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An AI receptionist that greets, answers and books on chat, day and night. On your website, WhatsApp and Instagram, from your own content.
An AI receptionist greets whoever contacts your business and answers their questions. SimplyBoost's greets, answers from your own content, qualifies, books and hands over to your team, on website chat, WhatsApp and Instagram. Some AI receptionists answer the phone. SimplyBoost is the chat-based kind. Companies of every size run it, from a clinic with one front desk to a group with offices across time zones, at a flat monthly price.
- Website, WhatsApp and Instagram
- Books in Google Calendar
- Hosted in Europe
By Santhul Joseph, AI EngineerUpdated
What does an AI receptionist handle?
Most of what reaches a front desk is the same thirty questions in different words, plus a request to book or to speak to someone. The receptionist takes those. Anything that needs a decision goes to your team with the conversation attached.
| Visitor or customer asks | What the receptionist does | Needs |
|---|---|---|
| Are you open on Saturday? Where do I park? | Answers from your website, documents and FAQs, with a link to the page | Any plan |
| Can I book an appointment for next week? | Checks your Google Calendar, offers free slots, books the one they pick and sends a confirmation email | Website chat, any plan |
| I'd like a quote for a new heat pump | Asks for name, email, phone and company, scores the lead hot, warm or cold and emails it to your team | Any plan |
| Do you take new patients? What does a first visit cost? | Answers from your content. If the price is not in there, it says so and offers your team | Any plan |
| I need to speak to someone | Hands over by email, in the dashboard, in Slack or as a Zendesk, Freshdesk or Gorgias ticket, with the conversation attached | Any plan |
| Hablan español? Parlez-vous français? | Replies in the customer's language, or in the one you fix: English, Dutch, German, French or Spanish | Any plan |
| A question nobody has written down yet | Lands in the Missing tab. Answer it once and the receptionist knows it from then on | Any plan |
How does an AI receptionist compare with a phone answering service and a human receptionist?
Each one covers a different part of the front desk. The honest version of the comparison is below.
| SimplyBoost AI receptionist | Phone answering service | Human receptionist | |
|---|---|---|---|
| Hours | Around the clock, every day of the year | The hours you pay for | Office hours, minus sick days and holidays |
| Channels | Website chat, WhatsApp and Instagram, from one knowledge base | Phone | Phone and the front desk |
| Phone calls | No. It does not answer calls | Yes | Yes |
| Answers from | Your own website, documents and FAQs. Says so when the answer is not there | A script the agent reads | Memory and training, which leaves with them |
| Booking | Google Calendar from website chat, with a confirmation email | Takes a message; you usually book it later | Books directly, when free |
| Lead qualification | Name, email, phone and company, scored hot, warm or cold, sent to HubSpot, Salesforce or Google Sheets | A callback number on a message slip | Depends on the person and how busy the desk is |
| Conversations at once | As many as arrive | One per agent | One |
| Price | A flat €39, €89 or €169 a month, the same for one location or twenty | Per call or per minute, so it grows with your volume | A salary, plus cover |
For everything that arrives as a message, SimplyBoost is the better choice: it is awake, it answers from your own content and it books and qualifies without anyone picking up. If a large share of your enquiries are phone calls, keep a person or a phone service for those and let SimplyBoost take the chat, WhatsApp and Instagram side. Most businesses find that is where the after-hours enquiries were going unanswered anyway.
Where does the AI receptionist work?
One receptionist and one knowledge base behind every channel. A customer who asks on Instagram and books on your website gets the same answers in both places.
| Channel | What customers do there | How you add it |
|---|---|---|
| Website chat | Ask about hours, prices and availability, leave their details, book an appointment | One script, the WordPress plugin, the Shopify theme embed or Google Tag Manager |
| Ask the quick questions they would otherwise call about, where they already message you. See the WhatsApp chatbot | Meta embedded signup for the WhatsApp Business Platform | |
| Instagram DMs | Ask about a treatment, a listing or a class they saw in a post, and leave their details. See Instagram automation | Log in with your Instagram professional account |
How does it book appointments and qualify leads?
A receptionist earns its place by what it does after the answer: getting the booking in the diary and the right details in front of your team. We go deeper in can an AI chatbot book appointments and the lead capture chatbot page.
- Booking in Google Calendar
- In website chat, the receptionist checks your Google Calendar availability, offers free slots, creates the event and sends the customer a confirmation email. Your team sees the booking in the calendar they already use.
- The details you ask for
- Name, email, phone and company, and you choose which of those are required, up to three. It asks once it has been useful, not before, so people answer.
- Hot, warm or cold
- Every lead is scored hot, warm or cold from what the person asked and told it, so your team calls the hot ones first in the morning.
- Where the leads go
- An email per lead, CSV export any time, and actions that send each lead to HubSpot, Salesforce or Google Sheets. Handover for a complaint or a request for a person goes by email, dashboard, Slack or as a Zendesk, Freshdesk or Gorgias ticket.
What does an AI receptionist cost?
A flat monthly price with a set number of AI replies, the same whether one person or fifty read the dashboard. New accounts get a free 7-day trial with 100 AI replies.
Starter
€39a month
€31 a month billed yearly
500 AI replies a month
Website chat, WhatsApp and Instagram, Google Calendar booking, lead capture and scoring, handover
Growth
€89a month
€71 a month billed yearly
2,000 AI replies a month
Everything in Starter, for a busier front desk or several locations
Pro
€169a month
€135 a month billed yearly
6,000 AI replies a month
Everything in Growth, with the largest reply allowance. Custom plans above that.
