Answers, not only links
A DM with a link starts the conversation. The AI agent carries it on, answering questions about sizes, shipping, prices and availability from your own website and documents.
Comparison
SimplyBoostvs SuperProfile.
SimplyBoost does what SuperProfile does for your Instagram DMs, and does it better. Comment-to-DM rules send your link with a public reply, a follow request and timed follow-ups, and an AI agent trained on your own content answers the questions that come next, on Instagram, WhatsApp and your website.
Our Verdict
SimplyBoost is the better choice when Instagram DMs matter to your business. SuperProfile sends the auto-DM. SimplyBoost sends it and keeps the conversation going, with an AI agent that answers from your own products, prices and policies, a hand-off to your helpdesk, the same agent on WhatsApp and your website, and hosting in Europe.
One comment, start to finish.
The keyword triggers the DM with your link. When the person asks something your DM didn't cover, the AI agent answers from your own website and documents, with no flow to build for it.
- Public reply under the comment
- DM with a button and an image card
- Follow-ups within 23 hours
- Unlimited contacts, plans from €17
9:41
Comments
yourbrand · Reel
lisa_v 😍😍
3m · Reply
Add a comment...- Comment
- DM
- Question
- AI answer
Feature Comparison
| Feature | SimplyBoost | SuperProfile |
|---|---|---|
| How it works | Keyword rules plus an AI agent trained on your content | Auto-DM flows plus a link-in-bio store |
| Instagram comment-to-DM | On every plan, one post, a hand-picked set or every post | Unlimited AutoDMs, free plan included |
| Unscripted questions in the DM | Answered by the AI agent from your knowledge base | No AI agent listed on its pricing page |
| Ask to follow before the link | Per rule or for the whole account | Ask-to-follow flows |
| Follow-up DMs | Up to 6 timed steps within 23 hours | Follow-ups on Creator |
| Instagram accounts | Several accounts per team, one click to switch | Up to 5 on Creator |
| Hand-off to your helpdesk | Zendesk, Freshdesk, Gorgias or Slack | Not listed on its pricing page |
| Other channels | Website chat and WhatsApp, answered by the same agent | Store pages for products, courses and bookings |
| Data hosting | Hosted in Europe, with a GDPR data processing agreement | Not stated on its pricing page |
Pricing Comparison
| Tier | SimplyBoost | SuperProfile |
|---|---|---|
| Getting started | 7-day free trial, no card | Starter, free forever, no AI agent listed |
| Entry paid plan | Lite €17/mo, 500 messages, unlimited contacts, AI agent included | Creator $4.99 for the first month, then $29/mo, no AI agent listed |
| Growing accounts | Plus €39/mo (5,000 messages), Business €99 (15,000), Scale €199 (50,000) | Pro, price on request |
Why Users Switch to SimplyBoost
One agent on every channel
The same agent and knowledge base answer on Instagram, on WhatsApp and in the chat on your website, with one inbox for your team.
Your team stays in the loop
When someone asks for a person, or the question is a complaint or a refund, the conversation goes to your team in Zendesk, Freshdesk, Gorgias or Slack with everything already said.
Built for brands in Europe
SimplyBoost is a Dutch company, hosted in Europe, with a GDPR data processing agreement for every customer.
Frequently Asked Questions
Is SimplyBoost better than SuperProfile?
For Instagram DMs, yes. SimplyBoost does the comment-to-DM work SuperProfile does, with keywords, a public reply, an ask to follow and timed follow-ups, and adds an AI agent that answers the questions that come after, from your own content, plus a hand-off to your helpdesk.
How does the pricing compare?
SuperProfile has a free Starter plan and a Creator plan at $4.99 for the first month, then $29 a month. SimplyBoost Instagram plans start at €17 a month for 500 messages, with unlimited contacts and leads and the AI agent on every plan, after a 7-day free trial.
Does SimplyBoost have a link-in-bio store?
No. SimplyBoost sends people to the shop or page you already have. On the AI agent plans from Growth, with Shopify connected, the agent can also show product cards with an image, price and buy button right in the DM.
Can I connect more than one Instagram account?
Yes. Connect several accounts to one team and switch between them in a click. Each account keeps its own rules, inbox and contacts.
Where is my data stored?
SimplyBoost is hosted in Europe, and every customer gets a data processing agreement under Article 28 GDPR.
Editorial Standards
This comparison is based on publicly available product documentation, official pricing pages, and verified user reviews on platforms like G2, Capterra, and Trustpilot. We update our comparison data regularly to ensure accuracy. SimplyBoost believes in transparent, fact-based comparisons, we highlight competitor strengths where they genuinely exist.
Last updated: 9 October 2026
How a SimplyBoost rule runs.
One form per rule, no flow diagram. These are the steps a comment goes through.
- 1
Someone comments
On one post, a hand-picked set, or every post and reel, future ones included.
- 2
The keyword matches
Whole words in any capitalisation, or every comment if you prefer.
- 3
Follow first, if you like
Non-followers get a friendly ask to follow, with a link to your profile.
- 4
The DM goes out
Your text with {username}, a button to your link and an optional image card.
- 5
The agent takes over
Questions in the DM are answered from your knowledge base, with a hand-off to your team when needed.