Lite
For your first automations.
€17a month
Billed monthly, cancel any month
500 messages a month
Unlimited contacts and leads
ManyChat Essential at this price: 250 contacts
Start free trialPricingMetaVerified Tech Provider
ManyChat's prices.Twice the messages.
Instagram automation from €17 a month. Every plan gives you double what ManyChat gives at the same price, unlimited contacts and leads, and an AI agent that answers your DMs. No overage fees.
Plus
Most popularFor accounts with steady comments and launches.
€39a month
Billed monthly, cancel any month
5,000 messages a month
Unlimited contacts and leads
ManyChat Pro at this price: 2,500 contacts
Start free trialBusiness
For brands running several accounts and drops.
€99a month
Billed monthly, cancel any month
15,000 messages a month
Unlimited contacts and leads
ManyChat Business at this price: 7,500 contacts
Start free trialScale
For high-volume brands and agencies.
€199a month
Billed monthly, cancel any month
50,000 messages a month
Unlimited contacts and leads
ManyChat Advanced at this price: 25,000 contacts
Start free trialOn every plan
- Comment-to-DM on any post or reel
- Unlimited contacts and leads
- AI agent that answers your DMs
- Public replies and follow requests
- Up to 6 follow-ups per rule
- DMs with a button and image card
- Several Instagram accounts
- Hand-off to your team
7 days free, no card needed. Prices in euros. ManyChat figures from help.manychat.com, checked 9 October 2026.
Compare plans.
Every feature is on every plan. The only thing that changes is how many messages you send each month.
| Choose your plan | Litefrom €14 a monthStart free trial | Plusfrom €29 a monthStart free trial | Businessfrom €69 a monthStart free trial | Scalefrom €139 a monthStart free trial |
|---|---|---|---|---|
| Price and volume | ||||
| Price a month, billed monthly | €17 | €39 | €99 | €199 |
| Price a month, billed yearly | €14 | €29 | €69 | €139 |
| Messages a monthEvery DM sent for you: rule DMs, follow-ups and AI answers. Your team's own replies don't count. | 500 | 5,000 | 15,000 | 50,000 |
| Contacts and leads | Unlimited | Unlimited | Unlimited | Unlimited |
| Overage fees | None | None | None | None |
| Free trial | 7 days, no card | 7 days, no card | 7 days, no card | 7 days, no card |
| Comment-to-DM | ||||
| Keyword triggersWhole words, in any capitalisation. | ||||
| Reply to every comment | ||||
| One post, a hand-picked set or every postEvery post includes the ones you publish later. | ||||
| Switch a rule off for a single post | ||||
| Several rules running at once | ||||
| Public reply under the comment | ||||
| Built-in rule templates | ||||
| Messages | ||||
| DM with a link button | ||||
| Image card in the DM | ||||
| Greet people by {username} | ||||
| Ask to follow before the DMPer rule, or once for the whole account. | ||||
| Follow-up DMsWithin Instagram's 24-hour window. | Up to 6 per rule | Up to 6 per rule | Up to 6 per rule | Up to 6 per rule |
| A different follow-up for people who replied | ||||
| AI agent | ||||
| Answers DMs from your own contentYour website, PDFs, documents and FAQs. | ||||
| Replies in the language your customer writes in | ||||
| Collects emails in the conversation | ||||
| 24/7 replies, switchable per account | ||||
| Your own AI key needed | No, included | No, included | No, included | No, included |
| Inbox and team | ||||
| Instagram accounts | Several, one team | Several, one team | Several, one team | Several, one team |
| Take over a conversation and hand it back | ||||
| Agent resumes on its own after a hand-over | ||||
| Hand-off to Zendesk, Freshdesk, Gorgias or Slack | ||||
| Leads and insights | ||||
| Contact list with handle and email | ||||
| Export contacts to CSV | ||||
| How often each rule fired, and when | ||||
| Comments and rule matches per post | ||||
| Trust | ||||
| Official Instagram API from Meta | ||||
| Hosted in Europe | ||||
| GDPR data processing agreement | ||||
Same price. Double the volume.
ManyChat counts every person who interacts with you each month and bills for each one over the limit. SimplyBoost doubles the number and never limits your contacts.
| ManyChat | SimplyBoost |
|---|---|
| Essential at $17: 250 contacts, no AI | Lite at €17: 500 messages, unlimited contacts, AI agent included |
| Pro at $39: 2,500 contacts | Plus at €39: 5,000 messages, unlimited contacts, AI agent included |
| Business at $99: 7,500 contacts | Business at €99: 15,000 messages, unlimited contacts, AI agent included |
| Advanced at $199: 25,000 contacts | Scale at €199: 50,000 messages, unlimited contacts, AI agent included |
| Over the limit: $0.10 to $0.025 per extra contact | No overage fees |
ManyChat prices are in US dollars on monthly billing, as listed in its help centre (plans and Active Contacts, updated 27 August 2026). ManyChat's AI features start on Pro.
The full SimplyBoost vs ManyChat comparisonPricing questions
Straight answers before you start.
Four plans: Lite at €17 a month for 500 messages, Plus at €39 for 5,000, Business at €99 for 15,000 and Scale at €199 for 50,000. Billed yearly they are €14, €29, €69 and €139 a month. Every plan includes unlimited contacts and leads, the AI agent and every Instagram feature.
The prices match ManyChat's plans and the volume is double. At $39 a month ManyChat Pro includes 2,500 active contacts and charges $0.05 for each one over. At €39 SimplyBoost Plus includes 5,000 messages, with no limit on contacts or leads and no overage fees, plus an AI agent that ManyChat only offers from Pro.
Every DM SimplyBoost sends for you: the DM from a comment rule, a follow-up, or an answer from the AI agent. Replies you or your team write yourselves don't count.
No. Every person who comments or messages you is saved, with their handle and any email they share, on every plan. You can export the list whenever you like.
There are no overage fees. You can move up a plan at any time, and your count starts fresh at the beginning of each billing month.
Yes. Every plan starts with a 7-day free trial, and you don't need a credit card to begin.
Double the volume. Start for free.
- No card to start
- One Instagram approval
- Cancel any time