Keep your keywords, gain real answers
Your comment keywords move over as simple rules, and the AI agent picks up the open questions your flows didn't cover, answering from your own products, prices and policies.
Comparison
SimplyBoostvs ManyChat.
Everything brands use ManyChat for on Instagram, done better. SimplyBoost runs the comment-to-DM automation you rely on, then an AI agent trained on your own content answers every question that follows, on flat monthly pricing.
Our Verdict
SimplyBoost is the better choice for Instagram automation. It does the work brands use ManyChat for, keyword triggers, public replies, follow requests and follow-ups, and then goes further: an AI agent trained on your own products and policies answers every question that follows, on every plan, with no flow to build. Pricing stays flat as your audience grows, while ManyChat charges for every active contact.
One comment, start to finish.
The keyword triggers the DM with your link. When the person asks something your DM didn't cover, the AI agent answers from your own website and documents, with no flow to build for it.
- Public reply under the comment
- DM with a button and an image card
- Follow-ups within 23 hours
- Unlimited contacts, plans from €17
9:41
Comments
yourbrand · Reel
lisa_v 😍😍
3m · Reply
Add a comment...- Comment
- DM
- Question
- AI answer
Feature Comparison
| Feature | SimplyBoost | ManyChat |
|---|---|---|
| How it works | Keyword rules plus an AI agent trained on your content | Visual flow builder, with AI add-ons inside flows |
| Instagram comment-to-DM | One post, a hand-picked set, or every post including future ones | Keyword automations built as flows |
| Pricing model | Same prices, twice the volume, unlimited contacts | Priced by active contacts |
| Unscripted follow-up questions | Answered from your own knowledge base | Flows you build, with AI features on Pro |
| Follow-up DMs | Up to 6 timed steps that stop when they reply | Built in the flow builder |
| Product cards in DMs | Image, price and buy button with Shopify connected | Through its Shopify integration |
| Calendar booking in chat | Google Calendar in website chat | Through integrations |
| Handover to your team | Automatic for complaints, refund questions and requests for a person | Live chat inbox |
| Channels | Instagram, WhatsApp and your website, one agent | Instagram, Messenger, WhatsApp and more |
| Setup | Keyword rules and an AI agent, no flows to draw | Design a flow for each automation |
Pricing Comparison
| Tier | SimplyBoost | ManyChat |
|---|---|---|
| Entry plan | Lite €17/mo (€14 yearly), 500 messages, unlimited contacts, AI agent included | Essential $17/mo ($14 yearly), 250 contacts, no AI |
| Most popular | Plus €39/mo (€29 yearly), 5,000 messages, unlimited contacts | Pro $39/mo ($29 yearly), 2,500 contacts |
| Larger audiences | Business €99 (€69 yearly), 15,000 messages; Scale €199 (€139 yearly), 50,000 messages | Business $99 ($69 yearly), 7,500 contacts; Advanced $199 ($139 yearly), 25,000 contacts |
| Over the limit | No overage fees | $0.10 to $0.025 per extra contact |
Why Users Switch to SimplyBoost
Twice the volume at the same price
Every SimplyBoost Instagram plan gives double what ManyChat gives at the same price, never limits your contacts or leads, and has no overage fees, so a reel that takes off doesn't double your bill.
Set up with rules instead of flow diagrams
Connect Instagram, add a keyword and write your DM. There are no flow trees to draw or maintain.
One agent for Instagram, WhatsApp and your website
The same AI agent runs on your website widget, WhatsApp and Instagram, with one inbox and one conversation history per customer.
Frequently Asked Questions
Is SimplyBoost better than ManyChat?
For Instagram, yes. SimplyBoost covers what brands use ManyChat for, comment-to-DM, public replies, follow-ups and follow requests, and adds an AI agent on every plan that answers follow-up questions from your own knowledge base, on flat pricing instead of a charge per active contact.
How does the pricing compare?
SimplyBoost takes ManyChat's price points and doubles the volume. Lite is €17 a month for 500 messages, Plus €39 for 5,000, Business €99 for 15,000 and Scale €199 for 50,000, all with unlimited contacts and leads, the AI agent and no overage fees. ManyChat charges $17, $39, $99 and $199 for 250, 2,500, 7,500 and 25,000 active contacts, plus a fee for each contact over the limit.
Can I move my ManyChat automations to SimplyBoost?
Yes. Each keyword automation becomes a comment rule with the same keyword, your DM text and link, and an optional public reply. The AI agent then handles the questions that used to need extra flow branches.
Does SimplyBoost handle Instagram comment-to-DM?
Yes. Set a keyword, choose one post, a hand-picked set or every post, and SimplyBoost sends the DM, with an optional public reply under the comment and up to six follow-up messages within Instagram's 24-hour window.
How does SimplyBoost handle the WhatsApp Business API?
You connect your number to the official WhatsApp Business Platform through Meta's embedded signup, in a Meta popup inside the SimplyBoost dashboard. SimplyBoost is Meta approved. The AI agent replies inside WhatsApp's 24-hour customer service window, where Meta doesn't charge for replies.
Editorial Standards
This comparison is based on publicly available product documentation, official pricing pages, and verified user reviews on platforms like G2, Capterra, and Trustpilot. We update our comparison data regularly to ensure accuracy. SimplyBoost believes in transparent, fact-based comparisons, we highlight competitor strengths where they genuinely exist.
Last updated: 9 October 2026
How a SimplyBoost rule runs.
One form per rule, no flow diagram. These are the steps a comment goes through.
- 1
Someone comments
On one post, a hand-picked set, or every post and reel, future ones included.
- 2
The keyword matches
Whole words in any capitalisation, or every comment if you prefer.
- 3
Follow first, if you like
Non-followers get a friendly ask to follow, with a link to your profile.
- 4
The DM goes out
Your text with {username}, a button to your link and an optional image card.
- 5
The agent takes over
Questions in the DM are answered from your knowledge base, with a hand-off to your team when needed.