What is abandoned cart recovery?
Abandoned cart recovery is a reminder sent to a shopper who added products to their cart but left without paying, to bring them back to finish the order. It is often paired with a small incentive, like a discount code.
Also called: cart recovery, abandoned checkout recovery, cart abandonment follow-up.
By Santhul Joseph, AI EngineerUpdated
Why shoppers leave a cart
- They were comparing prices or still deciding.
- Shipping costs or delivery times came as a surprise at checkout.
- They had a question nobody answered, like "Does this fit a size 38?"
- They got distracted, which happens more than any other reason.
What a good reminder looks like
Short, friendly and sent while the shopper still remembers the product. It names what they left behind, links straight back to the cart and, if there was an open question, answers it.
Most shops send cart reminders by email. A reminder in the same chat where the shopper was already talking feels more personal, because it continues a conversation instead of starting a new one.
Cart recovery in SimplyBoost
With the Shopify store assistant on Growth or Pro, a customer who chatted on Instagram and left a cart can get one reminder DM within 24 hours of their last message. You can add a discount code to it.
Cart recovery is off until you switch it on, so you decide whether and when your shop uses it.
Questions people ask
When should a cart reminder be sent?
Within a day, while the shopper still remembers what they wanted. In SimplyBoost the Instagram reminder goes out within 24 hours of the customer's last message.
Should I always include a discount?
No. A discount helps when price is the reason, but if every reminder has one, shoppers learn to leave carts on purpose. SimplyBoost makes the discount code optional.
How many reminders does SimplyBoost send?
One reminder DM per abandoned cart on Instagram, so it stays helpful rather than pushy.