Instagram changelog. What changed in comment-to-DM and Instagram DMs.

New features, improvements and fixes in SimplyBoost's Instagram automation, newest first. Each entry links to the Instagram guide.

STOP and START on Instagram and WhatsAppNew
Channels
Comment-to-DM: follow gate, one DM per post, results per ruleImproved
Instagram
A clearer Instagram connect screenImproved
Instagram

NewChannels

STOP and START on Instagram and WhatsApp

  • A contact who sends STOP (or UNSUBSCRIBE, OPT OUT) receives no more automated messages from that account; START opts them back in.
  • Their own messages still reach you, and you can still reply to them.

ImprovedInstagram

Comment-to-DM: follow gate, one DM per post, results per rule

  • With the follow gate on, the DM waits until the person follows you, then arrives automatically.
  • One DM per person, per rule, per post, per day, even if they comment again.
  • Each rule shows DMs sent, replies, reply rate and leads.
Read the docs

ImprovedInstagram

A clearer Instagram connect screen

  • The connect screen shows what you get before you start: instant replies to every comment, the exact link in the DM instead of "link in bio", and every person saved to Contacts.
  • On phones, the Connect button stays within thumb reach and the list of permissions Meta asks for folds away.
  • Posts and the Instagram inbox have illustrated empty states that tell you what to do first.
Read the docs
ImprovedInstagram

Instagram in your channel circles

  • Instagram sits with your other channels as a circle in the sidebar: filled when it is live, outlined while you set it up.
  • Accounts that only use Instagram keep a plain Instagram item in the menu.

ImprovedInstagram

A new rule editor and Instagram workspace

  • The rule editor shows a live preview of the DM the commenter will receive.
  • Six starter templates: send a link, share a discount code, answer a price question, send a free guide, book an appointment and run a giveaway.
  • Open a rule from a post, from several selected posts or from the Rules tab.
  • Integrations lists Instagram DM automation, one click from its setup.
Read the docs
ImprovedInstagram

Instagram-only accounts see only Instagram

  • Without an AI agent, the sidebar shows Instagram, Channels and Settings, nothing you do not use.
  • Knowledge Base and Optimize appear as soon as you add an AI agent from the AI agent tab.

FixedInstagram

Each account shows its own posts and inbox

  • With several Instagram accounts connected, switching accounts shows that account's Posts, Inbox and Contacts.

ImprovedInstagram

Follow-ups that know when someone replied

  • When the person answers by DM, the follow-up sequence stops, so they never get a "did you see this?" after replying.
  • Your optional "if they replied" message is sent once.
  • With your 24/7 AI agent on, the agent answers the reply and the sequence ends quietly.
Read the docs
ImprovedInstagram

Safer rules and smoother comment moderation

  • A rule cannot be saved while it still holds the example link, so placeholder text never reaches your followers.
  • Deleting a comment is instant.
  • A clear message when an Instagram account is already connected to another workspace.

ImprovedInstagram

The Instagram workspace on your phone

  • Onboarding, posts, rules, contacts and performance all fit small screens.
  • You have 30 minutes to finish connecting, handy when you log in to a second account on your phone.

NewInstagram

Connect several Instagram accounts

  • One workspace can connect several Instagram accounts, each linked to its own AI agent or running without one.
  • Switch accounts and connect another one from the Instagram workspace.
  • Each account has its own follow-first setting, 24/7 AI agent switch, connection test and disconnect.
  • Someone who messages two of your accounts stays as two separate conversations.
Read the docs

ImprovedInstagram

Follow-up DMs in the conversation

  • Every follow-up DM appears in the conversation history once it is sent, so your team sees exactly what the person received.

NewInstagram

Shopify product cards in Instagram DMs

  • Product recommendations arrive as a swipeable carousel of up to 10 products, each with image, name, price and a Buy now button.
  • Order updates come with a Track package button, and customers with several orders pick one with quick-reply buttons.
  • If Instagram cannot show a card, the customer gets the same details as text.
Read the docs

ImprovedInstagram

Comment replies send exactly what you wrote

  • Comment-to-DM rules always send the message you wrote, so every reply stays on brand.
  • Once the conversation is open, your AI agent answers the follow-up questions.
  • Keywords are trimmed, de-duplicated and matched whatever the capital letters.
Read the docs

NewInstagram

Cart recovery on Instagram

  • For Shopify stores: a customer who chatted with you on Instagram and left a cart can get one reminder DM.
  • It is off until you switch it on, is only sent within 24 hours of their last message, and can include a discount code.
Read the docs
NewInstagram

Data deletion instructions page

  • A public page explains how people and businesses can have their Instagram data deleted.

ImprovedInstagram

A connection that has every permission it needs

  • If Messages or Comments is switched off on Meta's consent screen, SimplyBoost asks you to reconnect instead of connecting halfway.
  • The reconnect screen explains how to remove the app in Instagram and try again with all permissions.
Read the docs
ImprovedInstagram

More reliable Instagram replies

  • Replies are retried up to 3 times when Instagram has a temporary problem.
  • When a team member takes over a conversation, the AI agent steps back.

