Crisp is a French customer messaging platform that many European startups like for its clean inbox. Every paid plan comes with AI credits for its AI agent, Hugo, and Essentials and Plus connect WhatsApp and Instagram. SimplyBoost is a Dutch alternative, hosted in Europe, where the AI agent is the whole product and plans come with 500, 2,000 or 6,000 AI replies.
For most businesses that want AI to answer customers, SimplyBoost is the better Crisp alternative: website chat, WhatsApp and Instagram on every plan, with 500 to 6,000 AI replies included for €39, €89 or €169 a month. Crisp prices per workspace from $45 a month, connects WhatsApp and Instagram from Essentials at $95, and its AI agent Hugo runs on AI credits worth around 90 to 1,350 automated conversations a month.
Our verdict
Choose SimplyBoost if the AI should answer most conversations itself, on every channel, from the first plan. Starter gives you 500 AI replies for €39, where Crisp Mini's AI credits cover around 90 automated conversations. Compare the plans.
To be fair
Crisp still suits teams that want a polished shared inbox with email, a help center and a free plan for live chat.
The capabilities teams most often switch for, side by side.
| Capability | SimplyBoost | Crisp |
|---|---|---|
| Pricing model | Flat €39 / €89 / €169 | Per-workspace tiers + AI credits |
| Entry plan | €39 a month (€31 billed yearly), 500 AI replies | Mini $45 a month per workspace, AI credits for around 90 conversations |
| Mid plan | Growth €89, 2,000 AI replies | Essentials $95, AI credits for around 450 conversations |
| Top plan | Pro €169, 6,000 AI replies | Plus $295, AI credits for around 1,350 conversations |
| WhatsApp and Instagram | Every plan | From Essentials |
| Free option | 7-day trial, 100 AI replies | Free plan with 2 seats and no AI; 14-day trial |
| Flat pricing (no per-seat or per-resolution) | Yes | Partial |
| Native WhatsApp | Yes | Partial |
| Native Instagram DMs | Yes | Partial |
| One AI agent across web + social + WhatsApp | Yes | Yes |
| Data hosted in Europe | Yes | Yes |
| Lead capture and scoring | Yes | Partial |
| No-code setup | Yes | Yes |
Last checked: 7 October 2026. “Partial” = paid add-on, limited, or region/plan option. Verify current details on Crisp’s site.
Both tools can be used by Shopify stores. SimplyBoost's agent connects to Shopify directly and, from the Growth plan, checks order status after an email code check, starts returns, recommends products and builds checkout links. Refunds and discounts wait for your approval.
Based on public product information checked on 7 October 2026.
Most teams do this in an afternoon and keep Crisp running until the answers look right.
Step 1
Add your website and Crisp help center articles as sources. The knowledge base guide lists every source type.
Step 2
Replace the Crisp code with SimplyBoost's snippet, the WordPress plugin, the Shopify app embed or Google Tag Manager. See the website widget guide.
Step 3
Pick email, the dashboard, Slack or your helpdesk, and the topics that should always reach a person.
Step 4
Ask your most common questions from last month and add answers where the agent comes up short.
Step 5
Link your WhatsApp Business number and Instagram account so the same agent answers there.
Plans, limits and yearly prices are on the pricing page. When you're ready, start a 7-day free trial with 100 AI replies.
Yes. SimplyBoost is registered in the Netherlands (KVK 87456346) and hosted in Europe, and Crisp is French. Both suit European businesses, and SimplyBoost puts the AI agent at the centre.
Hugo is part of Crisp's messaging suite and uses the AI credits that come with each paid plan. SimplyBoost's agent answers from your content, handles Shopify orders and scores leads, with 500, 2,000 or 6,000 AI replies included depending on the plan.
Crisp charges per workspace: Mini is $45, Essentials $95 and Plus $295 a month, with AI credits worth around 90, 450 or 1,350 automated conversations, and there's a free plan for 2 seats without AI. SimplyBoost is €39, €89 or €169 a month for 500, 2,000 or 6,000 AI replies (crisp.chat/en/pricing, checked 7 October 2026).
Yes. The same agent answers on WhatsApp and Instagram, and both are included on every plan, from Starter at €39 a month. On Crisp, WhatsApp and Instagram come with Essentials at $95 a month and Plus.
Add your website and help articles as knowledge, replace the Crisp chatbox code with the SimplyBoost snippet, and pick where handovers go. Test with last month's questions during the 7-day trial, then connect WhatsApp and Instagram.
Tidio pricing: Conversation tiers + Lyro AI
Intercom pricing: Per-seat + Fin per-resolution
Userlike pricing: Per-seat + AI Agent add-on
Trengo pricing: User bundles + conversations + AI surcharge
Chatbase pricing: Message-credit tiers
We publish comparison pages only when they include balanced fit guidance, practical evaluation criteria, and clear user-facing answers. Thin doorway-style comparison pages are intentionally avoided.