NewInstagram DM automations

An AI agent that answers your customers on your website, WhatsApp and Instagram

When someone asks a question at midnight, they usually wait until morning. SimplyBoost replies straight away from your own content, in website chat, WhatsApp, Instagram and Messenger.

SimplyBoost Agent

on Website

Do you ship to Belgium?We do. Next-day to Belgium, free over €50. Want me to check a specific postcode?

One agent and one knowledge base behind every channel you connect.

  • 7-day free trial
  • No credit card required

One AI agent for your website, WhatsApp, Instagram, Messenger and Shopify store

Website
WhatsApp
Instagram
Facebook
Shopify
Website
WhatsApp
Instagram
Facebook
Shopify
Website
WhatsApp
Instagram
Facebook
Shopify

Trained on your business, and nothing else. It runs on the same kind of AI people already chat with every day, but it only answers from what you give it: your website, your documents, your FAQs and your product catalogue. That is how it answers support questions, qualifies leads, turns Instagram comments into DMs and recommends the right product, much like someone who works there would.

One agent for questions, leads and bookings. It answers from your own content, collects contact details and books appointments, and it brings in your team when a person should take over.

Lead capture

Collect contact details while you chat

The agent asks for a name, email, phone number or company during the conversation and saves the lead to your dashboard with a score from 0 to 100. You get an email when a new lead comes in.

Learn more about Lead Capture
  • 01Name, email, phone and company
  • 02Hot, warm or cold lead score
  • 03CSV export whenever you need it
New lead captured
Just now · from website chat
Hot
NameSanne de Vries
CompanyStudio Licht
Emailsanne@studiolicht.nl
Lead Score92 / 100

SimplyBoost at a glance

24/7

Answers questions and collects leads at any hour

4

Channels in one inbox: website, WhatsApp, Instagram and Messenger

$39

Flat monthly plans to start, no per-seat fees

100

Free AI replies in the 7-day trial, no credit card needed

They comment. You DM. The agent takes it from there.

Set a keyword and every matching comment gets a DM with your link. When they write back, the agent answers from your knowledge base.

Y

yourbrand

1,284 likes

yourbrand The new chair drop is live. Comment OATMEAL for the oatmeal one, CLAY for the clay.

View all 128 comments

m

mara.k OATMEAL

DM sent
j

jonas.b CLAY 🔥

DM sent
l

lisa_v obsessed with this

no keyword
s

sanne.k oatmeal please

DM sent
t

tom.dv what's the price?

no keyword
y

yourbrand Sent you a DM.

2 hours ago

mara.k

Instagram direct

Conversation started from a comment on your post

Hey mara.k, you asked about the oatmeal one. Here it is.

The Oatmeal Chair

Upholstered armchair in oatmeal.

Shop the drop
does it ship to Belgium?
Yes, next-day to Belgium. Free over €50. Answered from your knowledge base
Shall I pass your email to the team so they can send you the details?
yes please, mara@studio.nl Lead saved: name, email

Every rule includes

  • Keyword or every comment
  • One post or all
  • Optional follow-gate
  • Up to six follow-ups
  • Stops when they reply
  • Captures handle and email
See how comment-to-DM works

(01)

Answer

Questions get a reply within seconds, based on the content you added. That includes nights, weekends and holidays.

Do you ship to Belgium?

Yes, next-day to Belgium and the Netherlands. Free over €50.

SimplyBoost Agent

(02)

Qualify

The agent asks for the contact details you choose, gives each lead a score from 0 to 100 and emails you when a new one comes in.

Can someone call me about a quote?

Of course. What's your name and the best number to reach you? I'll pass it on to the team.

SimplyBoost Agent

(03)

Convert

Appointments go into your Google Calendar, and Shopify shoppers get a checkout link with their cart already filled in.

Can I book a consultation Thursday afternoon?

Thursday at 14:30 is free, so I've booked it for you. A confirmation email is on its way.

SimplyBoost Agent

One agent, tuned to how your customers buy

Each industry gets different questions. Answers after hours, lead capture in the conversation and comment-to-DM on Instagram work the same whichever of these you run.

SimplyBoost Agent

simplyboost.io

What can you do?I answer questions using this business's own information, take your details if you'd like someone to get back to you, and can book an appointment.

Set it up once and use it on every channel

  • Website

    Add the chat widget with a script snippet, the WordPress plugin or the Shopify app embed.

  • WhatsApp

    The same agent answers on your number through the official WhatsApp Business Platform.

  • Instagram & Facebook

    Instagram DMs and Facebook Messenger, answered from the same knowledge base.

