AI visitor service for zoos, attractions and museums. Opening hours, tickets, parking and feeding times answered on your website and Instagram, in the visitor's language.
A zoo or a theme park gets the same questions a thousand times a season: are you open on Easter Monday, how much is parking, can I bring a stroller, when are the penguins fed, is the dark ride suitable for a five-year-old. They arrive on the website, in Instagram DMs and under every post, in Dutch, German, French and English. SimplyBoost answers from your own pages, opening calendar and park map, sends the ticket link, and hands group bookings, lost property and accessibility requests to your visitor-service team with the whole conversation. Hosted in Europe.
- 100 AI replies in the trial
- Hosted in Europe
Last updated:
What do visitors ask a zoo or a park?
- 1
Open today, and until when
Opening calendar, last entry, holiday hours, weather closures. The agent reads your calendar page, so a changed Sunday changes the answer.
- 2
Tickets, prices and discounts
Online versus gate prices, family tickets, annual passes, student and group rates. With the ticket link in the answer.
- 3
Getting there and getting around
Parking prices, public transport, strollers, wheelchairs, dogs, lockers, the map. From your practical-information pages.
- 4
Shows, feedings and events
Feeding times, show schedules, Halloween and winter events, what is suitable for which age. From your programme and event pages.
Asked under every Instagram post in October
Zijn er nog kaarten voor de Halloween-avond van zaterdag?
Zaterdag 25 oktober is uitverkocht; vrijdag 24 en zondag 26 hebben nog plek. Hier is de ticketlink voor vrijdag.
The entrance on a sunny Saturday, without the queue at the information desk
Most questions are asked the day before or in the car park. The agent answers them on the website and in Instagram DMs, so the staff at the entrance scan tickets instead of repeating the opening hours.
- The opening calendar is read live from your page, including holiday exceptions.
- Instagram comments under event posts get a private reply with the ticket link.
- Four languages from one set of pages.
Instagram: from a comment to a ticket link
A comment rule turns "tickets?" under an event post into a private reply with the link; the agent answers the follow-up questions in the DM.
- Comment-to-DM rules on keywords such as tickets, open, prijs, Preis.
- The agent answers the rest of the DM from your pages, in the visitor's language.
- Every DM contact is saved with the handle on the Leads page.
What does visitor service see?
Group and school bookings, lost property and accessibility requests arrive as a ticket with the date, the group size and the conversation attached.
- Group bookings and lost property as a Zendesk or Freshdesk ticket, or a Slack thread.
- Missing answers: the questions visitors asked that your pages did not cover, before the next holiday.
- Every contact with language and channel on the Leads page, exported to CSV or sent to your CRM.
Teacher asks for a school visit on Thursday 6 November, 54 children aged 6 to 8 with 8 adults, with the penguin education programme. Needs an invoice to the school. Agent gave group rates and collected the details.
Which plan does an attraction need?
Starter
Not included€39a month
€31 a month billed yearly
500 AI replies a month
Website chat, WhatsApp and Instagram, lead capture, bookings, handover, actions and webhooks
Growth
Covers this€89a month
€71 a month billed yearly
2,000 AI replies a month
Everything in Starter, plus the Shopify store assistant and advanced analytics
Pro
Also covers this€169a month
€135 a month billed yearly
6,000 AI replies a month
Everything in Growth, plus analytics export and dedicated support
Growth adds the Instagram comment rules and the agent in your DMs to website chat, with 2,000 AI replies a month. Larger parks and zoos with several hundred questions a day in the holidays take the enterprise plan: more replies, a dedicated account manager, help with the rollout and, by agreement, your own name and logo on the chat.
How do you set it up before the season?
- 1Setup
Add your website
The opening calendar, tickets and prices, practical information, accessibility, the map and the event pages. The agent recrawls them on a schedule, so a changed Sunday changes the answer.
- 2Setup
Connect Instagram
Connect your Business or Creator account through Meta's login. Set comment rules for tickets, open and prices with a private reply and the ticket link.
- 3Setup
Put the chat on the website
One snippet on every page, in your park's colours. Visitors get the answer and the ticket link without leaving the page.
- 4Setup
Route what needs a person
Group bookings to the events team, lost property to visitor service, complaints to the duty manager, in Zendesk, Freshdesk, Gorgias or Slack.
What should an attraction measure?
- Questions answered without a call or emailConversations that ended without a handover, per week, next to the information desk and phone volume from last season.
- Ticket link clicks from the chatConversations that included the ticket link, by day, next to online ticket sales.
- Gaps in the pagesMissing answers shows what visitors asked that no page covered, before the next holiday.
- Instagram comments answeredComment rule events and the DMs that followed, per post.
Common questions, answered
Yes, if your opening calendar is on your website. The agent reads the page and recrawls it on a schedule you set, so exceptions such as Easter Monday or a weather closure are answered from the latest version.
It sends the link to your ticket shop with the right date and gives the prices from your pages. The purchase happens in your own shop. Connecting it to the shop through actions and webhooks is possible.
Yes. It replies in the language the visitor writes in, or in one fixed language you choose: Dutch, French, German, Spanish or English. One set of pages serves every visitor.
A comment rule watches your posts for keywords such as tickets or open and sends a private reply with the link. The agent then answers the follow-up questions in the DM from your pages. Comments on other accounts' posts are not covered.
The agent gives your group rates and conditions, collects the date, the group size and the contact details and hands the request to your events team in Zendesk, Freshdesk, Gorgias or Slack with the conversation.
Plans are flat: €89 a month for 2,000 AI replies on Growth, €169 for 6,000 on Pro, no fee per visitor or per conversation. Parks with more questions in the holidays take a custom plan built around that volume.
Where to go next
Use case: Customer support
Repeat questions answered from your own content, sensitive ones handed to your team.
Read moreUse case: Lead generation
Visitors get answers, you get their details with a Hot, Warm or Cold rating.
Read moreGuide: knowledge base
Add your website, PDFs, Word files, CSVs, text and Q&As.
Read moreGuide: Instagram
Comment rules, private replies, follow-ups and the agent in your DMs.
Read moreGuide: handover and inbox
When the agent hands over, how your team is alerted and how they reply.
Read moreInstagram DM automation
Comment to DM rules, follow-ups and an AI agent in your DMs.
Read moreCustomer support in Europe
Hosted in Europe, a data processing agreement and replies in five fixed languages or the customer's own.
Read moreWhite-label chatbot
Your name and logo on the chat, by agreement for larger companies.
Read moreTerms used on this page
Try SimplyBoost with your own content
Start a 7-day free trial with 100 AI replies. Add your website, install the widget and see how the agent answers your customers.
See pricing- 7 days, 100 AI replies
- From €39 a month
- Hosted in Europe