when they want every channel at one flat price.
AI customer service is software that reads what a customer writes, finds the answer in your own help content and replies in seconds, in the customer's language, at any hour. The good kind knows its limits: it hands a refund, a complaint or a request for a person to your team, with the whole conversation attached. SimplyBoost is that kind of AI agent. It answers on your website, WhatsApp and Instagram, books appointments, rates leads and hands over to Slack, email or your helpdesk, for a flat €39, €89 or €169 a month, hosted in Europe.
- Hosted in Europe
- Flat price, no per-seat fees
- Website, WhatsApp and Instagram
Last updated:
What does AI customer service actually do?
Most of what a support inbox receives is the same forty questions in different words. An AI agent takes those, and leaves judgement calls to people.
Order help for shops
After an email code check, customers see their order status and tracking, change an address or start a return. On the Growth plan the agent also recommends products and builds a cart with a checkout link.
Appointments in your calendar
In website chat the agent reads your real availability in Google Calendar, books the slot and sends a confirmation. Clinics, dealers and agencies use it for first consultations and test drives.
Leads, rated
Name, email, phone and company are captured in the conversation and scored Hot, Warm or Cold. Every plan exports them, and Slack or email tells your team the moment a hot one arrives.
Handover when it matters
A complaint, a refund, a legal question or a customer asking for a person goes to your team through email, Slack, the dashboard or a ticket in Zendesk, Freshdesk or Gorgias.
Every channel, one agent
The same agent, with the same knowledge, answers your website chat, WhatsApp and Instagram DMs and comments. Set it up once.
Which AI customer service software should a European business pick?
The tools below come up on every shortlist. The difference is how they charge and whether the channels Europeans use are included.
| Tool | How you pay | Entry price | WhatsApp and Instagram | Hosting |
|---|---|---|---|---|
| SimplyBoost | Flat, AI replies included | €39 a month for 500 AI replies | Included on every plan | Hosted in Europe, with a data processing agreement |
| Intercom Fin | Per seat plus per AI outcome | $29 a seat plus $0.99 per outcome | Add-ons | Check with the vendor |
| Zendesk | Per agent plus AI resolutions | $55 an agent a month on Suite Team | Included on Suite plans | Check with the vendor |
| Chatbase | Message credits | $32 a month for 700 credits | Included | Check with the vendor |
| Tidio with Lyro | Per conversation, AI as add-on | $24.17 plus Lyro from $32.50 | Included | Check with the vendor |
Vendor prices as published on their pricing pages on 27 October 2026. SimplyBoost is the best fit for most European businesses because the AI replies, the channels and the handover are in the price, and the data stays in Europe.
How to use AI in customer service, in one week
You do not need a project. You need your existing help content and twenty real questions from last month.
- 1
Day 1: add what you already have
Paste your website URL, upload your returns policy and your price list. The agent reads them and is ready to be tested in minutes.
- 2
Day 2: ask it last month's questions
Take twenty real tickets and ask them in the test chat. Where the answer is thin, add the missing paragraph. The Missing tab shows you exactly where.
- 3
Day 3: decide what goes to people
Refunds, complaints and anything legal go to a person. Pick email, Slack or your helpdesk as the destination, and add up to twenty keywords that always trigger a handover.
- 4
Day 4: put it on your website
One script, the WordPress plugin, the Shopify app embed or Google Tag Manager. Keep your old live chat running next to it while you watch the first conversations.
- 5
Day 5: add WhatsApp and Instagram
Connect your WhatsApp Business number through Meta's embedded signup and your Instagram account through Facebook login. The same agent answers there from the same knowledge.
What should stay with your human team?
The point of AI customer service is not to remove people. It is to let them spend their day on the conversations that need them.
