An ecommerce chatbot that answers shoppers before and after they buy. On your website, WhatsApp and Instagram, from your own store content.

An ecommerce chatbot is an AI agent that answers the questions online shoppers ask most, in plain language and at any hour: sizes, stock, delivery times, returns and where an order is. SimplyBoost answers from your own product pages, policies and documents in website chat, WhatsApp and Instagram, and with Shopify connected it looks up orders after an email code check, starts returns and exchanges, suggests products and sends checkout links. Refunds and discounts wait for your approval. Stores of every size run it, from one webshop to a large catalogue with a full support team, at a flat €39, €89 or €169 a month.

  • Website, WhatsApp and Instagram
  • Shopify order actions on Growth
  • Hosted in Europe

By , AI EngineerUpdated

What does an ecommerce chatbot answer on its own?

Most of a store's inbox is the same forty questions in different words. The chatbot takes those, and anything that needs a decision goes to your team with the conversation attached.

Shopper asksWhat the chatbot doesNeeds
Do you have this in a medium? Does it fit true to size?Answers from your product pages, size guides and FAQs, with a link to the productAny plan
How long is delivery to Belgium? Is shipping free?Answers from your shipping and delivery policyAny plan
Where is my order?Checks the order in Shopify after a 6-digit email code and shows the status and tracking linkShopify, Growth
I want to return thisStarts the return or exchange in Shopify and tells the shopper what happens nextShopify, Growth
Can you change my address?Sends the new address to your team for a one-click approvalShopify, Growth
Which one would you recommend for a small balcony?Suggests products from your catalogue with a checkout linkShopify, Growth
I want a refundCollects the details and waits for your approval before anything is refundedShopify, Growth

How does an AI chatbot for ecommerce know your store?

It only knows what you give it, which is the point: no invented delivery times, no made-up stock. The setup is described in how to train a chatbot on your own data.

Your product pages

Paste your store URL or sitemap and the chatbot reads every product page, collection and policy page. New products are picked up on the next crawl.

Your Shopify catalogue

Connect Shopify and products, prices and stock come straight from the store, so an answer about availability is the store's answer, not an old page's.

Your documents and FAQs

Size guides, care instructions, shipping tables and returns rules as PDF, Word or Q&A pairs. Newest source wins when two disagree.

Your tone and rules

Pick one of eight tones, set reply length, and write rules in plain sentences, such as never promising a delivery date the carrier has not confirmed.

The questions it could not answer

They collect in a Missing tab. Answer one once and the chatbot knows it from then on, which is how the first month turns a good bot into a very good one.

Handover to your team

Complaints, damaged goods and anything outside the content go to your team by email, in the dashboard, in Slack or as a Zendesk, Freshdesk or Gorgias ticket.

Where does the ecommerce chatbot talk to shoppers?

One chatbot and one knowledge base behind every channel. A shopper who starts on Instagram and finishes on WhatsApp gets the same answers.

ChannelWhat shoppers do thereHow you add it
Website chatProduct questions before the sale, order questions after it, checkout links in the chatOne script, the WordPress plugin, the Shopify theme embed or Google Tag Manager
WhatsAppWhere is my order, returns and reorders where customers already message you. See the WhatsApp chatbotMeta embedded signup for the WhatsApp Business Platform
Instagram DMsPrice and stock questions under your posts, comment-to-DM for drops. See Instagram automationLog in with your Instagram professional account

How does the chatbot keep order data safe?

Order details are personal data, so the chatbot never shows them to whoever happens to type an order number.

Email code before order data
The shopper gives the order number and the email on the order, or a 6-digit code sent to that email. Only then does the chatbot show status, tracking or address.
Signed-in shoppers skip the code
Customers who are logged in to your store are verified visitors and go straight to their order.
Money moves wait for you
Refunds, discounts and cancellations are prepared by the chatbot and executed only after a one-click approval by your team.
Hosted in Europe
SimplyBoost is a registered Dutch company, hosted in Europe, with a data processing agreement and conversations deleted after 360 days.

How much does an ecommerce chatbot cost?

A flat monthly price with a set number of AI replies. No fee per seat, per order or per resolution, and the chatbot pauses at the limit instead of sending a surprise bill. New accounts get a free 7-day trial with 100 AI replies.

Starter

€39a month

€31 a month billed yearly

500 AI replies a month

Website chat, WhatsApp and Instagram, product and policy answers, lead capture, handover

Growth

€89a month

€71 a month billed yearly

2,000 AI replies a month

Everything in Starter, plus Shopify order status, returns, product suggestions and checkout links

Pro

€169a month

€135 a month billed yearly

6,000 AI replies a month

Everything in Growth, with the largest reply allowance. Custom plans above that.