NewInstagram

Delete your Instagram data for good

  • When someone removes the app in their Instagram settings, their data is deleted automatically and they get a confirmation code.
  • Workspace owners can permanently delete all Instagram data from the disconnect window.
Read the docs
ImprovedInstagram

Instagram conversations that are easier to follow

  • Conversations show the person's @handle, keep earlier sessions and are sorted by the latest message.
  • Leads include contacts from accounts that run without an AI agent.
  • Opening Instagram selects the AI agent linked to it.

NewInstagram

Moderate comments from your dashboard

  • Reply publicly to a comment, hide or unhide it, or delete it from the post drawer.
  • Stickers, photos and voice notes get a short reply asking for text when your AI agent is on, and the sender is saved as a contact.
  • Instagram results live in the Performance tab of the workspace.
Read the docs

NewInstagram

Stories, and switching a rule off on one post

  • Active Stories show in the Posts grid.
  • Switch off an all-posts rule on a single post without changing it anywhere else.
Read the docs
ImprovedInstagram

A complete inbox and richer contacts

  • Profile pictures in the inbox and contacts, a link to each person's Instagram profile, whether they came from a comment or a DM, and when they were last active.
  • DMs you send from the Instagram app appear in the inbox too.
  • DMs land in the inbox even when the 24/7 AI agent is off, and an open conversation refreshes every 5 seconds.
  • You can reply from the inbox even with no AI agent linked.

NewInstagram

Follow-up DM sequences

  • Add up to 6 follow-up DMs after a rule's first message, spread over up to 23 hours.
  • The sequence stops as soon as the person replies.
  • Optionally send a different message to people who replied.
Read the docs
NewInstagram

Reply to Instagram DMs from the dashboard

  • Open a conversation in place and reply from the inbox. If Instagram does not allow a reply yet, the inbox tells you why.
  • A Test connection button in the workspace.
  • One row per person in the inbox and contacts and, with several accounts, which account received the DM.
ImprovedInstagram

Pick posts faster

  • Select several posts at once in the rule editor, with type filters and Select all visible.
  • "All posts" clearly includes the posts you publish later.
  • Connecting always lets you choose which Instagram account to use.
  • Follow-first is one switch for the whole account, and {username} fills in with the person's handle.
Read the docs

NewInstagram

Your own Instagram workspace

  • Instagram has its own place in the sidebar with guided onboarding: connect, then link an AI agent or run without one.
  • Tabs for Posts, Rules, Inbox, Contacts, Performance and AI agent.
  • Without an AI agent, your rules still send your DMs.
  • A 24/7 AI agent switch pauses AI replies to DMs while your comment rules keep running.
Read the docs
NewInstagram

Ask non-followers to follow first

  • One switch asks people who do not follow you yet to follow before they get your reply.
  • With it on, a non-follower who comments on a post with no rule gets a follow invitation, at most once a day per person.
  • Reuse a rule on more posts with Add existing, and see which rules are shared.
Read the docs

NewInstagram

Post-by-post automations with link buttons

  • Browse your posts as a grid and set automations for each one.
  • DMs can carry a tappable link button with a label of up to 20 characters, and fall back to plain text if Instagram cannot show it.
Read the docs

NewInstagram

Comment rules per post, and performance

  • Create rules for all posts or for chosen posts, up to 200 per rule, firing on every comment or on keywords.
  • Keywords match whole words, so "info" never matches "infographic".
  • Performance shows comments handled, DMs handled, leads captured and your top rule over 7, 30 or 90 days, plus a breakdown per post.
Read the docs

ImprovedInstagram

Know when Instagram needs reconnecting

  • The connection is checked every 30 minutes and the dashboard tells you as soon as Instagram needs reconnecting.
  • Check the connection yourself at any time with a test button.
  • The follow invitation includes a tappable link to your profile.

NewInstagram

A public reply on the comment

  • Along with the DM, post a visible reply under the comment, for example "check your DMs, @username".
Read the docs

NewInstagram

Follow invitation in comment DMs

  • Comment DMs to people who do not follow you can include an invitation to follow.
Read the docs

ImprovedInstagram

Comment DMs reach everyone

  • Comment-to-DM uses Instagram private replies, so the DM arrives even if the person has never messaged you.

NewInstagram

Comment-to-DM and human takeover

  • Send a DM automatically to people who comment, on every comment or only on keywords.
  • Take over an Instagram conversation from Conversations and hand it back to the AI agent when you are done.
  • Protection against endless back-and-forth with other bots.
Read the docs

ImprovedInstagram

A simpler connection that stays connected

  • Connect with your Instagram login directly.
  • Your connection renews itself before it expires.
  • Conversations show the sender's @username and an Instagram badge.
Read the docs

SecurityInstagram

Verified Instagram messages

  • Every message from Instagram is checked against Meta's signature before it is processed.
  • Connecting is protected against cross-site request forgery.

ImprovedInstagram

An email when a customer wants a person

  • When someone on Instagram confirms they want to talk to your team, you get a handover email.

NewInstagram

Your AI agent answers Instagram DMs

  • Connect Instagram and your AI agent replies to DMs from your knowledge base, day and night.
Read the docs

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