Which plan fits which front desk?
A reply is one answer from the receptionist. Pick the plan by how many questions reach you in a month, not by how many people work there.
| Your front desk | Plan | What you get |
|---|---|---|
| One practice, office or shop, a few hundred questions a month | Starter, €39 | 500 AI replies, every channel, booking and lead capture included |
| Several locations or a busy website | Growth, €89 | 2,000 AI replies, the same features |
| A group or a network of sites | Pro, €169 | 6,000 AI replies, the same features |
| More than 6,000 replies a month | Custom | A plan sized to your volume, a dedicated account manager, white-label by agreement |
Prices in euros, as on the pricing page. Yearly billing is 20% less.
How do you set up an AI receptionist in 5 minutes?
Five steps of about a minute each, and no code. The full guide shows every screen.
1 2 Add your content
Type your website address and the receptionist reads every page in about a minute. Drop in PDFs or a few lines of text for opening hours, prices or policies that are not on the site.
3 Give it a name and a tone
Pick a name, choose one of eight tones and write the rules it must never break in plain words, such as never quoting a price that is not on the site.
4 Connect your calendar and leads
Link Google Calendar for bookings, choose which of name, email, phone and company it asks for, and point leads at your email, HubSpot, Salesforce or Google Sheets.
5 Put it live
Paste one script, or use the WordPress plugin, the Shopify embed or Google Tag Manager. Connect WhatsApp and Instagram from the same dashboard when you are ready.
Who uses an AI receptionist?
Anyone whose front desk gets the same questions at the wrong hours. Clinics, dental and cosmetic practices use it to answer what a first visit involves, whether they take new patients and when the next free slot is, then book it. Real estate agencies let it answer about a listing at 10 pm and collect the buyer's details before a rival agent calls back. Law and accounting firms use it to take the first details of a matter and score the enquiry, so the partner's time goes to the ones worth a call. Trades and installers get quote requests qualified with the postcode and the job while they are on site. Hotels, gyms and dealerships answer the hours, prices and availability questions that otherwise fill the inbox, and dealerships book the test drive. The clinics, real estate and car dealership pages show each one in detail.
Australia and Canada are where an AI receptionist earns its keep most obviously, and the reason is geography. A Canadian firm with offices in Vancouver and Halifax is four hours apart, and a customer in one city is asking while the other office has gone home. Perth is two or three hours behind Sydney depending on the season, and a national brand's enquiries from the west arrive after the east has closed. The receptionist answers at any hour, books into the calendar of the right office and leaves the hot leads for the morning, in whichever time zone the morning comes first.
It is the same receptionist for a single-location practice and for a group with twenty sites. What changes is the content you give it and the calendar it books into. The price does not change with headcount, which is why groups run it across every location rather than one.
AI receptionist questions
An AI receptionist is software that does the front-desk work of greeting people who contact your business, answering their questions, taking their details and booking appointments, without a person on duty. SimplyBoost's does this on website chat, WhatsApp and Instagram, answering only from your own website, documents and FAQs, and hands the conversation to your team when a person is needed.
No. SimplyBoost is the chat-based kind of AI receptionist. It greets, answers, qualifies and books in website chat, WhatsApp and Instagram DMs, around the clock, and hands over to your team by email, dashboard, Slack or a helpdesk ticket. If phone calls are a large part of your enquiries, keep a person or a phone service for those and let SimplyBoost take the messages.
Yes. In website chat it checks your Google Calendar availability, offers free slots, creates the event and sends the customer a confirmation email. Bookings land in the calendar your team already uses.
SimplyBoost is €39, €89 or €169 a month for 500, 2,000 or 6,000 AI replies, 20% less billed yearly, with custom plans above 6,000 replies. Every plan includes website chat, WhatsApp, Instagram, Google Calendar booking and lead capture. New accounts get a free 7-day trial with 100 AI replies.
Yes. A practice with one front desk gets an after-hours receptionist for €39 a month, which is where most small businesses lose enquiries. It is just as good for groups with many locations: the same receptionist answers for every site, books into the right calendar and costs the same whether one person or fifty use the dashboard.
By default it replies in the language each customer writes in, from one knowledge base, so one receptionist serves several markets. You can also fix it to English, Dutch, German, French or Spanish.
About 5 minutes and no code. You add your website address and documents, pick a name and a tone, connect Google Calendar and paste one script, or use the WordPress plugin, the Shopify embed or Google Tag Manager. WhatsApp and Instagram connect from the same dashboard.
Keep reading
AI receptionist for small business
What it takes off a one-person front desk, and what it costs.
ReadLead capture chatbot
Which details it asks for, how it scores them and where they go.
ReadCan an AI chatbot book appointments?
How Google Calendar booking works inside the chat.
ReadAI for clinics
New-patient questions, bookings and handover for practices.
ReadAI for real estate
Listing questions, viewings and buyer details after hours.
ReadAI chatbot for business
The product page: what it answers, where it works and what it costs.
ReadTry SimplyBoost with your own content
Start a 7-day free trial with 100 AI replies. Add your website, install the widget and see how the agent answers your customers. Larger team? Custom plans above 6,000 AI replies come with a dedicated account manager and white-label.
See pricing- 7 days, 100 AI replies
- From €39 a month
- Hosted in Europe