How does that compare with other ecommerce chatbots?

Most ecommerce chatbots meter something that grows with your store: conversations, contacts or resolutions. Details in our AI chatbot pricing comparison.

PlatformPricing modelPublished starting price
SimplyBoostFlat monthly plan, AI replies included€39, €89 or €169 a month
Tidio with LyroPlan plus an AI add-on billed per conversationStarter $24.17 a month, Lyro from $32.50 a month
GorgiasPer ticket, AI agent billed per automated resolutionFrom $10 a month for 50 tickets
IntercomSeats plus a fee per Fin outcomeSeats from $29 a month, Fin from $0.99 per outcome

Prices as each vendor publishes them on its pricing page, in its own currency. SimplyBoost is priced in euros. Last checked: 9 November 2026.

How do you add a chatbot to an online store?

No code and no project. Most stores are answering shoppers within an hour; the full walkthrough is in how to add an AI chatbot to your website.

  1. 1

    Create the chatbot

    Choose the direct commerce role so it knows it is selling and supporting, not just answering.

  2. 2

    Add your store

    Paste the store URL or sitemap, upload the size guide and returns policy, then connect Shopify if you have it.

  3. 3

    Set the rules

    Language, tone, reply length, and the sentences it must never say, such as promising next-day delivery abroad.

  4. 4

    Install it

    Shopify theme embed, the WordPress plugin, a Google Tag Manager tag or one script. Then connect WhatsApp and Instagram from the same dashboard.

  5. 5

    Watch the Missing tab for a week

    Fill the gaps shoppers reveal in the first days. After that the chatbot handles the repeat questions and your team handles the rest.

Which stores get the most out of an ecommerce chatbot?

The pattern is the same whether a store ships fifty orders a day or five thousand: the inbox fills with the same delivery, sizing and returns questions, and they arrive in the evening and at the weekend when nobody is watching. A store with a few hundred orders a month saves an evening of replies a week. A store with a support team of ten takes the repeat questions off the queue so the team works on exceptions, and connects the chatbot to Zendesk, Freshdesk or Gorgias so handovers land where they already work.

Shopify stores get the most, because order status, returns, exchanges and product suggestions happen inside the chat. Stores on WooCommerce, Magento or a custom platform get the full product and policy layer on every channel today, with order lookups coming through the public API and actions. If you want the store view in detail, see the Shopify AI chatbot page, the ecommerce solution and webshop customer service.

Ecommerce chatbot questions

An ecommerce chatbot is software that answers online shoppers in plain language, before and after they buy: sizes, stock, delivery, returns and order status. An AI version like SimplyBoost answers from the store's own product pages and policies instead of a scripted menu, and with Shopify connected it also looks up orders, starts returns and sends checkout links.

For most online stores SimplyBoost is the strongest choice: it answers from your own content on your website, WhatsApp and Instagram, handles Shopify orders and returns itself after an email code check, and costs a flat €39, €89 or €169 a month with no fee per order, seat or resolution. Stores with a large helpdesk already on Gorgias or Zendesk can keep it and let SimplyBoost open tickets there.

Yes. Without Shopify it answers product, delivery and returns questions from your website, product CSVs and documents on every channel. Order lookups, returns and checkout links inside the chat need a connected Shopify store and the Growth plan.

Only after the shopper proves it is theirs: the order number and the email on the order, or a 6-digit code sent to that email. Shoppers signed in to your store skip the code. Refunds, discounts and cancellations are prepared by the chatbot and wait for your one-click approval.

Yes. The same chatbot and knowledge base answer in website chat, on the WhatsApp Business Platform and in Instagram DMs, so a shopper gets the same delivery answer on every channel. Instagram also turns comments under your posts into DMs.

No. It answers only from the content and store data you connect, and says so when the answer is not there, then offers your team. Discounts and refunds never happen without your approval.

SimplyBoost is €39, €89 or €169 a month for 500, 2,000 or 6,000 AI replies, 20% less when billed yearly, with custom plans above 6,000 replies. Shopify order actions are in Growth and Pro. Other ecommerce chatbots usually bill per conversation, per ticket or per resolution, which grows with your store.

Try SimplyBoost with your own content

Start a 7-day free trial with 100 AI replies. Add your website, install the widget and see how the agent answers your customers. Larger team? Custom plans above 6,000 AI replies come with a dedicated account manager and white-label.

See pricing
  • 7 days, 100 AI replies
  • From €39 a month
  • Hosted in Europe