How your agent comes together

Your agent

in setup

yourstore.comread
FAQ.pdfread
Catalogread

The same questions, handled two ways

Nothing about your customers changes. What changes is how long they wait, and what happens while nobody is watching the inbox.

How it runs today

Everything waits until someone is free.

  • A question at 22:40 gets an answer at 09:15.
  • The same six questions, retyped by hand every day.
  • Comments pile up under a reel that has already peaked.
  • Leads sit in the inbox until somebody has time to read them.
  • You learn what customers wanted by scrolling back through chats.

How it runs with SimplyBoost

Customers get their answer right away.

  • A question at 22:40 gets an answer at 22:40.
  • Repeat questions are answered from your knowledge base, and the ones that need a person go to your team.
  • Comments with your keyword get a DM straight away, while the reel is still getting views.
  • Leads arrive with contact details, a score and the channel they came from.
  • You can see what people asked, and which questions the agent couldn't answer yet.

Help from real people, from setup onwards.

Guided onboarding. We help you connect your channels, add your content and test the agent before you switch it on for customers.

Get started free

A real person to talk to. Our team in Utrecht answers your questions and helps you improve the answers your agent gives.

Talk to our team

Help when you need it. Guides on setting up the widget, WhatsApp, Instagram and handover, so you can find answers on your own too.

Browse the blog

Try SimplyBoost with your own content

Start a 7-day free trial with 100 AI replies. Add your website, install the widget and see how the agent answers your customers.

  • No credit card required
  • 7-day free trial
  • Flat monthly price

Everything you need to know

Can't find your answer? Ask our AI agent in the chat, or talk to our team.

SimplyBoost is an AI agent for customer support and lead capture. You add your website, documents and FAQs, and the agent answers customers from that content in your website chat, WhatsApp, Instagram DMs and Facebook Messenger. It collects contact details, can book appointments in Google Calendar from website chat, and hands the conversation to your team when a person is needed.

It works on four channels: your website chat widget, WhatsApp (through the official WhatsApp Business Platform), Instagram DMs and Facebook Messenger. The same knowledge base sits behind all of them, and your team can take over any conversation from one inbox.

Chatbase is a good fit if you mainly want an AI chatbot trained on your content, and it prices plans on message credits. SimplyBoost adds the parts a small support team needs around the chatbot: WhatsApp, Instagram and Messenger in the same inbox, handover to your team with email or Slack alerts, lead capture with a lead score, and Shopify order help on the Growth plan. Plans are flat monthly prices based on AI replies.

Intercom is a full help desk with ticketing, workflows and a large feature set, priced per seat plus a fee for each outcome its Fin AI agent handles. SimplyBoost is smaller and more focused. You get one AI agent across your website, WhatsApp, Instagram and Messenger for a flat monthly price, with no per-seat or per-resolution fees. If you already use Zendesk, Freshdesk or Gorgias, SimplyBoost can open a ticket there when it hands a conversation over.

Yes. During a conversation the agent can ask for a name, email, phone number or company, and you choose up to three of these as required. Each lead gets a score from 0 to 100, labelled hot, warm or cold, along with the channel it came from. You get an email for every new lead and can export the list as CSV. There is no built-in CRM sync, but custom actions can send data to your own systems.

Yes, in website chat. Connect your Google Calendar and the agent checks when you are free, creates the event and sends the customer a confirmation email. Booking works with Google Calendar only for now.

You don't need to write code. Installing the widget takes a few minutes with a script snippet, the WordPress plugin, the Shopify theme app embed or Google Tag Manager. Pages and documents you add are processed in the background, so it is worth testing a few questions before you switch the agent on for customers.

No. The agent takes care of the repeat questions about opening hours, shipping, pricing and the like. When a customer asks for a person, is unhappy, or raises a billing or legal issue, it hands the conversation to your team, and they can reply from the dashboard or from Slack.

Every new account starts with a 7-day free trial that includes 100 AI replies, and you don't need a credit card. After that, Starter is $39 a month for 500 AI replies, Growth is $89 for 2,000 and Pro is $169 for 6,000. Paying yearly lowers those prices, and there are no per-seat fees.

Yes. You can set the colours, font, logo and launcher, place the widget bottom right or bottom left, and write your own welcome message and starter questions. You can also have it open automatically after a short delay.

Each plan has a flat monthly price and a set number of AI replies, and the AI model is included. You don't choose or pay for a model separately. Answers are generated with Google Gemini, and the agent only uses the sources you added to your knowledge base.

Still unsure?

Book a free demo call and we'll show you how SimplyBoost would work for your business.