Customer service automation that your customers will not notice. Automate the forty everyday questions with SimplyBoost, keep the judgement calls, and let your team start the day with an empty queue.
AI customer service automation means letting software answer the questions that repeat, so your team only sees the conversations that need a person. Done well, customers get faster answers at any hour and still reach a human in one sentence. SimplyBoost automates the first reply on your website, WhatsApp and Instagram from your own content, handles order status, bookings and lead capture, and hands complaints, refunds and anything legal to your team with the conversation attached. Flat €39, €89 or €169 a month, hosted in Europe.
- Live in a day
- Handover built in
- Hosted in Europe
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What to automate first, and what it saves
Start where the volume is and the risk is low. These are the tasks every support team automates first with SimplyBoost.
| Task | Done by hand | Automated with SimplyBoost |
|---|---|---|
| Opening hours, delivery, returns | A minute each, hundreds a month | Answered from your pages in seconds |
| Where is my order? | Look up, copy, paste, reply | Status and tracking after an email code check |
| Product questions | Depends on who is on shift | Answered from the catalogue, with a checkout link on Growth |
| First appointment | Email ping-pong over three days | Booked in Google Calendar inside the chat |
| Lead details | Often never collected | Captured after the answer and rated Hot, Warm or Cold |
| After-hours messages | Wait until morning | Answered at once, handovers queued with context |
What not to automate
Automation earns trust by knowing where to stop. These stay with people, and SimplyBoost routes them there by default.
Always a person
- Complaints and frustrated customers
- Refunds, chargebacks and invoices
- Legal questions and data deletion
- Anything the agent failed to answer twice
- A customer who asks for a human
Your own keywords
Add up to twenty words or phrases that always trigger a handover: a product recall, a partner's name, a word that means trouble in your business.
Where it lands
Email, Slack, the dashboard or a ticket in Zendesk, Freshdesk or Gorgias. Your colleague sees the whole conversation and takes over in the shared inbox.
A one-week rollout for automated customer support
- 1
Measure first
Export last month's tickets and tag the top twenty questions. That is your automation target and your test set.
- 2
Feed the agent
Website, PDFs, price list, returns policy. Then ask the twenty questions and fill the gaps the Missing tab shows.
- 3
Automate one channel
Start with the website widget next to your existing live chat. Watch a week of conversations in the inbox.
- 4
Add WhatsApp and Instagram
Same agent, same knowledge. Most teams see the after-hours volume move here first.
- 5
Read the report
Conversations, leads, conversion rate and knowledge gaps per week. Add answers, adjust the handover list, repeat.
What automated customer support software costs
The price model decides whether automation pays for itself. Three models are common.
- Per seat, AI on top
- Intercom charges $29 a seat and $0.99 per Fin outcome, Zendesk $55 an agent plus resolution packs. The bill grows with the team and with every busy month.
- Per conversation or credit
- Chatbase sells credits, Tidio counts conversations, Trengo adds €0.25 to €0.30 per AI conversation to a user bundle. Predictable only if your volume is.
- Flat with an allowance
- SimplyBoost includes 500, 2,000 or 6,000 AI replies for €39, €89 or €169 a month. Seats, channels, booking and handover are in the price.
- The honest comparison
- Price your busiest month with your team size through each model. Our pricing page has the eight-vendor table with sources.
Frequently asked questions about customer service automation
Letting an AI agent answer the questions that repeat, from your own content, on website chat, WhatsApp and Instagram, while complaints, refunds and judgement calls go to your team with the conversation attached.
The twenty questions that fill your inbox: opening hours, delivery, returns, order status, product fit. They are low risk, high volume and the answers already exist on your website.
They will be told, because the EU AI Act requires it since August 2026, and most do not mind as long as the answer is right and a person is one sentence away. SimplyBoost's welcome message says it, and the handover is built in.
SimplyBoost costs a flat €39, €89 or €169 a month. Tools priced per seat, per resolution or per credit start lower on paper and cost more once a team and a busy month are counted.
Keep reading
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Try SimplyBoost with your own content
Start a 7-day free trial with 100 AI replies. Add your website, install the widget and see how the agent answers your customers.
See pricing- 7 days, 100 AI replies
- From €39 a month
- Hosted in Europe