SimplyBoost vs Tawk.to

Tawk.to's free live chat has helped many small businesses get started with website chat. You can pay for extras, like removing the branding, AI Assist or hiring chat agents by the hour. If you'd like an AI agent that answers from your content, captures leads and also works on WhatsApp and Instagram, SimplyBoost starts at €39 a month.

Short answer

SimplyBoost is a Tawk.to alternative for teams that want an AI agent answering on their website, WhatsApp and Instagram. Tawk.to's live chat is free, with paid add-ons such as branding removal at $29 a month, AI Assist and hired chat agents.

Comparison checklist

An AI agent that answers from your pages, documents and FAQs
Website chat, WhatsApp and Instagram from one agent
Leads captured with name, email, phone and company, and scored hot, warm or cold
Google Calendar booking inside website chat
Unanswered questions are collected so you can add the answer once
Flat plans of €39, €89 or €169 a month

Shopify Integration and Product Suggestion Analysis

Tawk.to's free widget is popular with Shopify stores that want chat without a monthly bill, with replies coming from your team unless you add AI Assist or hired agents. SimplyBoost connects to Shopify and, from the Growth plan, the agent recommends products, answers order questions and builds checkout links.

Where SimplyBoost usually leads

  • Product questions and recommendations answered from your synced catalogue.
  • Leads captured in the conversation, with a new-lead email to the owner.
  • One agent for website chat and Instagram DMs, where many stores get product questions.

Where Tawk.to still has strengths

  • Free live chat, hard to beat for side projects and tight budgets.
  • Hired chat agents by the hour if you want people answering.

Smart checklist before you decide

  • Are your chat messages being answered, including evenings and weekends?
  • How many leads do you collect from chat today?
  • Do customers also message you on WhatsApp or Instagram?
  • What do the paid add-ons you use add up to each month?

Based on public product information checked on 16 September 2026.

SimplyBoost is often best for

  • Businesses and Shopify stores ready to move past free live chat
  • Teams that want AI answers outside office hours
  • Businesses collecting leads from chat
  • Owners who want WhatsApp and Instagram next to website chat

Where Tawk.to may still fit better

  • Free live chat with ticketing and a knowledge base
  • Hired chat agents by the hour for teams that want people answering

Common Questions

Is SimplyBoost a paid Tawk.to alternative?

Yes. SimplyBoost starts at €39 a month, and you can try it free for 7 days with 100 AI replies. You pay for an AI agent that answers around the clock on your website, WhatsApp and Instagram.

Does SimplyBoost replace human chat or augment it?

It works with your team. The agent answers common questions and collects leads, and when a customer asks for a person, gets frustrated or raises a billing issue, it alerts your team. Anyone on your team can take over a conversation from the inbox.

Can I migrate from Tawk.to to SimplyBoost without losing chat history?

SimplyBoost learns from your website, documents and FAQs rather than old chat logs, so you start by adding those. If you want to keep your old chats, check Tawk.to's export options before you switch. Installing the widget takes a few minutes, and your content is processed in the background.

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