Deep dives into conversational AI, multi-channel growth strategies, and the future of automated customer experience.
WhatsApp Business app vs the Business Platform (API): the free app suits small businesses replying by hand, while the API powers chatbots, automation and teams. How to choose.
WhatsApp green tick verification explained: what the blue Official Business Account badge is, how it differs from Meta Verified, the requirements, and how to apply.
How to automate Instagram DMs the right way: comment-to-DM, FAQs and lead capture, with Meta's rules and handover to your team explained.
WhatsApp chatbot cost has two parts: Meta's messaging fees and your platform subscription. Here is how each works and how to estimate your real monthly total.
What you can automate on WhatsApp Business in 2026, from AI replies to order updates, what you can't, and how Meta's January 2026 rule on general-purpose AI chatbots affects you.
Can an AI chatbot connect to your CRM? What to look for, what data should reach your CRM, and how SimplyBoost gets leads there with CSV export, lead emails and custom actions.
Yes, an AI chatbot can answer your customers in Dutch. SimplyBoost replies in each customer's own language automatically, or you can fix an agent to Dutch.
Yes, an appointment booking chatbot can check your calendar, agree a time in the chat and confirm it by email. How it works, what you need and where it helps most.
AI agent vs chatbot: what each one does, where the line sits in 2026, and six questions to help you pick the right tool for your business.