Let the agent handle
- Opening hours, delivery times, return rules
- Order status and tracking
- Product questions and comparisons
- Booking a first appointment
- Collecting a lead's details after it has helped
Send to a person
- Complaints and frustrated customers
- Refunds, chargebacks and invoices
- Legal questions and data deletion requests
- Anything the agent failed to answer twice
- A customer who simply asks for a human
How SimplyBoost decides
Those triggers are built in. Your team sees the whole conversation and takes over in one shared inbox with Take over, Resume bot and Close. Until someone replies, the agent keeps the customer informed.
24/7, multilingual and GDPR: the three questions European buyers ask
Every demo we give in Europe ends with the same three questions. Here are the answers.
- Does it really work at night and on Sundays?
- Yes. The agent answers the same way at 02:00 as at 10:00, and the morning shift finds the leads, bookings and handovers waiting with the full context. Our 24/7 customer support page shows what a typical night looks like.
- Can it answer in my customers' languages?
- It replies in the language the customer writes in, or in a fixed one you choose: Dutch, French, German, Spanish or English. One knowledge base, every language.
- Is it GDPR compliant?
- SimplyBoost is a Dutch company from Utrecht, hosted in Europe, with a data processing agreement you can download. Conversations are deleted after 360 days and gone for good 30 days later.
- What about the EU AI Act?
- Since 2 August 2026 customers must be told they are talking to AI. The welcome message does that, and the handover path to a person is one sentence away.
Why SimplyBoost is the best AI customer support choice in Europe
Most AI customer service products are built in the United States around a helpdesk and priced per seat, with the AI billed on top per outcome, per resolution or per credit. For a European business the bill grows with every colleague and every busy month, and WhatsApp, the channel half of Europe uses to talk to businesses, is an add-on.
SimplyBoost starts from the other end. The AI agent is the product, the channels Europeans use are included, the price is flat in euros, and the data is hosted in Europe under a data processing agreement. A three-person shop and a dealer network with forty branches run the same agent, and neither pays per seat. That is why we call it the best AI customer support choice for businesses in Europe, and why the pricing page is one short table.
Frequently asked questions about AI customer service
AI customer service is software that answers customer questions itself, from your own business content, and hands a conversation to a person when judgement is needed. It works on website chat, WhatsApp and Instagram, at any hour, in the customer's language.
It replaces the repetitive part of the job: the same forty questions, answered at night and on weekends. Complaints, refunds, judgement calls and relationships stay with people, who get the full conversation and more time for it.
SimplyBoost costs a flat €39, €89 or €169 a month for 500, 2,000 or 6,000 AI replies, with website chat, WhatsApp, Instagram, calendar booking and handover included. Tools that charge per seat, per resolution or per credit usually cost more once a team and a busy month are counted.
It can be. Ask where the data is hosted, whether there is a data processing agreement, how long conversations are kept and which AI model processes them. SimplyBoost is hosted in Europe with a DPA, deletes conversations after 360 days and uses Google Gemini.
Answering order status and return questions in a webshop, booking consultations for a clinic, qualifying leads for a dealer after hours, and answering guests of a holiday park on WhatsApp in four languages. Each of those runs on SimplyBoost today.
For most European businesses, SimplyBoost: AI replies, WhatsApp and Instagram, calendar booking and handover in one flat euro price, hosted in Europe. Intercom and Zendesk suit large support organisations that want a full helpdesk and accept per-seat pricing.
Keep reading
AI customer service software compared
The options a European buyer will shortlist, on price, channels and hosting.
ReadAI customer support chatbot
What a chatbot answers, what it costs and when it hands over.
ReadAI customer service automation
What to automate first and what to keep for your team.
ReadMultilingual AI customer support
One agent for every language your customers write in.
ReadAI support agent
Handover rules, Shopify actions and pricing in detail.
ReadBest AI customer support software for Europe
Thirteen tools compared for European businesses.
ReadTry SimplyBoost with your own content
Start a 7-day free trial with 100 AI replies. Add your website, install the widget and see how the agent answers your customers.
See pricing- 7 days, 100 AI replies
- From €39 a month
- Hosted in Europe